Brown & Williamson Hip-Hop Promotion Analytical Essay by Top Papers

Brown & Williamson Hip-Hop Promotion
An exploration to determine whether the Brown & Williamson hip-hop promotion should be banned.
# 134616 | 1,250 words | 0 sources | APA | 2007 | US


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Description:

The paper discusses how the Brown and Williamson Tobacco Company is part of R.J. Reynolds and has begun a "Kool Mixx" hip-hop promotion to advertise its cigarettes. The paper reveals that it appears to be targeted at youth and may violate the 1998 tobacco settlement. The paper explores how the settlement indicates that the cigarette industry may not make misrepresentations regarding the health consequences of smoking. The paper then demonstrates how Brown and Williamson have used PC software, radio DJ contests, hip-hop themed cigarette packs, free magazines and "mix stick" radios, and website promotions.

From the Paper:

"The Brown and Williamson Tobacco Company is part of R.J. Reynolds and has begun a "Kool Mixx" hip-hop promotion to advertise their cigarettes. It appears to be targeted at youth and may violate the 1998 tobacco..."

Cite this Analytical Essay:

APA Format

Brown & Williamson Hip-Hop Promotion (2007, December 01) Retrieved July 14, 2020, from https://www.academon.com/analytical-essay/brown-williamson-hip-hop-promotion-134616/

MLA Format

"Brown & Williamson Hip-Hop Promotion" 01 December 2007. Web. 14 July. 2020. <https://www.academon.com/analytical-essay/brown-williamson-hip-hop-promotion-134616/>

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