Business by M-Commerce Analytical Essay

Business by M-Commerce
Looks at the revolutionary development of m-commerce, using mobile phones, in South Korea and South Africa.
# 149427 | 1,580 words | 18 sources | MLA | 2011 | KE
Published on Dec 14, 2011 in Business (International) , Business (Marketing) , Computer and Technology (General)


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Description:

This paper compares the application of m-commerce, which is the use of the wireless handset or mobile phone to conduct business, in the developed country of South Korea and the lesser developed country of South Africa. Next, the author reports that almost all people in South Korea have mobile phones, which are used for m-commerce; whereas, the South African m-commerce is less integrated but growing especially in the area of banking. The paper predicts that the use of mobile phones to conduct business will not only expand greatly in both countries but also globally.

Table of Contents:
Abstract
Introduction
Impact of M- Commerce on South Korea
Impact of M-Commerce on South Africa
M-Commerce Trends in South Korea and South Africa
Opportunities for South Korea and South Africa
Conclusion

From the Paper:

"The advancement of M-Commerce in South Korea is attested by the fact that Tesco, a retail supermarket, has launched virtual supermarkets in the country. It put up posters in subway stations in Seoul displaying pictures of its goods that resembled a store and shelves. The posters had codes that consumers could scan using their mobile phones. The consumer can then build his/her basket and make delivery plans which would be done that same evening. The number of transactions has been increasing ever since, more than doubled in just three months. This simply means that many residents of Seoul are now doing their shopping using phones. In those three months that Tesco tried the virtual supermarkets, the number of people registering for online increased by 76%.
"Other areas where M-Commerce has become of prominence in South Korea is in M-banking, sopping (purchasing, reservations and tickets purchasing). These mobile transactions have been facilitated via mobile services MONETA and K-MERCE. Mobile operators have formed alliances with banks to enhance these services (Park et al, 2004). The country has also seen an increase in mobile advertising in the past few years. In the year 2010, the mobile advertisement requests increased by 5139%, making it the fastest growing nation for web traffic."

Sample of Sources Used:

  • Asia B2C E-Commerce Report 2010. Research on International Markets| ystats.com
  • Asia Offers M-commerce Growth | Mobile Commerce Trends." Mobile Commerce Trends | Current News and Information about Mobile Commerce Trends. Mobile Commerce Trends, 17 Feb. 2011. Web. 12 Dec. 2011.
  • Banking on Mobile Phones: Out of Thin Air | The Economist." The Economist - World News, Politics, Economics, Business & Finance. The Economist, 10 June 2010. Web. 12 Dec. 2011.
  • Davis, Glenn. "Online Retail: M-commerce Key to Future Growth." Global Food Industry Business News, Information, Insight and Market Research Services. Just-food, 27 July 2011. Web. 12 Dec. 2011: http://www.just-food.com/management-briefing/online-food-retail-mobile-commerce-key-to-future-growth_id116105.aspx
  • Donner, Jonathan and Tellez, Camilo. (2008). "Mobile banking and economic development: Linking adoption, impact, and use", Asian Journal of Communication, 18(4), 318-322. http://www.economist.com/node/16319635 http://www.mobilecommercetrends.org/asia-offers-m-commerce-growth/

Cite this Analytical Essay:

APA Format

Business by M-Commerce (2011, December 14) Retrieved December 08, 2022, from https://www.academon.com/analytical-essay/business-by-m-commerce-149427/

MLA Format

"Business by M-Commerce" 14 December 2011. Web. 08 December. 2022. <https://www.academon.com/analytical-essay/business-by-m-commerce-149427/>

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