Coca Cola Marketing Analytical Essay by ResearchRiter

Coca Cola Marketing
A comparative analysis of two advertisements for Coca Cola.
# 125483 | 750 words | 3 sources | 2008 | US
Published on Dec 01, 2008 in Business (International) , Business (Marketing) , Advertising (Product-Specific)

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This paper provides a discussion of a conventional Coca Cola ad that is branded through associating the product with American values and patriotism, compared to a recent advertisement for the Beijing Olympics that associates the product with Chinese values and icons.

From the Paper:

"According to Strauss and Kinard, ... years ago titles like 'Chief Brand Officer' CBO or 'SVP of Brand Strategy' didn't exist. Today they're highly coveted global roles that pilot an organization's most important asset. One of the world's strongest brands is Coca Cola. Strategically, Coca Cola has changed its branding strategy in order to embrace a more holistic marketing orientation. This is specifically because of increased competition that is a threat to the company as well as the opportunities offered it from emerging lucrative markets like..."

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