Abstract This paper offers a situation analysis of "TV Guide", including a SWOT (Strengths, Weaknesses, Opportunities, Threads) assessment. The paper also discusses the history and background of the magazine and the development of its interactive, online version. The paper concludes by examining "TV Guide"'s basic market need and its two primary markets.
Abstract Looks at the history and presents an examination of Australian TV, which has always lagged behind US and British broadcasting, including how it handles gay and lesbian issues. The paper concludes that currently, Australian television has only minimal coverage of queer lives and issues, but evidence suggests that it might be headed in the direction of expanding such coverage.
From the Paper "This paper is an examination of Australian television and the way it both deals with and ignores gay and lesbian lives and issues. The history of television in Australia has always been one of attempting to follow the patterns set primarily in the United States ..."
Abstract This paper defines recruitment problems for Human Resources Department in the cable TV industry and suggests solutions for dealing with them. Specifies issues the HR department needs to address.
From the Paper Recruitment PlanAbstract This paper examines the many issues that human resources departmentsin the cable TV industry need to address in their recruitment effort bothindustry-specific issues such as changing workforce demographics rapidtechnological chang
Abstract This paper provides a case analysis of "TV Guide"'s marketing strategy, which emphasizes age targeting. The paper examines the Guide's success in targeting both the baby boomer generation and the 34-and-under segment.
From the Paper "The greatest strategic marketing issue for TV Guide is targeting its market by age groups. According to 'TV Guide''s demographics, its readers are divided almost evenly between men and women and its readership increases with ..."
Tags:TV Guide, case analysis, marketing, baby boomers, targeting, age
Abstract This paper discusses what attracts people to Reality TV. It discusses the vicarious thrill viewers feel, and the appeal of the secret thrill. It looks at the feeling of importance in the viewer and the latest trends and status symbols.
From the Paper "Ever since the first reality shows Survivor and Big Brother played over the airwaves they have attracted large numbers of viewers of all ages and from all walks of life. There has been much speculation as to what it is about reality television that draws such a large audience. As Reiss and Wiltz point out two of the most favored opinions were that people were trying to keep up with popular shows so that they could be social at work and be part of the discussion and ..."
Abstract In this case analysis, the current business situation of the TV Guide Corporation is investigated. This analysis is done from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporation's current business situation is assessed. A comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections.
From the Paper "Interestingly, TV Guide corporation is much more than its most well known product, the TV Guide. Since the publication of McDonald's article TV Guide has become much more diversified, and global. It operates four main business units. These are: TV Guide Television Group, TV Guide Interactive Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products to over 100 million cable and satellite homes each and every week.
Perhaps the biggest news in the TV Guide area is the formation of Gemstar-TV Guide international on July 12, 2000. This company formed when Gemstar International Group merged with the TV Guide Company. Gemstar-TV Guide International now has television listing products licensed to over 180 companies, in industries like cable, satellite, Internet, personal computers and consumer electronics."
Abstract This paper explores the role of actors and popular personalities on shaping society, especially when seen on reality TV shows. The author explains the appeal of reality TV and further describes the methodology used in this study. Additionally, the psychological factors of being a viewer of reality TV are discussed. Some of the pitfalls of this research project from a sociological standpoint are presented and analyzed. The paper contains a long discussion on qualitative research and how this approach is applied to this study of reality TV. The paper also contains a chart that categorizes reality TV characters.
Outline:
Methodology
Rationale
Reality TV as a Social Observation Experiment
Conducting Credible Sociological Research
The Nature of Qualitative Research
Reality TV Character Categorization
Transforming Observational Data into Numerical Form
Works Cited
From the Paper " Reality TV is one of the most popular genres in the mass media today. The viewership of these programs increases at an astonishing rate. Reality TV allows the viewer to combine both reality and fantasy in a unique blend. We know that the characters have some effects on the adults that watch. However, until now this subject has received little attention. Some of the characters on reality TV would not be considered role models a major portion of the society. The proposed research will examine the presence of negative role models in British Reality Television."
