Canadian Female Athletes' Calendars
An examination of the Canadian female athletes' fundraising strategy of selling calendars with sexually provocative poses.
# 137152 | 1,750 words | 6 sources | APA | 2008 |
Published on Dec 01, 2008 in Canadian Studies (Sports) , Sport (General) , Women Studies (General) , Gender and Sexuality (General)
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The paper relates that Canada's amateur athletes face considerable financial pressures in their pursuit of excellence, and recently, some Canadian female athletes have adopted a fundraising strategy of selling calendars featuring images of themselves in revealing and/or sexually provocative poses. This report argues that this trend is counterproductive and damaging to the image of female athletics. Key points include: the broader cultural context regarding female images; impacts upon young girls; and reinforcement of existing sexism in sports today. It is recommended that a media campaign be initiated to raise the profile of female amateur sport and eliminate the need for such a strategy.
From the Paper:"Reporting to: Canadian Association for the Advancement of Women in Sport by Consultant to the Ontario Ministry of Health Promotion. Abstract: Canada's amateur athletes face considerable financial pressures in their pursuit of excellence. Recently, some Canadian female athletes have adopted a fundraising strategy of selling calendars featuring images of..."
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Canadian Female Athletes' Calendars (2008, December 01) Retrieved March 30, 2020, from https://www.academon.com/analytical-essay/canadian-female-athletes-calendars-137152/
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