Abstract Tourism is one of the world's largest and fastest growing industries. The paper discusses how the World Tourism Organization (WTO) views tourism and its defining feature. It also mentions the poverty and tourism. The importance that the role of marketing plays in tourism is also examined; hospitality and marketing depend on one another. The role of transportation is also analyzed. The paper concludes that the tourism environment and hospitalitymarketing industry will always remain a strong factor in globalization, even in light of disasters that can negatively influence vacation and travel.
From the Paper "In recent years, the comprehensive atmosphere of tourism has undergone extensive changes worldwide in comparison to tourism during decades of the past. The traditional face of tourism has been exposed to numerous acts of terrorism, and even more recently, historical natural disasters. Although these recent tragedies have significantly altered tourism, the tourism and hospitality sector nevertheless remain as one of the largest components of the global economy. Even in recent years, the growth rate of tourism supersedes that of most other goods and services. As a result of this rapid growth, the profile of tourists has changed as consumers apparently have become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption (Baum & Moudambi, 1999). The globalization of communications transport and technology has also created a new environment for tourism's economic and social planning. This has led to new tourism policy formulations and recommendations both by and for tourism professionals. This paper will discuss a comprehensive understanding of such elements of tourism as outlined above."
Tags: united nations research implements, controls evaluates marketing strategy factors environment factors supply and demand economic social planning
Abstract This paper is a concise critical evaluation of the extent to which a firm can attain a sustained competitive advantage with the astute use of internal resources. The paper contains a thesis statement and a literature review. The literature review outlines the significance of the topic, the various internal resources available to tourism / hospitality organizations, and the efficient employment of these resources. The review is followed by the author's analysis of the relationship between competitive advantage and astute use of internal resources.
From the Paper "Broadly categorizing these resources leaves us with two variations: external and internal resources. Whereas tourism and hospitability-related organizations are heavily dependant upon shifts and adaptations in external factors and resources, the internal resources are what ultimately determine the competitive advantage of these organizations. The organizations must manage their internal resources most efficiently in order to meet the challenges posed by the external operating conditions of these industries. Therefore it can be suggested that the astute use of internal resources are what gives a firm sustained competitive advantage."
Tags: tourists, travel, adventure, global, environment, information, technology, management, theory
Abstract This paper is a concise critical evaluation of the extent of sustained competitive advantage a firm can attain with the astute use of internal resources. The paper presents the thesis statement of the paper to outline the argument of the paper, followed by a literature review. The review of literature outlines the significance of the topic, the various internal resources available to tourism/hospitality organizations, and the efficient employment of these resources towards the goal of competitive advantage in light of management theories. An analysis by the author follows the literature review to critically analyze the extent of competitive advantage from an astute use of internal resources.
From the Paper "The tourism and hospitality industries are operating in a global environment. The extent of globalization introduces the organization working in the industry to compete beyond borders, besides the competition faced from within the local market. Therefore organizations need to be highly competitive to get hold of a greater share of consumers in the global markets. However, tourism and hospitality industries are sensitive to global fluctuations in demand and conditions (such as travel safety and seasonal shifts). Keeping this under consideration, organizations need to strengthen the use of their internal resources to solidify their operations in the fierce competition. This generates the need for organization to realize the importance of efficiently utilizing their internal resources towards organizational objectives."
Abstract The paper defines "marketing" and states that successful marketing execution depends on focusing and initiating a process that will achieve a goal. The paper emphasizes that the goals of an organization must be set in the form of a vision and mission statement and that marketing principles develop from these statements. This paper then proceeds to discuss the definition of the vision and mission statements, analyze the market plan, the diversity of the 5Ps (product, people, place, price, and promotion), and the application of the 5Ps in relation to Genesys Regional Hospital's marketing plan.
The paper discusses marketing and states that marketing execution depends on the focus and initiation process that achieves its goal. The paper discusses how marketing principles develop from an organization's mission and vision statements.