Abstract In this article, the writer notes that the apparent effects of TV violence on aggression in children and adolescents have long been suspected. The writer points out that the effect of violent video games on children's aggression is not so well known. This paper explores the relationship between exposure to violent television and video games and the development of aggression in children and adolescents. The paper explains that this link is extremely important because in recent years in North America there has been a noticeable increase in children's violence. The writer maintains that if a strong link can be found between TV and video game violence, this could have implications for reducing and controlling the degree of violence that is presently witnessed in society. The writer concludes that the research into the effects of TV and video violence on child and adolescent aggression suggests that a certain child or adolescent under very specific conditions will very likely act out aggression after viewing a violent TV program or video game.
Outline:
Introduction
Violence in Television
Explanations of Media Impact on Aggression
Violent TV, Violent Video Games and Aggression
Conclusion
From the Paper "Sherry conducted a meta-analysis of research into video games and found that the effect of violent video games on aggression in children is less than what results from violent TV programming. The video games studies ranged over the 25-year period from 1975 to 2000. An analysis was made of all the studies during that time by analyzing the results of those studies. The effects of the more violent and graphic games were compared with the less violent games. The most important finding from this meta-analysis was that the longer the children were exposed to violent video games, the less of an effect was produced on aggression. It appeared that the children and adolescents had to be already angered and aggressive before the video game began in order for it to produce any effect. Other researchers have also observed that video games are different in their effect on aggression from TV. According to Browne and Hamilton-Giachritsis, video games merely amplify the effect which already exists of aggressive feelings and thoughts in the child or adolescent."
Abstract The author of this paper examines and compares two major cable TV provider, Comcast and Direct TV, in an attempt to decide which company is preferable. According to the author, both companies appear to have decent packages but after examining both offers, there were some interesting differences and similarities. The writer contends that both companies' plans have positive and negative elements and that consumers, when choosing a cable provider must consider the packages according to their individual preferences.
From the Paper "Overall the rest of the bonuses for Comcast and Direct TV differed greatly. You can't even order bonuses with Comcast which seemed annoying. However you can get movies bonuses with HBO, Showtime, and Starz for $35.00. Secondly, for the first 12 months, you get $23.00 off Direct TV. Furthermore, Direct TV has exclusive sports channels. They have NFL Sunday ticket, Nascar Hot Pass, Mega March Madness, and Setanta Sports. Considering all of the bonuses and everything, my family and I chose to go with Direct TV. The sports bonuses along with the free installations and money off during the first year more than made up for any of the problems it could have. Also Comcast seems to just have too many fees that I just didn't want to deal with.
"Ultimately, after all of the bonuses and promotional offers, customers will have nothing to focus on other than the quality and availability of the shows they like to watch. Seeing beyond the incentive deals and determining which company offers you the most programming at the price you can afford, is really the bottom line."
Abstract This paper starts by defining group dynamics and examines the popular TV series "Survivor" exemplifies this concept. It states that TV viewers experience a taste of reality when watching the show as it "stars" real people. The essence of the series is forming a solid group and thereafter dismantling it.
From the paper:
"Television, like most media forms, is intended to show, rather than simply tell, something about the human condition. As a viewer, television has the capacity to act as a mirror into our own lives, or the lives of people we know. Current television shows allow viewers to leave the stresses of their own lives, and become a part of the lives of characters we relate to, or who are so far from our own experiences that we forget about our own problems, anxieties and worries, to participate in the often tranquil or happily exciting lives of another person."
This paper discusses the genre called 'reality TV' by presenting a short history, describing some of the programs, and exploring what makes this genre so popular.
Abstract This paper explains that reality programming, an unscripted and unrehearsed show, has been around in some form since the beginning of television broadcasting days, but "The American Family," which was shown by PBS in 1973, was a more deliberate attempt to use this genre. The author points out that money is an obvious motivation both for the participants, who can take home a million dollars and bankroll their fame, and for the networks, who pay much less to produce these very popular programs than they pay for most quality programming. The paper relates that the purpose of reality TV, much like the rest of television, is to grab the attention of the viewers and keep them watching by using sex and drama. Reality TV has raised this approach to the highest level.
From the Paper "While Mark Burnett's "Survivor" has become a cultural phenomenon and the second installment, set in the Australian Outback was destined for worse ratings than the first, it remains relatively benign and family friendly. Fox's latest entry, Mark L. Walberg's "Temptation Island", however, is anything but family friendly. Indeed, the show that could be dubbed "Prostitution Island" is so morally corrupt that several advertisers, including Best Buy, Quaker Oats, and Sears, have pulled their commercials from the controversial and utterly entertaining show."
