Allure Cruise Line Analytical Essay by Top Papers

Allure Cruise Line
An examination of the Allure Cruise Line and its plans of expanding into the Mediterranean market.
# 141639 | 5,000 words | 5 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (International)


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Description:

This project discusses Allure Cruise Line and its operations and relates that the company is intending on expanding into the Mediterranean market from its home market in the Florida area of the United States. The paper relates that presently, the firm operates a fleet of three ships in the high-end cruise market and explains that its main competitors in terms of the general cruise line industry are Carnival and Royal Caribbean among others. The paper explains that the company also faces cultural and human resources issues among its various crew because of the diverse nature of its crew members which are represented by approximately 40 different nationalities. The paper explains that these and other organizational culture issues ensure that developing hiring and retention strategies that support the company's long-term expansion plans is critical, and this is especially important in view of its short-term plans of expanding into the Mediterranean market. Finally, the paper addresses how the company's leadership motivates staff and crew that is also a central part of the organization's mission since a motivated crew ensures a positive guest experience and high return traffic for the company's cruise products.

From the Paper:

"This project discusses Allure Cruise Line and its operations. The company is intending on expanding into the Mediterranean market from its home market in the Florida area of the United States. Presently the firm operates a fleet of three ships in the high-end cruise market. Its main competitors in terms of the general cruise line industry are Carnival and Royal Caribbean among others. The company also faces cultural and human resources issues among its various crew because of the diverse nature of..."

Cite this Analytical Essay:

APA Format

Allure Cruise Line (2008, December 01) Retrieved October 04, 2022, from https://www.academon.com/analytical-essay/allure-cruise-line-141639/

MLA Format

"Allure Cruise Line" 01 December 2008. Web. 04 October. 2022. <https://www.academon.com/analytical-essay/allure-cruise-line-141639/>

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