A brief review of two articles on business analytics and its value to the organization.
# 154187 | 721 words | 2 sources | 2014 |
Published on May 26, 2015
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From the Paper:"Through the Ole Miss Library research using the keyword "business analytics" I found the following journal "Business Analytics; How Analyzing Data Provides Information to Drive Smart Decisions." As technology advances it makes sense to combine the effort that collects data with the experiences of the front line company representatives who are in touch with the customer. One such company that is developing this process is InfoCision Management Corp. I learned that business analytics teams use data to help drive business decisions and business practices. CIO/CTO Michael White, a 24 year old InfoCision veteran, heads a new business unit business analytics, which comprises veteran employees from key company functions, including operations, marketing client services and information technology. According to Michael White, in an interview by Smart Business, he says, "The business analytics team is focused on using this data to help drive business decisions and best practices." He adds, "Everyone understands that InfoCision is in the call center business, yet many may not realize that a direct by-product of industry longevity is the massive accumulation of data."
"Data analysis may provide new scientifically based approaches to evaluating marketing and fund raising challenges across all channels of communication such as direct mail, inbound, outbound, fax, email, chat, SMS/text, video and social media. The data and trend analysis relevant today can help make a better contact tomorrow."
Cite this Admission Essay:
Business Analytics (2015, May 26) Retrieved January 28, 2022, from https://www.academon.com/admission-essay/business-analytics-154187/
"Business Analytics" 26 May 2015. Web. 28 January. 2022. <https://www.academon.com/admission-essay/business-analytics-154187/>