A Marketing Plan Analysis
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The paper relates that the question, "How will the future look like?" suggests a response as "not too promising." The paper explains that based on prior industry trends, the future for Slyk products appear to have an uphill battle based on the market demand; found under the caption of Workhorse and Traveler, the pie chart reflects Slyk's share as 1% and 12%, respectively. The paper posits that it is fair to say that in a negatively impacted market for consumer and business products, Slyk will have a difficult time to remain competitive and profitable. The paper explains that in other words, Slyk will be lucky if their market position remains constant based on competing products that, in the sectors of Workhouse and Traveler, all appear to be far ahead of Slyk products.
From the Paper:"The total dollar (ACTUAL - SALES) volume for markets is: $2,946,008. The total unit (ACTUAL) demand for products is: 702 units Market segments are: (1) Computer hardware - Standard desktop - Laptop - Monitors & keyboards - Misc. equipment. (2) Computer software The future will look like - based on current market conditions - is..."
Cite this Analytical Essay:
A Marketing Plan Analysis (2009, December 01) Retrieved January 26, 2020, from https://www.academon.com/analytical-essay/a-marketing-plan-analysis-144156/
"A Marketing Plan Analysis" 01 December 2009. Web. 26 January. 2020. <https://www.academon.com/analytical-essay/a-marketing-plan-analysis-144156/>