Commerce Bank and Customer Service
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In this article, the writer takes a look at the Commerce Bank. The writer focuses on the Bank's priorities in the area of customer service and discusses its treatment of clients.
From the Paper:"For Commerce Bank, customer service has been a top priority by providing a "WOW" experience for them. - Bank branches have been referred to as 'stores'. - Commerce offered weekend and evening hours prior to other competitors to stay ahead of the competition. - Coffee and newspapers were offered as benefits in each branch for customers to access freely. - Drive-through windows offered the convenience of allowing customers to stay in their vehicles while engaging in a financial transaction. - Four different checking accounts were offered to customers and gifts were given to those who opened new accounts. - Employees often escorted customers to their cars when it was raining, protecting them with Commerce umbrellas."
Cite this Analytical Essay:
Commerce Bank and Customer Service (2007, December 01) Retrieved January 17, 2020, from https://www.academon.com/analytical-essay/commerce-bank-and-customer-service-136471/
"Commerce Bank and Customer Service" 01 December 2007. Web. 17 January. 2020. <https://www.academon.com/analytical-essay/commerce-bank-and-customer-service-136471/>