A Feminist Reading of Fashion Advertising
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This essay is a feminist deconstruction of an advertisement by fashion designer Gucci. It analyzes the normative meanings inherent in a photo by Gucci, looking at the visual cues from a critical feminist perspective. It discusses the male gaze, commodification of women and the beauty standards women are expected to meet in our contemporary culture.
From the Paper:"Contemporary consumer culture, and in particular the fashion industry, relies upon a system of oppression that affects both men and women. International tastemakers have created a code of visual standards required for an individual to be perceived as `attractive', and achieving this ideal may even require the permanent surgical alteration of one's body (Ostenson 30). These dominant models are culturally specific and site-specific (i.e. fashion in India will differ from fashion in Mali or Sweden). However what is common is the disproportionate responsibility for these standards placed on women. The version of ideal womanhood..."
Cite this Analytical Essay:
A Feminist Reading of Fashion Advertising (2007, December 01) Retrieved March 28, 2020, from https://www.academon.com/analytical-essay/a-feminist-reading-of-fashion-advertising-133120/
"A Feminist Reading of Fashion Advertising" 01 December 2007. Web. 28 March. 2020. <https://www.academon.com/analytical-essay/a-feminist-reading-of-fashion-advertising-133120/>