Air Canada vs. WestJet Analytical Essay by Calwriter

Air Canada vs. WestJet
A strategic analysis and comparison between Air Canada and WestJet.
# 58957 | 2,554 words | 12 sources | MLA | 2004 | US
Published on May 27, 2005 in Business (Companies) , English (Analysis) , Aviation, Aeronautics (General)

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Two airlines, Air Canada and WestJet, are in a fierce battle for domestic market share. By analyzing their strategies, this paper seeks to answer the question of whether middle positioning is really a hindrance to growth within the industry. To this end, an overview of each company is presented. In addition, SWOT, PESTEL, and Porter's Five Forces analyses are provided for each company to help determine their strategic advantages and the choices they have made.

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