An Advertising Analysis Analytical Essay by cee-cee

An Advertising Analysis
This paper provides a rhetorical analysis of a Trim Spa advertisement campaign.
# 108097 | 743 words | 3 sources | APA | 2008 | US
Published on Sep 22, 2008 in Advertising (Gender Issues) , Advertising (Product-Specific)


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Description:

The paper examines the advertisement where Anna Nichole Smith endorses Trim Spa, the diet product that claimed credit for her weight loss. The paper analyzes the elements of all three components of classic rhetoric in this advertisement; its obvious use of an ethical appeal (ethos), an appeal to emotions (pathos) and an appeal to a logical conclusion (logos). The paper identifies the targeted audience of females who identify with the message of the importance of losing weight to maximize their attractiveness, sex appeal and power in relation to men.

outline:
Introduction
Ethos
Pathos
Logos
Target Audience

Sample of Sources Used:

  • Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated Marketing Communications Perspective. Irwin/McGraw-Hill: New York
  • Gerrig, R., Zimbardo, P. (2001) Psychology and Life 16th ed. Allyn & Bacon: New Jersey
  • Ogilvy, D. (1983) Ogilvy on AdvertisingVintage Books: New York

Cite this Analytical Essay:

APA Format

An Advertising Analysis (2008, September 22) Retrieved July 02, 2022, from https://www.academon.com/analytical-essay/an-advertising-analysis-108097/

MLA Format

"An Advertising Analysis" 22 September 2008. Web. 02 July. 2022. <https://www.academon.com/analytical-essay/an-advertising-analysis-108097/>

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