Outline:
Introduction
Marketing Principles
Marketing Plan
Conclusion
From the Paper "The vision statement of an organization presents inspiring words developed by select leaders conveying the direction of the company. This statement defines the purpose through organizational values and employees expected behavior. These inspirational words are designed to enhance employees to attain a zenith in service and found a magnetic public trust. The vision statement manifests the positive reasons employees should work with the organization. "A vision statement for a new or small firm spells out goals at a high level and should coincide with the founder's goals for the business" (Ebben, 2005, p. 2). Within a healthcare establishment, the direction of the organization is to deliver high-quality health care service to each of the requesting recipients. Core ideology and envisioned future are components of a vision statement."
Tags:marketing, mission, statement, strategy, business
Abstract This paper examines the hospitality industry, one of the largest industries in both global and national contexts. It looks at how the industry is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It show how this complex industry accounts for more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success.
Outline
Introduction
Defining Hospitality Importance of Industry
Structure of Text
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality Agency Relations Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality Agency Relations
Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Strategic Management
Industry Relationships
External Environment
Importance of Change
Planning
Finance Management
Revenue Control
Yield Management
Cost Control
Financial Statement Analysis
Balance Sheet
Income Statement
Cash Flow Statement
Legal Issues
Contract Law
Liability Exposure
Diversity Issues
Discrimination Law
Employment Law
Information Management
Computer Systems
Data Management
Data Analysis and Application
Operational Technology
Check-In and Check-Out
Security Technology
Guest-Oriented Technology
Guest Room
Technology
Special Facilities
Operations Management
Security and Loss Prevention
Sanitation Issues
Maintenance Management
Energy Management
Organizational Management
Organizational Structure
Organizational Behavior
Organizational Communication
Organization of Work
Human Resource Management
Functions
Recruitment and Retention
Compensation Management
Marketing Management
Planning
Strategy Development
Promotion
Sales Management
Developing Customer Value
Lodging Management
Food and Beverage Management
Casino Management
Event Management
Conventions
Conferences
Resort Management
Professional Standards
Codes of Conduct
Best Practices
Benchmarking
From the Paper "In 1988, tourism once again began a rise. This time, however, the crisis in the Middle East that eventually erupted into the Gulf War brought tourism to a screeching halt. When the Gulf War ended, tourism was once again expected to begin a growth phase. By that time, however, the United States had entered into another economic recession, and economic activity in most of the other industrial nations had begun to slow. At that time, recovery in the travel industry was not expected to occur until the mid-1990s."
Abstract This paper presents a case study of the hospitality and tourism dynamics of online travel agencies in general, and the company Travelocity, a leading provider of consumer-direct travel services for leisure and business, in particular. The author has included in this paper a copy of Travelocity's Customer Bill of Rights.
Outline:
Review and Discussion
Background and Overview
Supply, Demand and Macroeconomic Factors
Online Travel Agencies
Travelocity
Current and Future Trends
Conclusions and Recommendations
From the Paper "Today, the travel and tourism industries have shaken off most of the adverse effects of the terrorist attacks of September 11, 2001 to reassume a leading role in the global economy. In this environment, identifying how companies competing in this industry have managed to achieve success where others have failed represents a valuable and timely endeavor. To this end, this case study provides a critical evaluation of the strategies implemented by the online travel agency, Travelocity, in striving for sustainable competitive advantage. An analysis of the supply and demand factors and macroeconomic factors that affect the business is followed by a comparable assessment of contemporary issues that affect the company's supply and others affecting the demand for their products and services. An examination of changes that are affecting the company including the rise of the "ethical" consumer and the implications of national/international policies upon the activities of online travel agencies in general and Travelocity in particular is followed by a summary of the research, important findings and salient recommendations in the conclusion."
Abstract This report presents an overview of Hilton International (HI), an operating division of the parent company Hilton Group. The report presents HI within the global hotel industry and explores many facets of the business within this global context. It explains that the overall nature of the hotel industry is volatile and heavily influenced by several forces.
