Air Canada vs. WestJet
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Two airlines, Air Canada and WestJet, are in a fierce battle for domestic market share. By analyzing their strategies, this paper seeks to answer the question of whether middle positioning is really a hindrance to growth within the industry. To this end, an overview of each company is presented. In addition, SWOT, PESTEL, and Porter's Five Forces analyses are provided for each company to help determine their strategic advantages and the choices they have made.
Cite this Analytical Essay:
Air Canada vs. WestJet (2005, May 27) Retrieved October 02, 2022, from https://www.academon.com/analytical-essay/air-canada-vs-westjet-58957/
"Air Canada vs. WestJet" 27 May 2005. Web. 02 October. 2022. <https://www.academon.com/analytical-essay/air-canada-vs-westjet-58957/>