Analysis of Starbucks Analytical Essay by Top Papers

A strategic analysis of the Starbucks corporation.
# 135821 | 5,500 words | 18 sources | APA | 2007 | US
Published on Dec 01, 2007 in Business (Companies)


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Description:

This paper develops an understanding of the environmental and economic factors that are driving the strategies for Starbucks and how it intends to facilitate its further expansion across North America and internationally. Additionally, the paper develops these observations into a comprehensive strategic evaluation and project outline. A SWOT analysis is presented with further examination of the industry, competitors, the company itself and, more importantly, its customers. A final examination reviews various aspects of Starbucks' product line from an operational perspective, primarily coffee, with final emphasis given to product, pricing, promotion, and placement strategies. One of the primary conclusions drawn is that Starbucks is developing the appropriate strategy by diversifying into music and music based formats. The recommendation of this paper is that Starbucks continue to expand its product portfolio basing its growth strategy on brand-based lifestyle marketing anchored on coffee but not dependent upon it. The paper argues that the primary product/service components of this strategy should be hinged on international expansion in China, music label deals with signed bands and recording acts, and new, branded tea and Chai products sold at its locations as well partner outlets.

From the Paper:

"This paper develops an understanding of the environmental and economic factors that are driving the strategies for Starbucks and how it intends to facilitate its further expansion across North America and internationally. Additionally, it develops these observations into a comprehensive strategic evaluation and project outline. A SWOT analysis is presented with further examination of the industry, competitors, the company itself and, more importantly, its customers. A final examination reviews various aspects of Starbucks' product line from an operational perspective, primarily coffee, with final emphasis given to product,..."

Cite this Analytical Essay:

APA Format

Analysis of Starbucks (2007, December 01) Retrieved October 14, 2019, from https://www.academon.com/analytical-essay/analysis-of-starbucks-135821/

MLA Format

"Analysis of Starbucks" 01 December 2007. Web. 14 October. 2019. <https://www.academon.com/analytical-essay/analysis-of-starbucks-135821/>

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