Outline
Summary
Introduction
Background
Legal and Financial
Size and Structure
Products and Services
Customers and Market Employment
Policy Statements
Conclusion
Appendix 1 - HI Hotel Summary
Appendix 2 - US Tourism Industry Summary
Bibliography
From the Paper "Hilton International (HI) is a global leader in the hotel segment of the tourism industry, with 98% brand recognition. HI has worldwide rights to the Hilton brand, excluding the United States. HI was spun off from Hilton Hotels Corporation in 1964 as a separate entity, and was acquired by the Hilton Group plc in 1987. HI currently operates over 500 hotels (almost 400 under the Hilton brand) in nearly 80 countries around the world, and is currently in expansion mode including through the use of lease arrangements and management contracts. HI is one of three divisions of the parent company Hilton Group plc, and contributes approximately 40% of overall profits to the parent company. HI caters to a four- and five-star hotel clientele. HI has struggled over the past year to minimize losses due to a difficult time within the overall tourism industry. However by repositioning its marketing strategy to target local markets instead of global audiences, losses have been slowed to 30% over the previous year's earnings. HI employs a variety of programs to support its 65,000-strong workforce to pursue service excellence including its Esprit rewards program. HI demonstrates social corporate responsibility through programs such as its Hilton in the Community program that currently supports six primary charities that relate to the tourism industry."
Abstract The paper provides an overview of the general situation of the United States' travel and tourismmarket. The paper then discusses the most important characteristics of the mature segment of the travelmarket that is comprised of individuals over 55 years of age. The paper shows how this market presents serious opportunities for expansion and development.
Outline:
Thesis Statement
Abstract
Introduction
Methodology
Findings and Discussion
Conclusions
From the Paper "In the case of a research project, even when it is necessary to collect primary information, the first step of the research must consist in consulting the most adequate secondary sources. In our situation, secondary sources will ensure most of the information presented in the following section.
"For this research project, the most useful secondary sources have been identified, on the one hand, and they have been evaluated in accordance with the requirements of the researched situation. For this market research secondary sources have been consulted, as an essential condition, given the fact that such sources present the highest degree of accessibility and they ensure a more thorough image on the tourism market in the USA in general, and of the silver tourism market in particular."
Abstract In this article, the writer notes that in the last decade Toronto has had significant tourism issues that have been felt through events such as the terrorist bombings in New York, the SARS epidemic and the failure of small businesses across the region. The writer points out that for Toronto, a city with a vast population that is increasing in size each year, the reliance on tourism has always been significant. Yet, because of these factors the city has failed to meet the travel standards of many throughout the globe and travelers have consequently taken their ventures elsewhere. The writer then discusses that Toronto, failing to make the top ten list of "Travel and Leisure" magazine's cities to see is detrimental, because it means that yet another year will pass that will witness the city in economic decline. The writer concludes that it is evident that Toronto needs to formulate a plan using this concept that will allow the city to build its reputation in the travel industry once again and solve the continuing issues that are adversely affecting Toronto.
Outline:
Introduction
The Importance of Top Ten Lists
Results of the Failure to be Acknowledged
The Foundation of Tourism Problems in Toronto
Sustainable Tourism Tourism in Toronto
Issues Surrounding Tourism in Toronto
Opinions about the Issues
The Need for Community Action
Governmental Concerns
Possible Solutions
Global Tourism The Significance of Tourism across the Globe
Impact of Tourism Affects on the Local Economy and the Local People
Attempts to Solve the Issue
What Toronto has Attempted to Date
The Results of This Attempt
Answers for the Future
Working Together
Organizational Change
Conclusion
From the Paper "In the last decade Toronto has had significant tourism issues that have been felt through events such as the terrorist bombings in New York, the SARS epidemic and the failure of small businesses across the region. For Toronto, a city with a vast population that is increasing in size each year, the reliance on tourism has always been significant. Yet, because of these factors the city has failed to meet the travel standards of many throughout the globe and travelers have consequently taken their ventures elsewhere. Toronto, failing to make the top ten list of Travel and Leisure Magazine's cities to see is detrimental, therefore, because it means that yet another year will pass that will witness the city in economic decline."
