Abstract
The issue of gender images is very closely connected to how socially imposed structures try to relegate women to a certain sphere. Indeed, in our society, certain imposed structures assault women and try to disempower them. This process is especially carried out by the media. That is why in order to help empower women, it is crucial to gauge how mass media works against them. Indeed, we cannot study women's issues without ascertaining how media shapes social values. 11 pgs. 13 f/c. 7b.

Tags:exploitation, women, advertising

Abstract
Carol Moog's article, "Media Mirrors" deals with the changing advertisements of Maidenfrom lingerie. The paper discusses Moog's point that women went from seeing Maidenform commercials as being interesting and empowering to seeing them as embarrassing. The author of the paper argues against Moog's opinion and challenges the idea that the type of underwear one wears determines whether one believes in oneself or not. The paper also examines the role of men in the advertisements.

From the Paper
"From personal experience and observation, I don't agree with the author of the article. I think that Moog portrays women as not really knowing what they want, and as the kind of people who are extensively swayed by advertising campaigns. Granted, it is the goal of advertisers to sway people to buy their product. However, Moog's article almost sounds as though she does not feel that most women are intelligent enough to make choices in their life based on things that are more important than what type of bra they are wearing. Since the article is written by a woman, it surprises me that the article would give off this kind of impression. However, that is the very definite feeling that I received from it."

Tags:campaign, Omar, Sharif, Corbin, Bernsen

Abstract
Despite constant pleas from feminists to TV advertisers to start portraying women accurately, erroneous and limiting stereotypes still prevail. If women are not depicted as the happy homemaker, they are being promoted as nameless, faceless objects of desire. These labels contribute much to impeding women's advancement into the traditionally male-dominated political, economic and social arenas. This paper defines what the images of women are that are projected through television commercials as well as determine the economic and cultural influences that mitigate such stereotypes. The writer shows that only in identifying the problem and measuring its gravity can we start to effectively reverse such restrictive portrayals of women in TV advertisements.

From the Paper
"It is interesting to note that there are not any absolute rules or codes of conduct for the advertising industry. It is understood that governments do not intervene directly in terms of advertising content as long as the content does not violate any universal definitions of decency. Normally there is an industry organization that regulates the kinds of material bombarded on the public. Glory Dharmaraj, the Women's Division executive secretary for justice education recognizes that advertisers, sponsors and television writers control the media, "Viewers may not pay to watch TV but they buy the advertised products . . . [Mass media]'s first responsibility is not to tell the truth, or even to [viewers], but to corporate America." There aren't any hard and fast solutions to this problem but in the long term, it is believed that if there were to be a substantial increase in the number of women occupying positions of power and authority in the media industry as well as in big business, this would contribute much to addressing this dilemma. And who knows, maybe a few decades from now the focus will shift from one of inaccurate portrayals of women in television advertising to inaccurate portrayals of men in television advertising."

Abstract
"There is a prevalence of sexually explicit images of women in men's and women's magazines that result in female objectification. Women are much more likely than men to be seen in magazine advertisements in a stereotypical manner, such as submissive, sexual, and/or in a caregiver role. This objectification of women in today's magazine advertisements clearly fuels attitudes of male domination and gender inequality resulting in men viewing women as submissive sex objects, while creating self-doubt and self-objectification in certain populations of women. This has been supported in various studies indicating the sexual objectification of women in magazine advertisements has a negative societal effect. Introduction A prevalence of sexually explicit images of women in men's and women's magazines has resulted in female sexual objectification. Furthermore, Women are much more likely than men to be seen in magazine advertisements in a stereotypical manner, such as submissive, sexual, and/or in a caregiver role. This objectification of women in today's magazine advertisements fuels attitudes of gender inequality, resulting in men viewing women as submissive sex objects, while creating self-doubt and self-objectification in women. Hence, young people should be educated on the ills of such images and the negative effects they can have on society as a whole. Content Analysis Methods To complete this content analysis, texts were researched to analyze the meaning and relationship of certain words and concepts. The Internet search engine Google was used, along with Questia, an academic database, with keywords such as objectification, women, and magazines entered to elicit results. Hence, academic journals, data, magazines, and books written about the subject were examined. This produced insight into the sociology of the objectification of women. Furthermore, the content analysis involved reading and interpreting information "

From the Paper
Running Head: OBJECTIFICATION The Objectification of Women in Men's and Women's Magazines By Student's Name Name of University Abstract There is a prevalence of sexually explicit images of women in men's and women's magazines that result in female objectification. Women are much more likely than men to be seen in magazine advertisements in a stereotypical manner, such as submissive, sexual, and/or in a caregiver

Tags:women, sexuality, inequality

Abstract
This paper points out the types of images portrayed in magazine advertisements and analyzes whether these reflect a reality or a fantasy ideal. It determines the purpose of this kind of marketing and discusses effects, both negative and positive, and gives a possible remedy for negative effects. The paper concludes that negative images of women in media advertisements are not malicious, but they are an effective form of manipulation.

From the Paper
"Magazine advertisements hold up a mirror for women that reflects and magnifies both reality and fantasy. Their purpose is to find and enhance a target market for their products. These images and their messages have an effect on women and how they perceive themselves and what they need to be happy. Women are a diverse group, so there are many different kinds of images of women in advertising. Overall, the images that are projected are ones of an ideal of perfection in body, family, career, health, relationships and other areas of life. Women measure their lives and their bodies against..."

Tags:women, magazine, marketing

Abstract
The paper analyzes the social norms of women's bodily image in advertisements, exclusivist Caucasian interpretations in its articles, and the problematic issue of an American consumer society in Cosmopolitan Magazine.

