Consumerism: The 21st Century Tsunami Analytical Essay

Looks at the devastating impact of consumerism in the 21st century world.
# 149908 | 1,770 words | 5 sources | MLA | 2012 | KE

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This paper states that, in the course of seeking happiness, freedom and satisfaction, the consumption rate in the 21st century has rocketed resulting only in increased consumerism instead of happiness, morals contentment and freedom. Next, the author traces the evolution of consumerism even in developing countries, which result in an ever-increasing demand for products that are not a life necessity but rather part of a dynamic lifestyle controlled by fashion and stimulated by advertisements and retail stores. The paper underscores that the happiness created by consumerism depends totally on commodities that dwindle as resources become scarce; whereas, true happiness is intangible and much more complex.

Table of Contents:
Before Consumerism
Appearance of Consumerism
Imitation of Consumerism
Explosion of Consumerism
Dark side of Consumerism

From the Paper:

"One of the American myths is that it is a country with unceasing opportunities. This myth "that the U.S.A. is a land of endless opportunity", has inspired the citizens to seek for more and more everyday. It is depicted in the media, that is, the television shows, films and even in magazine advertisements. For example, the "Credit Card Barbie" photo. It reflects on a consumer who encourages the young girls to consume more and more of the product. The motive behind achieving higher education is to utilize every available opportunity. Everybody is driven by the desire to get more and eradicate the disease of malnourishment. Shames contradict this myth by asserting that the country is "running out of more" to imply that it is exhausting its resources. This complies with the dwindling economy of the country. Moral degradation is also a threat to the 21st century due to the myth of more opportunities and consumption. A significant difference is now reflected between the generation of the old and the young.
"Consumerism has steadily advanced and crippled the whole world. In its every phase, it prompted doubts. These doubts emerged as from the early nineteenth century. The challenge that it poses is how it can be protested. It has no defined structure that can be used to put up strategies to curb it."

Sample of Sources Used:

  • Makant, Mindy. The Pursuit of Happiness: The Virtue of Consumption and the Consumption of Virtue. Journal of Theology, Dialog, 49: 291-299. 2010. Print.
  • Sean, Coughlan, Student complaints about universities rise by 33%, 13 June 2011 Last updated at 23:03 GMT. BBC News Education and family. Retrieved 13th November 2011.
  • Sonia Maasik, Jack Solomon, Signs of Life in the U.S.A.: Readings on Popular Culture for Writers, Sixth Edition. USA: Bedford/St. Martin's Publishers, 2008. Print.
  • Stearns, Peter, Consumerism in world history: the global transformation of desire, Second Edition. New York, USA: Routledge Publishers, 2006. Print.
  • Suzy, Menkes. Exactly How Hot Is Brazil? New York Times, November 9, 2011.Print.

Cite this Analytical Essay:

APA Format

Consumerism: The 21st Century Tsunami (2012, January 11) Retrieved February 21, 2024, from

MLA Format

"Consumerism: The 21st Century Tsunami" 11 January 2012. Web. 21 February. 2024. <>