Abstract This is a broad and far-reaching study on the relationship between tourism and air transport. In examining this relationship the paper looks at whether the deregulation of air transport has influenced the tourist destination countries in South Europe and to what extent and examines the impacts of deregulation on capacity and fares. The study also attempts to determine whether deregulation has has caused growth in the market and attempts to determine the integral relationship between the transport and the overall tourist experience. Finally, this paper studies the impacts of the tourism transport at the destination areas. Included with the paper is an extensive list of tables and figures.
Background
Statement of the Problem
Purpose of the Study
Importance of the Study
Scope of the Study
Objectives of the Study
Limitations of the Study
Rationale for the Study
Overview of the Study
The Parallel Growth of Air Transport and Tourism Structural differences
The Impact on Tourism Effect of Split Charter/Scheduled Flights
Cyprus
UK
Turkey
Malta
Spain
Greece
Methodology
Research Design and Approach
Population and Sample
Collection and Tabulation of Data
Data Analysis Procedure
Reliability and Validity of the Data
Analysis of the Data
Summary, Recommendations and Conclusion
From the Paper "The current study uses both quantitative and qualitative methodological processes to analyze the issue and works to determine what deregulation of the air transport industry has done to the tourism industry. This is very important to those that work for air transport companies, and equally important to those that work in tourism. The conclusions that are found here will provide answers to potential problems that have been seen throughout the tourism industry for some time with a focus on the five specific countries that have been selected by the researcher for this particular purpose."
Abstract This study provides an up-to-date assessment of Las Cruces, New Mexico. The paper discusses how city leaders can better market the resources they have available to the rest of the country and the world, to promote travel and tourism in the city and region. The paper provides a marketing analysis, together with a discussion of general trends that may affect the city in the future. Finally, the paper proposes an evaluation method for the initiative, followed by recommendations for city leaders in Las Cruces and other similarly situated municipalities.
Outline:
Key Marketing Decision Areas for Las Cruces
Products and Services
Promotion
Price
Distribution
Revised Arrival Forecasts
Lodging
Food and Beverage
Analysis of the Current Competitive Environment
Identification and Validity of Key Market Segments and Target Market Groups
Viability of the Proposed Marketing Objectives
Detailed Analysis of the Marketing Mix Strategy
Evaluation of the Systems of Control and Monitoring Used in Measuring the Success of the Plan
Recommendations
Relevant PEST Factors
New Market Segments and Target Markets' New Objectives
Revised Marketing Mix and Monitoring Processes
From the Paper "Today, Las Cruces, New Mexico is a vibrant community that has been voted America's best place to retire. The city has been fortunate enough to have withstood the downturn in travel and tourism that wracked the industry following the terrorist attacks of September 11, 2001, and has emerged as a growing city that has much to offer its current and potential citizens. It has not always been this way, though. Old accounts tell how a Spanish military party was ambushed by Apaches at the spot where Las Cruces stands today; 14 Spanish soldiers were killed, and their bodies were buried where they fell, marked by crude wooden crosses, thus the name Las Cruces (Spanish: "The Crosses") (Las Cruces, 2004). According to the Las Cruces, New Mexico Convention & Visitors Bureau 2003-4 Marketing Plan, the mission of the Las Cruces Convention & Visitors Bureau (CVB) is to: attract meetings, leisure and business travelers to Las Cruces in the most economic and efficient manner possible in order to stimulate the local economy."
