AOL Time Warner: A SWOT Analysis Analytical Essay by Master Researcher

AOL Time Warner: A SWOT Analysis
A SWOT analysis of the AOL Time Warner corporation.
# 36437 | 1,400 words | 5 sources | MLA | 2002 | US
Published on Oct 08, 2003 in Business (Companies) , Communication (Mass Media)

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This paper analyzes AOL Time Warner, outlining its strengths, weaknesses, opportunities and threats, and also examining its strategy for competition. The paper finds that AOL Time Warner has become one of the leaders in interactive service and the largest media company in the United States, although it does face two substantial threats.

From the Paper:

"After years of watching Microsoft as the 800-pound giant gorilla in the Internet Business, the world woke up on Monday January 10th 2000 to witness the biggest merger in the history of corporate business. The American OnLine (AOL) and Time Warner combined together to form a new company AOL/Time Warner. Time Warner a giant in the media entertainment, with its cable network, like CNN was a media conglomerate, which needed a credible way to salvage its Internet strategy. After a decade of "failure in the digital realm, from the colossal flop" of its "Full Service Network" interactive televisions experiment to the spectacular flameout of its misconceived Pathfinder Web portal. AOL on the other hand is the world's number one provider of online services. Its merger with Time Warner has elevated its position to the top as "the number one in the media and digital technology. The firm also owns CompuServe Interactive service, the Netscape Netcenter portal and Netscape Communicator software including the Netscape Navigator Browser."

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AOL Time Warner: A SWOT Analysis (2003, October 08) Retrieved December 09, 2022, from

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