Alcohol Advertising Analytical Essay by ResearchRiter

Alcohol Advertising
A discussion of alcohol advertising's negative impact on women and young girls.
# 121228 | 1,250 words | 14 sources | APA | 2008 | US

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This paper provides an analysis of recent literature on the negative impact on women and young girls from alcoholic beverage advertisements in magazines and on the Internet. The analysis also includes strategies of alcoholic beverage advertisers that target women and young girls, including underage drinkers.

From the Paper:

"The alcoholic beverages industry spends billions annually on advertising. In contrast, the treatment of alcohol-related conditions in U.S. society amounts to more than billions annually. Trends in alcohol advertising over the past decade include increased targeting of women and underage drinkers in advertising in magazines and on the Internet. According to the results of a study by Austin and Hust; One in every six magazine alcohol ads and one of..."

Cite this Analytical Essay:

APA Format

Alcohol Advertising (2008, December 01) Retrieved April 17, 2024, from

MLA Format

"Alcohol Advertising" 01 December 2008. Web. 17 April. 2024. <>