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In this article, the writer presents a marketing plan for a charity hip hop concert to be put on by Hot 97 as a "Stop the Violence" concert. The writer discusses all elements of the planned event, as well as the motives of Emmis Communications to put on the concert.
From the Paper:"Emmis Communications owner of New York City's hip hop radio station WQHT more popularly known as Hot has been the object of much criticism for content that promotes violence and racism. To repair its public image Emmis will conduct and promote a 'Stop the Violence' charity concert with the proceeds benefiting New York City's after-school programs Hot will be the radio station used to promote the concert which will be held at Giants Stadium. Other advertising media will also be employed including newspaper ads ..."
Cite this Analytical Essay:
Charity Concert Marketing Plan (2008, December 01) Retrieved November 26, 2020, from https://www.academon.com/analytical-essay/charity-concert-marketing-plan-123488/
"Charity Concert Marketing Plan" 01 December 2008. Web. 26 November. 2020. <https://www.academon.com/analytical-essay/charity-concert-marketing-plan-123488/>