Coverage of Plain Packaging of Cigarettes
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This essay compares two newspaper articles dated April 8, 2011, from the Herald Sun and the Age, respectively, which report on the Australian government's proposed legislation to mandate plain packaging for cigarettes by July 2012. The writer examines how the stories are communicated, using discourse analysis and political economy theory. The writer maintains that despite popular opinion about the quality of the two papers, the Herald Sun's article is more balanced and informative than The Age's article which is one-sided and quite likely influenced by the fact that The Age has received a great deal of funding, through advertising, from cigarette companies. The writer argues that the media is a powerful apparatus for persuading consumers to hold a particular view, and the media frequently proliferates information in a way that dictates mainstream opinion, rather than passively informing society. The paper includes the articles and the figures contained in them.
From the Paper:"The Herald Sun's article; "Cigarette packaging to go ugly olive green under proposed laws", has less dubious discourse and appears to be more balanced than The Age's article; "Warning: ciggie packs may become plain gross". The two Melbourne based newspapers, The Herald Sun and The Age, are commonly acknowledged to cater for readers with different demographics. The Herald Sun is a tabloid newspaper, owned by News Corporation. The Age is a broadsheet daily newspaper, owned by Fairfax Media, and is more highly regarded by academics. The Herald Sun is often considered to be of inferior quality in regards to journalistic practice and standards. However, conflicting to common academic opinion, The Age's coverage of the article influences readers to be more critical of the proposed legislation as it frames itself around 'an industry response' and fails to give a balanced report of the story. Comparatively, The Herald Sun gives much more neutral and thorough account of the story. This surprising exposure leads one to question the power relationships and discourse that may have influenced each article."
Sample of Sources Used:
- McGee, G., (2011), 'cigarette packaging to go ugly olive green under proposed laws', The Herald Sun, April 8th, accessed 24th April, <http://www.heraldsun.com.au/news/more-news/cigarette-packaging-to-go-ugly-olive-green-under-proposed-laws/story-fn7x8me2-1226035141689>.
- Corderoy, A., (2011), 'Warning: Ciggie packs may become plain gross', The Age, April 8th, Accessed 24th April, <http://www.theage.com.au/national/warning-ciggie-packs-may-become-plain-gross-20110407-1d68z.html#ixzz1KVZ6Ekxr>.
- Alliance of Australian Retailers, 2011, accessed 24th April, <http://www.australianretailers.com.au/>.
- Sharkie, F., (2011) 'SPEAKER/ORAL ABSTRACTS: 3rd Australian Lung Cancer Conference, Melbourne, Australia, 9 October 2010', Journal of Thoracic Oncology, Vol. 6, No. 3, Supplement 1, March 2011.
Cite this Analytical Essay:
Coverage of Plain Packaging of Cigarettes (2011, May 15) Retrieved July 14, 2020, from https://www.academon.com/analytical-essay/coverage-of-plain-packaging-of-cigarettes-147579/
"Coverage of Plain Packaging of Cigarettes" 15 May 2011. Web. 14 July. 2020. <https://www.academon.com/analytical-essay/coverage-of-plain-packaging-of-cigarettes-147579/>