Case Study - Airline Industry and Southwest Analytical Essay by scribbler

An overview of Southwest Airline's business model.
# 151995 | 820 words | 4 sources | APA | 2012 | US
Published on Nov 09, 2012 in Business (Companies) , Business (Industries) , Business (Consumer Behavior)

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This paper describes Southwest Airline's successful business model that has helped make this carrier one of the most preferred in the industry, among both customers and employees. First, the paper gives some background about the company and its focus on being a budget airline. It also notes some features specific to Southwest, such as all seats are coach and the overall "democratic" feel to the company. It also examines the management structure at Southwest. Next, the paper addresses Southwest's philosophy toward its employees. According to the paper, employees are provided with the same concern, respect, and caring attitude within the organization that they are expected to share externally with Southwest customers. It also cites Southwest's commitment to employee training, its competitive salaries and profit-sharing plan. The paper concludes by stating that Southwest's approach, which involves handling serious matters with sensitivity and grace, has been deployed in many other industries.

From the Paper:

"One of the unique features of Southwest Airlines is that it lives up to its mission statement: "We are committed to provide our employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest customer" (Middaugh 2006, p.1). Southwest Airlines, in its approach to hiring, puts people first: it tries to hire the right people that understand the company's commitment to quality and its freewheeling philosophy. Southwest believes that its flight attendants, pilots, and company 'crew' on the ground and in the air are what make the company great and encourage customers to return. A good employee is irreplaceable, in Southwest's view.
"Southwest Airlines' central business ambition seems deceptively simple as well: "if you get your passengers to their destinations when they want to get there, at the lowest possible price, and make sure they have a good time doing it, people will fly your airline" (Middaugh, 2006, p.1). This notion reflects the fact that the employees are able to convey a sense of delight to..."

Sample of Sources Used:

  • Freiberg, K., & Freiberg, J. (1997). NUTS! Southwest Airlines' crazy recipe for business and personal success. New York: Broadway Books.
  • Kaiser, Rob. (1997, February 21). Southwest may add cities to Iceland deal. Baltimore Business Journal. Retrieved March 12, 2010 at
  • Middaugh, Donna J. (2006). Are you 'nuts'? Lessons from Southwest Airlines. MedSurg Nursing. Retrieved from on March 12, 2010.
  • Operation: Southwest Airlines. (2009, July). MGTSM Assignment. Retrieved on March 12, 2010 from database of Ivy League case studies at

Cite this Analytical Essay:

APA Format

Case Study - Airline Industry and Southwest (2012, November 09) Retrieved March 25, 2023, from

MLA Format

"Case Study - Airline Industry and Southwest" 09 November 2012. Web. 25 March. 2023. <>