Abstract This paper examines the issue of parents who allow their children to watch endless hours of TV, unmonitored. It shows that an increased awareness against violence on TV has lead to all new television sets requiring a 'V-chip' - an electronic device that allows parents to block violent shows. The paper concludes that society as a whole must make sure that television nurtures children instead of harming them, and must find more effective ways to limit the violence dominating programming today.
From the Paper "Although Senator Paul Simon has been a long time critic of the industry, he surprised and disappointed many when he opposed the concept of the V-Chip and the legislation that incorporates it into new television set. In an article written for Business Wire and also in a speech on the floor of the Senate he argues that the V-chip is no substitute for the industry disciplining itself. Furthermore, In areas of high crime where children watch 50% more TV, the V-chip would not be used. In addition, teenagers will find a way around the V-chip, will see the programs at the homes of other children, and for 10- to 14- year-old males a negative rating will have drawing effect."
Abstract This eight page undergraduate paper examines reality TV and its impact on viewers, producers, and the television industry itself. Through summarizing the main content of the reading, the writer shows that a structured analysis can be formulated which confirms that the interest of the television audience drives the process. The writer points out that TV producers react to what the public wants to see, and it is obvious from the ratings success of reality shows that they are very popular.
From the Paper "Conducting an independent study of television is useful and instructive, for it provides an opportunity to analyze the challenges, concepts, and arguments involved concerning reality TV and its impact on viewers, producers, and the television industry itself. Through summarizing the main content of the reading, a structured analysis can be formulated which confirms that the interest of the television audience drives the process. TV producers react to what the public wants to see, and it is obvious from the ratings success of reality shows that they are very popular. In "Addicted to the Tube" author Mark Pizzato's main argument is that people are vulnerable to becoming addicted to television because it stirs the human desire for fantasy and escapism."
Abstract In this article, the writer notes that culture has many forms, through which one could define the way one lives, the way one interacts and how one perceives things. Further, the writer maintains that one is molded by cultural elements that evolve as society faces the developments of time. The writer explains that what is considered "pop culture" mostly refers to various elements in society that are most often portrayed in art, music and television. The writer focuses on the trend of reality TV. The writer concludes that one could therefore evaluate that popular culture has given birth to a not general or abstract display of people's beliefs, attitudes and emotions in the modern period. The writer claims that reality TV shows are a representation of the culture of people, a repetition of cultural pattern that may be presented in a modified manner depending on how it is perceived and accepted by the public viewers.
From the Paper "Reality TV was mostly popular beginning 2000. Many shows were created wherein participants compete with each other in real-life situations. Other shows just simply displayed the daily home activities of an individual or group of individuals. Such shows are not scripted and do not involve professional acting. Thus, what the participants portray on the screen is real and spontaneous. Because of this, Reality TV became a hit because it portrays attitudes or behavior and actions that are reflection of what is being practiced in the real world. The fact that viewers patronize the show, it could lead to a conclusion that they can relate to what they see on their television screens. This could be an indicator of the public's familiarization of patterns of culture which is found in these reality television shows."
Abstract In this article, the writer notes that both the critical and non-critical debate about the effect of television upon its viewers seems to have begun somewhere probably in the first week or so of the sets being introduced to the public. The consequence of the appearance of television itself was immediate and profound both sociologically and psychologically, as well as economically for some industries. The writer points out that the influence of this medium on our culture as a whole is enormous, for both good and bad results. TV violence has become an extreme issue for the conservative to derogate and for the liberals to defend. The writer discusses what is the reality of the effect of TV violence on us today and especially the more impressionable children that view it. In particular, the paper discusses the current state of the debate and attempts to separate fact from fiction, both on screen and off.
From the Paper "This same study also inferred that if children, with the help of their parents, take more control over their leisure activities that they may be able to take more control of themselves and their behaviors overall. There is another benefit in that when parents show they are concerned and take an active role in their child's wellbeing, this has the effect of children who see adults caring about them and not just using TV as the built in babysitter. Jones feels that cutting overall consumption is really the key and violence is only a small sub issue over which very little evidence is clear on direct connections. And what is clear is often not very convincing."