Abstract This paper discusses U.K. tourism in general, and travel agents in particular. It specifically focuses on the differences between traditional travel agents, on the one hand, and e-tourism, on the other hand. The paper also presents future trends in the field, together with recommendations designed for improving travel agents' activity.
Table of Contents:
Abstract
Introduction
The Importance of the Research
Research Problem Definition
Research Scope
Establishing the Objectives and Hypotheses of the Research
Pre-estimating the Value of the Information Gathered from the Research
Selecting Information Sources
Selecting the Information Collection Method
Research Methods for Each Objective
UK Travel Industry Analysis
U.K. Tourism General Situation
Travel Statistics
U.K. Travel Industry Structure
Travel Agency Organization
E-Tourism Intermediation and Re-intermediation in the Travel Industry
Literature Review
The Intermediation, Disintermediation and Re-intermediation Theory
Identifying the differences between high street
Advantages and Disadvantages of Both Types of Companies
Establishing the profitability of both types of companies
Determining the future of the two businesses
Determining the power of e-business
Traditional Travel Agents SWOT Analysis
Online Travel Agents SWOT Analysis
Primary Research
Questionnaire Discussion
Conclusions and Recommendations
From the Paper "There are several organizations, both private and governmental, that periodically conducts studies on the travel industry. Private research organizations conduct thorough studies that offer thorough information on this market. Governmental sources can also be accessed for data on the subject, but less thorough. The government did not pay sufficient attention to travel market research, which leads to the lack of significant official data. However, the government is committed to changing this situation, as research project proposals have been discussed."
Abstract In this article, the writer focuses on the effect the gay and lesbian population has had on hotel management and marketing. By reviewing and analyzing various articles and reports on this topic, the writer demonstrates why the gay and lesbian population is a heavily marketed group within the travel industry. Likewise, the writer reviews why a hotel manager should market to the gay and lesbian traveling population. Finally, the paper also touches briefly on how effective marketing to this population can occur.
Outline:
Introduction
What Gay and Lesbian Travelers Want in a Hotel
Why Market to Gay and Lesbian Travelers?
How to Market to the Gay and Lesbian Population
What Others are Doing
From the Paper "One of the most significant developments in the travel industry, particularly as it applies to hotel management and marketing, is the recent trend aimed at attracting gay and lesbian clients. This trend developed as marketing research showed that gay and lesbian people are more likely to travel, and have more disposable income to spend when traveling, than the general population does. Thus, this group of individuals, who for decades was regarded as a niche travel population that only gay or lesbian-only travel marketing niche catered to, is now a mainstream market within the travel industry as a whole."
Abstract The following essay looks at the methodology, literature and analysis of the trends within the tourism industry and how the digital age and Internet marketing has changed this industry dramatically.
Table of contents
Introduction
Trends within the Tourism Industry
Methodology
Results and Analysis
Future challenges for the Tourism and Travel industry in the Digital Age
From the Paper The growth of the WWW on the Internet has created many opportunities as well as challenges for commercial businesses and industries. One of the challenges for a small- or medium-sized business is how to be found by the potential customer. This is underlined in a recent article about international marketing in Sloan Management Review (Quelch and Klein, 1996). The authors state that "the potential for 'information overload' is enormous" (p. 66). Even though the lack of rules on the net is critical to electronic commerce (Spar and Bussgang, 1996), this is not so critical for Internet as an information source.
Abstract This paper is an analysis of several different types of technology , and the effect that each of them has on on different part of the tourism industry. Some of the issues discussed are, the used of the internet, digital video and laser video.
From the paper:
"The IMAX films that are promoting Pittsburgh right now are also very interesting because it puts the viewer in perspective of the destination. It is a virtual reality of the destination. People will not always be sold just by word of mouth, but if they could actually see the destination and, in a way experience part of it at home, then they will be more likely to want to travel to that particular destination. Another one of my articles talks about the internet and how important it is to have good marketing skills in order to sell your business or destination. People are on the internet more now than ever and are constantly thirsting for more information."
