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This paper analyzes the different types of marketing subcultures (related to age) that are used by companies. The interesting phenomenon is how Marketers are using these strategies either from a marketing perspective to achieve economic goals, or for public policy uses to bolster political influence. The writer discusses that age subcultures are no longer simply a formulated plan for 'private companies' to follow, if they wish to market their products or brands based on shared identities.
From the Paper:"Age subcultures are considered one of the few areas within business that incorporates aspects of strategic planning, marketing, and economic analysis within one aspect of strategic planning. It becomes somewhat complex because age subcultures go beyond the `four P's of marketing'. That is, it evolves price, product, place, and promotion and enters within the realm of a structural analytical framework. Marketers use this very same concept for their marketing strategies. "
Cite this Analytical Essay:
Age Subcultures (2008, December 01) Retrieved December 09, 2019, from https://www.academon.com/analytical-essay/age-subcultures-136835/
"Age Subcultures" 01 December 2008. Web. 09 December. 2019. <https://www.academon.com/analytical-essay/age-subcultures-136835/>