Case Study: NIVEA for Men Analytical Essay by ResearchRiter

Case Study: NIVEA for Men
A marketing analysis of the brand "NIVEA for Men".
# 127867 | 1,250 words | 12 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

$19.95 Buy and instantly download this paper now


This paper provides a marketing analysis of NIVEA's brand "NIVEA for Men" which is trying to improve its formulations and increase its market share in the UK. The analysis includes product, place, pricing, promotion, marketing strategy, SWOT analysis and other considerations.

From the Paper:

"The NIVEA brand is one of the most recognized skin and beauty care brands in the world, first introduced in ... and currently offering product ranges worldwide. Owned by parent global consumer goods company Beiersdorf AG, NIVEA launched the NIVEA FOR MEN brand in the UK in ... and currently hopes to use a marketing strategy to expand its share of the male skincare market in the UK which has increased from ... million in ... to ... million in ..."

Cite this Analytical Essay:

APA Format

Case Study: NIVEA for Men (2008, December 01) Retrieved November 13, 2019, from

MLA Format

"Case Study: NIVEA for Men" 01 December 2008. Web. 13 November. 2019. <>