Tags:magazine, women, diet

Abstract
This paper states that the the main purpose of this study is to determine the characteristics of women's image in advertisements' contents as depicted in the most widely circulated Arab women magazines in the United Arab Emirates (UAE) and to identify the effect of such contents in formulating the societal image of women. The study also examines how women feel about the presented image of women in advertising. The author points out that, in the UAE, women not only are gaining ground in workforce participation but also are filling positions once held primarily by men; however, this is not always reflected in ads. The paper indicates that the majority of female students felt that the relationship between the woman's image in published advertisements and society's view towards her is a highly positive one. The paper includes the data generated by the survey and several figures, tables and quotations.

Table of Contents:
Introduction
Introduction
Need for the Study
Purpose of the Study
Research Questions
Procedures
Research Hypotheses
Review of Literature
Background and Overview
United Arab Emirates Today
The Impact of Advertisement
The Importance of the Visual Image in Advertisements
The Women's Image in the Visual Advertisements
Depiction of Women in Magazine Advertisements
Methodology
Sample
Instrumentation
Data Collection Procedures
Results
Data Analysis
Discussion and Conclusion
Discussion of Results
Recommendations
Questionnaire

From the Paper
"Arab information media have by and large been established on a weak economic base throughout the Middle East. For example, Arab newspapers were introduced when national incomes and populations were small, and the literacy rates were low; as a result, both advertising revenues and mass-circulation sales (the two primary sources of commercial newspaper income elsewhere), were restricted. Even after World War II, as the Arab economies enjoyed a new level of prosperity, advertising remained sufficiently insignificant to most Arab businessmen, and did not appear to represent a viable avenue of revenue-generation in the modest-circulation press, to enable newspaper publishers to generate many advertisements in the first place."

Tags:post-independence, israel, eating-related, hyper-consumption, content

Abstract
In this article, the writer maintains that there is no doubt that the media has become a major influence in contemporary society, with advertisements being used within all its forms to encourage individuals to buy particular products or services. The writer notes that gender stereotypes and biases, however, are frequently reinforced through mass media images. The writer discusses whether exposure to sexually attractive women in magazine advertisements influences viewers' perceptions of gender roles. This proposal investigates the influence that magazine advertisements have on males and females in relation to status, self-image, body image and sexuality. The paper also addresses possible solutions to a number of problems raised within the proposal, as well as considers areas for future research.

Outline:
Introduction
Gender Roles within Society
The Effects of Print Advertising on Society
Conclusion

From the Paper
"The construction of society throughout the ages has clearly demonstrated this reality through the social and cultural frameworks that were, and still are, founded upon male worldviews and ideologies. Reinforced through the often extraordinary and diverse cultural conceptions and symbolizations that affect women and their social status, these masculine perceptions and theories continue to overshadow the beliefs and thoughts of women, while also often forcing them to suffer tremendous oppression and harm.
"The mass media, for example, generally tends to portray women as either being sexually attractive - the females used within advertising, film, and television productions usually represent idealistic images of feminine beauty and sex appeal - or as being involved in caring roles and domesticity."

Tags:sex, appeal, feminine, attractive, male, perspective

Abstract
This paper examines advertising and how it impacts women in three ways: body image; sexuality; and consumer spending habits. Specifically, the writer argues that advertising has been - and continues to be - shaped by stereotypical depictions of the two genders, and that women remain faced with a popular media that glorifies unhealthy body images at the same time as it sexualizes women and impresses upon them the sense that they need to dress and act a certain way in order to be "true" women. Finally, the paper looks at how consumer advertising has placed women in a position where they are now expected to consume both like women - and like men.

Outline:
Abstract
Introduction
Advertising and women: Body image
Advertising and Women: Sexuality
Advertising and women: Debt
Conclusion

From the Paper
"Advertising in America and throughout the western world impacts women in many ways - most of them negative. In the pages that follow, the impact of advertising upon women in the realms of body image, sexuality, and consumer impulses will all be discussed, with the general argument being raised that advertisers seize upon female insecurities and self-perceived inadequacies in order to make money - even if the process ends up sparking eating disorders and psychological disorders among young and old females. In the end, women need to appreciate that advertisers are not interested in social welfare but in making money - often by appealing to shop-worn notions about gender roles."

Tags:stereotypical, images, consumer, form

Abstract
This paper examines the extent of the affect of the OWI's campaign to get women to enlist and help in the war effort during WWII. It argues that the OWI's determination to protect the traditional image of women was genuinely a reflection of the deep-rooted attitudes of American society regarding womanhood. While magazine propaganda strove to attract women to war work, advertisers expressly exercised discretion not to challenge strongly other societal assumptions about the place of women in the work force; they endeavored to adapt female images to the needs of the war-waging nation.

From the Paper
"Advertisers used several tactics to attract women to war work, but the fact that so many recruitment advertisements embraced the "American Homemaker" image of the woman to some extent reveals the true import of the traditional female image in American middle-class society and thus best explains why advertisers could not afford to change the feminine image of women during World War II. As home-makers, women were naturally and intimately associated with the family and the home, two cherished American institutions (Honey,"Remembering" 136). In raising the notions of protection and stability, the ads made the family and the home symbolic of the comfortable way of life which people hoped to resume after the war. As guardians of an idealized way of life threatened by the war, women simply could not abandon their niche as society's nurturers. Because conventional associations of women and the home provided a means by which Americans could achieve happiness and security during World War II, the traditional image of the woman prevailed in wartime advertising (May90). In effect, the advertisements commissioned by the OWI during World War II certainly were never intended to effect changes in already-established notions about the woman's place as a delicate, nurturing figure in American society."

Tags:society, gender, traditional, role