Abstract
This paper reviews, analyzes and discusses Dushane Urban Marketing Consultants. According to the paper, this start up company is concentrating on making a connection between urban consumers and corporate America with live advertising, event production, cross promotions and creative consulting.

Outline:
Executive Summary
Company Summary
Competitive Comparison
Market Analysis Summary
Strategy and Implementation Summary
Pricing Strategy
Sales Strategy
Marketing Plan
Financial Plan
Financial Bail-out Plan for Investors
Projected Profit and Loss
Projected Cash Flow
Projected Balance Sheet

From the Paper
"Dushane Urban Marketing Consultants aims to make strong connections between the urban consumer and corporate America with live advertising, event production, cross promotions, and creative consulting. It aims to provide high levels of hands-on experience, expertise, acquaintances, and privacy. Its customers have got to understand that acquiring services of Dushane is completely safe and professional and it helps them in developing new consumers at the same time as maintaining old ones. Dushane, in addition, has got to sustain a strong financial equilibrium, placing a superior value for its products and services, and supplying an even superior value to its customers. "

Tags:launch, product, market, competition, dedicated, professionals, image, expenditure, New, York

Abstract
This paper describes human resource event planning through the detailed case study of Oakwood Spiritual Recovery Center's employee recognition and family picnic. The paper illustrates the development of the advance planning, with committee meetings and site management. The paper discusses the need for budgeting and fundraising.


Table of Contents
Executive Summary
Introduction
Timescale
Individual Member Reports
Location and Time
Budget and Fundraising
Conclusion
References
Outline

From the Paper
"The first annual employee recognition and family picnic will be held on July 5, 2003. At the June 23, 2002 meeting, the Oakwood Recovery Center Board of Directors appointed a committee to oversee the event. The purpose of the event will be to recognize employees who have excelled in their efforts to help people recover from Drug and Alcohol addictions. We recognize that this type of commitment needs to be rewarded. It is this type of dedication that makes Oakwood Recovery one of the finest and most successful programs in the state and we wish to recognize that it would not be possible with out the loyal and committed staff with which we are blessed."

Tags:decorations, employee, family, plan, caterer, committee, member, budget, location, scgedule, timescale, human, resource

Abstract
This paper provides an overview of various marketing strategies, and gives examples from Cingular, Kodak and JetStar Airlines that demonstrate both successful and unsuccessful real-life marketing strategies. The writer explores key elements of marketing strategy such as marketing campaigns, marketing materials, and effective use of trademarks to market new products. Implementation strategy includes following the steps outlined in the marketing campaign, from market research to product launch, and to sales. The writer discusses the importance of maintaining control over advertising and other marketing initiatives. The paper concludes with a summary of the issues related to any company's overall marketing strategy.

Outline:
Introduction
Marketing Strategies: Planning
Example: U.S. Cingular
Marketing Strategies: Implementation
Example: Kodak
Marketing Strategies: Control
Example: JetStar Airlines
Conclusion

From the Paper
"In the planning phase, the companies must perform market research to determine which channels to enter, and follow what the research results reveal about the particular industry and consumers. Market research is key; it provides critical information and direction, identifies market needs and wants, product features, pricing, decision makers, distribution channels, motivation to buy. Timing of the product launch is also critical, and all elements of the process must be coordinated. Production must be on the same time schedule as the promotion, and the product must be ready when it is announced. Many products need to be timed to critical points in the business cycle."

Tags:launch, industry, budget, outsourcing, logo, brand, competitor, commercial, promotion, guarantee

Abstract
The following paper will look at the evolution of urban planning over the past 50 years and identify the major issues and significant negative side-effects associated with urban development. The paper will identify the forces that are causing, and have been causing, the initiators of change to re-assess and change the way urban areas evolve and expand. As well, this essay will identify and discuss the new forms of sustainable development that have emerged as concerns about urban sprawl and ecological destruction grow in nature.

From the Paper
Urban and Regional Planning: the changing land development process The following paper will look at the evolution of urban planning over the past 50 years and identify the major issues and significant negative side-effects associated with urban development. The paper will identify the forces that are causing, and have been causing, the initiators of change to re-assess and change the way urban areas evolve and expand. As well, this essay will identify and discuss the new forms of sustainable development that have emerged as concerns about urban sprawl and ecological destruction grow in nature. Finally, the essay will end by looking at what challenges Canadian cities face in the future and how

Tags:regional, planning, development

Abstract
This paper examines the impact of demographic multiculturalism, mixed-use properties, and diversity on the urban landscape in today's society. The paper contends that urban planning and design must respond to societal needs, while acknowledging the physical and social discontinuity that exists within some American cities.

