Abstract This paper analyzes the website, wine.com. It begins with an analysis of the wine industry, particularly the business part of it. The paper describes how wine.com is part of the wine industry, first of all, but also part of the new IT wave, where e-commerce, e-distribution or e-marketing make the rules. The paper discusses the implications of the business belonging to two industries.
From the Paper "The people at Wine.com have remarkably found out different ways to solve this problem. One of the first viable solutions was an extension of their targeted clientele. Why refer only to the connoisseurs when there is a rich potential from those people that are ready to buy and enjoy a bottle of wine without belonging necessarily to that category of persons. Wine.com decided that this was a significant category of consumers it needed to address."
Abstract This paper reviews the competitive forces of the wine industry apparent in Washington State. According to this paper, Washington State is a major source of wine for the domestic and foreign markets, with wine regions that include six federally recognized American Viticultural Areas (AVAs). The paper also compares the area with that of the great French wine regions of Bordeaux and Burgundy.
From the Paper "California gets more attention as a wine producer, but Washington State is also a major source of wine for the domestic and foreign markets. The Washington area offers several key elements that serve as competitive advantages for the Washington wine industry. First, Washington is located on approximately the same latitude as the great French wine regions of Bordeaux and Burgundy. Washington wine regions also include six federally recognized American Viticultural Areas (AVAs). These regions experience a variety of climates and soils, and combined with the long summer sunlight hours of northern latitudes, this fact creates prime growing regions, most of them found in the valleys and on the hillsides of areas east of the Cascade Mountains."
Abstract The paper shows how Chile's climate and geography are perfect for growing grapes for wine. It studies laws governing wine marketing and the different types of wine produced. Benefits to Chile's economy are also covered.
From the Paper "The Chilean climate is very beneficial to winemaking. The Phylloxera root louse, which will devastate a harvest, is not a problem in Chile. Experts believe Chile is a sanitary island bordered by the desert, which is the driest on the earth, the mountains, the Pacific Ocean, and Antarctica to the south. The dry fall and spring weather in Chile's main wine growing region also prevents mildew, which can be a problem in other well-known wine regions, such as California."
This paper examines the challenges and opportunities for the Australian wine business as it it attempts to increase the amount of red wine sold to Hong Kong.
Abstract This paper discusses the challenges and opportunities for the Australian wine business as it attempts to increase the amount of red wine sold to Hong Kong. The paper explores the challenges of marketing and selling internationally.
From the Paper "Grape growing and wine production in Australia date back to the arrival of European settlers over ? years ago. However it is probably true to say that it is only in recent decades that the rest of the world has taken much notice of Australia's wines. The Australian wine industry has undergone a significant expansion in a relatively short period. According to Ronin Weigand, a decade ago very few restaurants listed Australian wines. That situation has changed dramatically."
Tags: Australia, Hong Kong, wine imports, Australian exports, challenges of international marketing, product, price, promotion place
Abstract This paper discusses the business strategy of Robert Mondavi wine, and its goal of remaining a leading producer of quality table wines. It considers the resources of Robert Mondavi and what Robert Mondavi capabilities derive from these resources. The paper looks at how the Robert Mondavi's strategy is working and strategic alternatives available to Robert Mondavi.
From the Paper "Robert Mondavi's business strategy is to remain a leading producer of premium table wines. Robert Mondavi produces and markets wines worldwide under the following labels: Robert Mondavi Winery, Robert Mondavi Coastal, Woodbridge Byron Vineyard Winery, ..."
Tags: business strategy strategic planning, wine, competition, business decisions
Abstract The paper describes Diageo Plc. and discusses how it has divested itself of businesses that do not have a synergistic relationship to its core business, such as its holdings of Burger King. The paper explains that in terms of its core business, the company became the world's largest spirits and wine company when it acquired Seagram's, an acquisition that included four California brands and the importation rights for various French wines and champagnes.
From the Paper "The Diageo wine company has had a strong business for some time and began to work to make it stronger through brand rationalization, meaning the company decided to concentrate on its mid-priced wines for about $10 to $15 and to sell off its holdings for higher-priced brands which it had acquired over the years. A reconsideration of this strategy came soon after, including an indication that the company was willing to acquire more land for vineyards if the price was right and if the cost structure fit with its overall company structure. The head of the company is Ray Chadwick, president of Diageo Chateau and Estate Wines, and he sees cost synergy as the main growth driver for the company into the future."
