An Analysis of Wal-Mart's International Expansion Analytical Essay by Jenny Dor
An Analysis of Wal-Mart's International Expansion
A paper examining Wal-Mart's attempts at international expansion.
# 109206 | 1,785 words | 7 sources | APA | 2008 |
Published on Nov 25, 2008 in Business (Companies) , Business (International) , Business (Marketing) , Business (Consumer Behavior)
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The author of this paper suggests that, while succeeding domestically, Wal-Mart has struggled internationally by approaching every market as it has the American market, rather than catering to each market and culture individually. The writer proposes that this has had a negative impact on Wal-Mart's revenues, assets and has left it weaker in other countries. After examining expansion attempts in a number of countries, the author reaches the conclusion that in order to reach its expansion goals the company must perform studies to learn the local customer's expectations, needs and wants and that marketing strategies should be customized in accordance with the results. This paper appends a brief SWOT analysis of Wal-Mart.
Rising Internet sales
Rising Internet sales
From the Paper:"Wal-Mart should constantly update its website to insure the best service to the consumer, but never in ways that would interrupt a shopping experience. Wal-mart should create a unique marketing campaign aimed at increasing online sales. This could be done by creating a unique online slogan, providing online coupons or even free shipping. An innovative shopping experience would be a way to attract new online consumers and excite existing ones. An example would be a virtual store experience executed by replicating a store virtually. A guest would see every product as he/she would in a store including the shelves, aisles and virtual cashiers. Yet for consumers less eager to experience an ultimate virtual experience the traditional online experience should be given as an alternative."
Sample of Sources Used:
- Dean, A., & Sobel, R. (2008, Spring2008). Has Wal-Mart Buried Mom and Pop?. Regulation, 31(1), 38-45. Retrieved October 3, 2008, from Business Source Premier Database.
- 'Efficiently' meeting environmental goals. (2007, April 24). Retailing Today, Retrieved October 2, 2008, from Business Source Premier Database.
- Fishman, C. (2006). The Wal-Mart effect, How the world's most powerful company really works-And how it's transforming the American economy. New York: Penguin Press HC.
- Online Retail Industry Profile: United States. (2008, June). Online Retail Industry Profile: United States, Retrieved October 3, 2008, from Business Source Premier Database.
- Seiyu: striving for profit under Wal-Mart. (2007, December). MarketWatch: Food, Retrieved October 3, 2008, from Business Source Premier Database.
Cite this Analytical Essay:
An Analysis of Wal-Mart's International Expansion (2008, November 25) Retrieved April 01, 2023, from https://www.academon.com/analytical-essay/an-analysis-of-wal-mart-international-expansion-109206/
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