Coach Inc. Marketing Plan Analytical Essay by ResearchRiter

Coach Inc. Marketing Plan
This paper looks at Coach Inc. and focuses on its marketing.
# 123377 | 3,000 words | 5 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing)

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In this article, the writer examines Coach Inc. and its success in the USA and internationally as manufacturer and marketer of a luxury product. The writer discusses the marketing mix and the importance of scarcity to a luxury product.

From the Paper:

According to Coach's K report filed with the United States Securities and Exchange Commission and available online on the SEC's EDGAR archives, Coach is America's leading premium handbag and accessories brand. Coach offers distinctive easily recognizable accessible luxury products that are extremely well-made and provide excellent value. Coach's primary product offerings include handbags, women's and men's accessories, outerwear, business travel, watches, footwear and eyewear. Coach relies on the talent and success of its designers and on its expertise in product manufacturing to maintain its position as ..."

Cite this Analytical Essay:

APA Format

Coach Inc. Marketing Plan (2008, December 01) Retrieved April 20, 2021, from

MLA Format

"Coach Inc. Marketing Plan" 01 December 2008. Web. 20 April. 2021. <>