Abstract This paper discusses factors involved in creating and marketing luxury brands of wine. It discusses traditional and new strategies with regard to how to meet the demands of the "luxury consumer." The report is focused on the branding of luxury wines but uses examples of branding from other products to make its case.
Outline:
Background
Rationale
Scope of research
Validity and reliability
Market overview
Marketing management and design
Research objectives
Methodology
Research design
Research schedule
Resource requirements
12. Works cited
13. Bibliography
From the Paper "Many new and novel methods of branding that have not been traditionally embraced by the wine industry, such as developing more assertive and descriptive names, has been one recent strategy on the part of wine marketers and this is an example of a strategy that luxury wine marketers can adopt (Clark pars.2-9). These and other strategies are the focus of this research project and are explored more fully in the overview of the related literature in later sections of this proposal."
Abstract This paper studies the geological features of Napa Valley in California in regards to grape-growing conditions, for wine making. It gives a short history of the natural occurrences ranging from volcanic eruptions to plate tectonics that form Napa Valley's foundation today and explains why Napa Valley is ideally suited for the production of quality wines.
Outline:
Geology and soil
Bedrock
Topography
Climate
Conclusion
From the Paper "Naturally, the topography of Napa Valley has a significant influence on the region's climate, which can vary significantly by location, season, and time of day. As mentioned earlier, the coastal Mayacamas mountains affect the climate in other areas of Napa Valley. The Mayacamas can be cool and wet, receiving the chilling winds and moisture from the Pacific. On the other hand, they block cool air and humidity from reaching the Vacas range, which is warmer and dryer as a result. In essence, Napa Valley serves as a buffer between the cool coastal regions of Northern California and the hotter Vacas range. It can grow high- and low-humidity grapes within miles of each other."
Abstract The Arabian writer, Ibn-Rostech, mentions Hungarian vine growing in his 10th century chronicle. This paper examines the regions in Hungary where wine is successfully grown and manufactured. It discusses the different wines which grow in specific regions.
From the Paper "The Valley of Mor runs between the Vertes and the Bakony mountains, and is the home of the Ezerjo, where the climate is cooler than average, mild winters, and long summer days (Hungarian1 pp). Vine varieties include Ezerjo, Rizlingszilvani, Leanyka, and Chardonnay (Hungarian1 pp). The climate in the Mecsekalja region, where vines have been grown for some 2,000 years, is sub-Mediterranean, sheltered from the north wind, hot summers with lots of sunshine, and mild winters, producing varieties that are full-bodied and high in sugar, and include Cirfandli, Italian Riesling, Chardonnay, and Furmint (Hungarian1 pp)."
Tags: Tokaji, Balatonmelleke, Csongrad, Mor, Valley
Abstract This paper explains that, although both Hungary and Cyprus are international crossroads nations, their experiences as members of the EU are likely to be very different. The writer states that it is already clear that old economic and political habits die hard in Hungary and that nation is likely to toddle along, perhaps helped economically by EU membership, but perhaps not very much. On the other hand, the writer points out that it is clear that Cyprus has been able to use its position, despite its continuing unsettled Turkish-Greek political situation, to take full advantage of membership and become a financial powerhouse in the region.
Outline:
Introduction
A Tale of Two Nations
Hungary Cyprus
Conclusion
From the Paper "In fact, Cyprus, a year after EU accession, has seen exactly the economic benefits it sought and expected. Cyprus Minister of Finance Iacovos Keravnos particularly cited the economic benefits of the Cyprus pound joining the EU Exchange Rate Mechanism (ERM II). This would add to the benefits already experienced including the "stability of the Cyprus pound's exchange rate, the convergence of Cypriot interest rates with those of the Eurozone, the restraint of production costs, improved competitiveness, and the attraction of foreign investment" (Xinhua News Agency 2005)."
Abstract In this article, the writer notes that in pre-industrial cultures, dating back to very ancient times and before the Industrial Revolution of the 18th century, the wine was far more practical than mere grape juice, simply because grape juice spoiled by itself if left in the open or unrefrigerated. The writer points out that it was easier to keep and store wine because after it was made, it did not spoil as much as compared to grape juice. The writer discusses that the overall character or taste of various types of wine can be determined by making and storing the wine in different types of containers. As to the types of fermentation processes which truly affect the taste of various wines, the writer notes that some include barrel fermentation, carbonic maceration, rose wine-making, fermentation in a bottle, malolactic fermentation and secondary fermentation.
