Coca-Cola Corporation in Japan Analytical Essay by Master Researcher

Coca-Cola Corporation in Japan
An overview of Coca-Cola manufacture in Japan and its success.
# 37349 | 2,150 words | 9 sources | MLA | 2002 | US
Published on Nov 05, 2003 in Business (Companies) , Business (International)


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Description:

This paper analyzes the operation of the Coca-Cola Company in Japan through subsidiaries and bottlers in terms of market share and methods of operation. The paper discusses how the business environment in Japan has been good for Coca-Cola but some false steps have endangered the lead Coca-Cola has achieved in that market. The paper analyzes how the product fits in Japan and concludes that the Japanese operation is important and offers a steady growth potential for the Coca-Cola Company.

Outline:
Introduction
Background
Coca-Cola Japan - History
Business Environment
Corporate Fit
Future

From the Paper:

"The Coca-Cola company started operating in Japan in 1946. The Coca Cola Japan Company is a complete beverage corporation that has attained a leadership position by continually providing customers with beverages of the finest quality. Japan is highly ambitious in the beverage market, and the company produces ore than seven thousand different soft drinks, making it extremely competitive. There are five hundred different manufacturers in the Japanese market, and some one thousand new types of beverages are introduced annually. The CCJC offers more than twenty five brands and sixty flavors. Fifty percent of all soft drink sales in Japan are made through vending machines, making them an important part of sales for the company. The CCJC maintains 930,000, more than twice the number for the closest competitor. Local manufacturing began in 1957 ("Japan").
"The Kinki Beverage Co. Ltd. was established in Osaka in 1960 for the manufacture and sale of soft drinks. Later that year, the company concluded an agreement with the Coca-Cola (Japan) Co. Ltd. for the bottling and sale of Coca-Cola and Fanta in the Osaka, Hyogo, and Kyoto Prefectures. The Osaka plant was opened at the end of 1961, and in 1962 the name of the company was changed to Kinki Coca-Cola Bottling Co. Ltd. A Mihara plant was opened in 1966, Akashi in 1969, and Kyoto in 1971. The Osaka plant was closed in 1988."

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Coca-Cola Corporation in Japan (2003, November 05) Retrieved July 10, 2020, from https://www.academon.com/analytical-essay/coca-cola-corporation-in-japan-37349/

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