From the Paper
"Demographic multiculturalism, mixed-use properties, and diversity, have all become part of the urban landscape in today's society. Therefore, urban planning and design must respond to societal needs, while acknowledging the physical and social discontinuity that exists within some American cities...."

Tags:urgan, development, planning

Abstract
This paper examines the importance of customer satisfaction in reaching overall objectives of an organization, further presenting models of Customer Relationship Management or Integrated Marketing Communications (IMC). IMC is defined as representing a wide array of tools companies employ to communicate with customers and affect the behavior of the target market. Apple, Inc. is used as an example of a company that successfully uses IMC. The company is described at length followed by an analysis of its operations in Taiwan. Also included in the paper is a marketing communications plan for Apple,Inc. that addresses the product and its price, place and promotion. Additionally, the paper highlights that a time frame must be established for such as plan, as well as an estimated budget. The paper concludes by stating that usage of Integrated Marketing Communications is likely to retrieve beneficial outcomes as it supports the organization reach its overall goals through the achievement of intermediate goals.

Outline:
Relevance of Integrated Marketing Communications
Company Information
Environmental Analysis in Taiwan
Integrated Marketing Communications Plan Product
Target Market
Objectives
Marketing Communications Mix
Justification and Discussion
Timeframe and Estimated Budget

From the Paper
"Customer satisfaction is pivotal in reaching the overall organizational objectives simply because the clients are the ones who purchase the corporate products and services and ensure as such the company with revenues. In this order of ideas then, the marketing discipline has significantly grown in application and role throughout the past recent decades. Marketing teams within organizations strive to better identify the target market (generally through the processes of segmentation and targeting), get to know them better and maintain constant communications with them. Keeping this desiderate in mind, companies make full use of models such as Customer Relationship Management or Integrated Marketing Communications."

Tags:customer satisfaction, competitive strategy, products, services

Abstract
This paper is an integrated marketing communication plan for McDonald's restaurants in Singapore. This communications plan is prepared against a backdrop of increasing childhood obesity in Singapore and the debate on health effects of fast food, and focuses on providing healthy choices. The paper contains contextual analyses, definitions of marketing and communications objectives, specific tactics to help achieve the desired goals, and control and evaluation methods to measure effectiveness of the plan. Illustrative charts, figures and tables are included in the paper.

Outline:
Introduction
Contextual Analysis
Business Context
Customer Context
External Context
Internal Context
Objectives
Corporate Objectives
Marketing Objectives
Marketing Communication Objectives
Promotional Strategies
Tactics
Profile Strategy
Pull Strategy
Push Strategy
Schedule
Control and Evaluation
References
Appendix 1
Appendix 2

From the Paper
"McDonald's is a globally recognized brand and is the market leader in the fast food sector in most parts of the world. In Singapore, McDonald's operates about 120 restaurants, of which 18 operate 24 hours a day. McDonald's restaurants are located in prime locations such as shopping complexes throughout Singapore.
"In Singapore, McDonald's competes with other fast food outlets such as Burger King, KFC and Subway. Table-1 summarizes the different fast food operators in Singapore and their characteristics. In terms of the product life cycle, fast food as a product can be considered still in the growth stage, characterized by a number of players fighting for the market share and evolving their product offerings."

Tags:Asia, fast food

Abstract
This paper addresses marketing systems planning, marketing process planning, segmentation and marketing mix. It uses Nike as an example and the company's overall strategy and options.

Tags:Strategy, Nike

Marketing Process

Marketing System

Target Marketing

Marketing Mix

Abstract
This paper outlines the factors that the marketing department at Walgreens must evaluate and discusses how the company can assess the effectiveness of an advertising and promotion campaign. The updated information technology system planned by Walgreens is described and comparison is made between the marketing communications used within the domestic market and the international market. The paper also shows how the communications plan is an integral part of Walgreens' marketing strategy and roll-out of new products and stores.

Outline:
Evaluate Factors
Evaluate Advertising and Promotion Programs
Evaluate the Technology
Compare and Contrast
Conclusion

From the Paper
"When entering into a new market, it is important for a company to have a Marketing Communication Plan in place. This is a promotional plan in which the marketing communications are integrated, or uniform, throughout. An integrated plan is necessary for Walgreens to ensure a "single message is conveyed by all marketing communications" (Marketing Teacher LTD, 2000), which will eliminate customer confusion and reinforce the company's primary messages. The perceptions of value and accessibility given by Walgreens needs to remain constant in all markets, which can be achieved by adapting the plan to integrate local customs and cultural norms."

Tags:advertising, promotion, technology, customers