British Airways Business Model
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This essay analyzes British Airways' business model using SWOT, Porter's five forces and PESTLE analysis.
From the Paper:"British Airways is UK's largest international scheduled airline in terms of fleet size es with an operating profit of L975 million in 2014 (British Airways Plc, 2014) and around 40,000 employees (British Airways Careers (b), 2012). It flies to more than 170 destinations in almost 80 countries (British Airways (a), 2015) It is also the fifth largest international cargo airline carrying almost a million tons of mail, freight and courier shipments annually (British Airways Careers (a), 2012). Furthermore, the airline offers a range of ancillary services including aircraft and maintenance, training and ground handling (British Airways, 2012). It is also a founding member of Oneworld, the third largest airline alliance (Oneworld, 2014). Furthermore, BA is the biggest holder of slots at Heathrow airport, which is Britain's most important airline hub (Capa, 2013).
"Ever since the airline was privatized in 1987 it grew to become one of the global premium airlines. At the core of the brand lies the motto 'To Fly. To Serve.' "Always putting you at the heart of everything we engineer, innovate and pioneer.
""Today and tomorrow" (British Airways, 2015). The airline is also known to be a pioneer in green technology with the goal to set standards in responsible aviation. Consequently, the company engages in fuel innovation, purchases fuel-saving aircrafts and supports community projects and appropriate government regulations (British Airways, n.d.).
"To understand BA's business model in detail, first a SWOT analysis with a PESTLE analysis is conducted and then Porter's Five Forces Model is used. "
Cite this Admission Essay:
British Airways Business Model (2015, June 17) Retrieved May 20, 2019, from https://www.academon.com/admission-essay/british-airways-business-model-154201/
"British Airways Business Model" 17 June 2015. Web. 20 May. 2019. <https://www.academon.com/admission-essay/british-airways-business-model-154201/>