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This paper provides a business analysis of Apple Computer,Inc. It performs a SWOT and marketing analysis of the company. The paper looks at its history, marketing mix and strategy, as well as the opportunities and threats facing the organization.
From the Paper:"Apple Computer Inc is one of the best known companies with a well-known logo. When the makers of the film Forrest Gump needed to make Forrest wealthy they had him invest in Apple during its earliest days and he made a fortune on the stock. Apple was the first computer that exemplified the personal computer and it introduced the graphic user interface GUI with its Macintosh model. However the company was eclipsed by the IBM personal computer and its clones which ..."
Cite this Analytical Essay:
Apple Computer (2005, December 01) Retrieved December 11, 2019, from https://www.academon.com/analytical-essay/apple-computer-73169/
"Apple Computer" 01 December 2005. Web. 11 December. 2019. <https://www.academon.com/analytical-essay/apple-computer-73169/>