Case Study: NIVEA for Men
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This paper provides a marketing analysis of NIVEA's brand "NIVEA for Men" which is trying to improve its formulations and increase its market share in the UK. The analysis includes product, place, pricing, promotion, marketing strategy, SWOT analysis and other considerations.
From the Paper:"The NIVEA brand is one of the most recognized skin and beauty care brands in the world, first introduced in ... and currently offering product ranges worldwide. Owned by parent global consumer goods company Beiersdorf AG, NIVEA launched the NIVEA FOR MEN brand in the UK in ... and currently hopes to use a marketing strategy to expand its share of the male skincare market in the UK which has increased from ... million in ... to ... million in ..."
Cite this Analytical Essay:
Case Study: NIVEA for Men (2008, December 01) Retrieved August 25, 2019, from https://www.academon.com/analytical-essay/case-study-nivea-for-men-127867/
"Case Study: NIVEA for Men" 01 December 2008. Web. 25 August. 2019. <https://www.academon.com/analytical-essay/case-study-nivea-for-men-127867/>