From the Paper "As it applies to wine, fermentation is the process which converts sugar to ethanol (i.e., ethanol alcohol) and carbon dioxide effected by the anaerobic, oxygen-free metabolism of yeast. One of the main reasons why grape juice was not kept or made before the Industrial Revolution was that it tended to spoil rather rapidly. But by the middle of the 19th century, the nature of fermentation began to be clearly understood, due in part to the experiments of French scientist Louis Pasteur who determined that ferments and their agents yeast and bacteria as primarily responsible for alcoholic fermentation. Chemically speaking, these agents act through their internal enzymes which functioning as catalysts, govern and control the series of reactions involved in the conversion of sugar into alcohol and carbon dioxide."
Abstract This paper is a preliminary plan for the Tropika company to develop a unit that will import Canadian red wine into the Los Angeles market and establish that product as a viable item for the low to medium priced wine consumer. An analysis is made of the company, the product, the Canadian economy, and the market in Los Angles for imported wine and specifically for Canadian wine, to the degree that a market for wine from Canada can be assessed.
Outline:
Executive Summary
Introduction
Tropika
Canadian Red Wine The American Market
The California Market
Los Angeles Market
Management and Human Resources
Target Market
Market Entry and Marketing Strategy
Financials
Conclusion
From the Paper "Wine has a particular image in America as well, a generally positive image when compared with other alcoholic beverages. Acceptance of wine drinking seems to rise with educational level, and this may be related to an increased awareness of health trends and study data. There is a belief that wine can be healthful (Matthews 25), though medical research sometimes supports this proposition and at other times denies it. Even if the issue is not settled, though, the belief that wine has healthful properties is strong and governs the buying decisions for many people. Of course, there is also some belief that red wine is not as healthful as white wine, which would mitigate against the products being considered. Still, the trend is positive. Wine also has an image as a status symbol, which helps explain why its use increases with education and income level. Wine is generally used to facilitate some social interaction in the home, and there is a positive association with sociability (Matthews 26)."
Abstract This paper compares the process of the collapse of Communism in the three states of Poland, Hungary and Czechoslovakia. Poland and Hungary were most successful, but for entirely different reasons.
Abstract The paper examines how the Holocaust in Hungary was made possible by the active collaboration of the Hungarian government and the acquiescence of a large number of Hungarian people. The paper explores the topic of how and why the tragedy took place in a country in which the Jewish people had been supposedly "emancipated" less than half a century ago, a subject that has perplexed and fascinated many historians. The paper discusses the background of the Holocaust in Hungary by tracing the history of Jews; the events leading to their prosecution and ultimate extermination; and how the actual killings took place.
Outline:
Background
The Pre-Holocaust Killings
The Hungarian Holocaust Begins
The Reasons
Conclusion
Works Cited
From the Paper "Most of the Jews who migrated to Europe were farmers and merchants who preserved their ethnic identity by keeping to themselves. The early Christian church condemned the Jews as Christ-killers which further isolated them and sowed the seeds of virulent anti-Semitism. Christianity forbade usury, i.e., the lending of money on interest; hence the Jewish merchants in Europe filled the gap by becoming "money lenders." It was a profitable role but it also invited envy and hatred. During periods of stress such as the Crusades or the Plague, the hatred turned into large-scale violent attacks on the Jews ."
Abstract The author of this paper has divided it into two parts to gain a better understanding of the Japanese wine market. The contemporary aspect of the general Japanese market has been presented within the first part. It comprises the domestic production trends, the importer trends, a consumption analysis and the legislative laws which influence the wine market. The second part of this article looks at the vehicle to enter and the distribution channels of this product. It discusses how wine be sold successfully and how it competes with the local wine industry. It also discusses importation tips for importers.
From the Paper "It is often said that Japan is one of the most difficult markets for a foreign company to penetrate. The lack of understanding of Japanese business culture and complexity of the market are seen as barriers to entry. Before we make clear why we choose wine to get in the Japanese market, we need to know what is the environment within and how we use the strategy to enter this market."
Tags: asia, direct, fdi, france, french, italian, italy
