Bill Clinton's Presidential Campaigns Analytical Essay by Jay Writtings LLC

Bill Clinton's Presidential Campaigns
This paper discusses Bill Clinton's image and public relations during his presidential campaigns in 1992 and 1996.
# 117809 | 1,004 words | 3 sources | MLA | 2009 | US
Published on Dec 21, 2009 in Political Science (Election and Campaigns) , Political Science (U.S.)

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This paper discusses how Bill Clinton managed his image in the public eye during his presidential campaigns, despite the controversies surrounding him, especially his extra marital affairs, the Whitewater River scandal, and the accusations of sexual harassment against him by Paula Jones. The paper also discusses ideas proposed by the Clinton campaign team, which helped him to win the election. The paper further examines how the economy played a major factor in the outcome of the elections.

From the Paper:

"Not until the end of June did news coverage favorably focus on Clinton as a serious candidate with an economic strategy that could help the country. Voters had obviously been interested in change as was evidenced in the favorable showings in the polls by third party presidential candidate Ross Perot. In late June of 1992, Clinton came out with an economic strategy that played to the average American voter who was struggling. It simplified the Reagan-Bush $300 billion deficit, and the ominous outlook for the younger generation of America. At the Clinton campaign headquarters, the political strategist James Carville had made the invaluable shift by posting signs that read: "It's the economy, stupid" ("Campaigns," par. 3)"

Sample of Sources Used:

  • Elections." Miller Center of Public Affairs, U of Virginia. 2008. 26 May 2008 <>.
  • Ridout, Christine. "News Coverage and Talk Shows in the 1992 Presidential Campaign. "Political Science and Politics, Vol. 26 No. 4 (Dec., 1993), 712-716.
  • Schroeder, Alan. Presidential Debates: Forty Years of High Risk TV. New York: Columbia U P, 2000.

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APA Format

Bill Clinton's Presidential Campaigns (2009, December 21) Retrieved March 24, 2023, from

MLA Format

"Bill Clinton's Presidential Campaigns" 21 December 2009. Web. 24 March. 2023. <>