Amazon.com SWOT Analysis
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In this article, the writer evaluates the strengths, weaknesses, opportunities and threats (SWOT) Amazon.com faced within the context of a case study used as the basis of this analysis. The writer notes that the time period of the case study was a pivotal one for the company as CEO and founder Jeff Bezos concentrated on increasing the sales growth of low-margin high velocity products while also concentrating on paying down its debt, which resulted in a high burn rate in terms of cash.
From the Paper:"Serving customers more efficiently through the use of technology is an emerging strength as a result. Second, the brand image of the company continues to improve during the period of the case study due to consistent performance of the site, and fulfillment processes delivering books on time and in the right quantity. Third, geographic expansion continues to gain in momentum as Amazon.com relies on its knowledge of web technologies to successfully scale into other countries. Another key strength of this specific aspect of Amazon.com's technological leadership in online retailing is the quickness with which it opens partnership shops and quickly builds selling alliances online in several different languages. The branding of Amazon.com continues to be supported by all these factors working in conjunction with each other to support the brand, making it one of the top 100 during 2003. The company has also been able to successfully capitalize on its technological leadership with the introduction of Amazon Web Services, an enterprise-wide infrastructure offering for businesses. Twitter, the social networking site, is based on Amazon Web Services today for example."
Sample of Sources Used:
- Sunil Gupta, Donald R Lehmann, Jennifer Ames Stuart. (2004). Valuing Customers. JMR, Journal of Marketing Research, 41(1), 7-18. Retrieved December 1, 2008, from ABI/INFORM Global database. (Document ID: 536757571).
Cite this Analytical Essay:
Amazon.com SWOT Analysis (2010, October 20) Retrieved October 05, 2022, from https://www.academon.com/analytical-essay/amazon-com-swot-analysis-144942/
"Amazon.com SWOT Analysis" 20 October 2010. Web. 05 October. 2022. <https://www.academon.com/analytical-essay/amazon-com-swot-analysis-144942/>