An analysis of the tourism environment and hospitality marketing industry as a strong factor in globalization.
Research Paper # 75248 |
2,505 words (
approx. 10 pages ) |
5 sources |
MLA | 2006
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$ 45.95
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Abstract
Tourism is one of the world's largest and fastest growing industries. The paper discusses how the World Tourism Organization (WTO) views tourism and its defining feature. It also mentions the poverty and tourism. The importance that the role of marketing plays in tourism is also examined; hospitality and marketing depend on one another. The role of transportation is also analyzed. The paper concludes that the tourism environment and hospitality marketing industry will always remain a strong factor in globalization, even in light of disasters that can negatively influence vacation and travel.
From the Paper
"In recent years, the comprehensive atmosphere of tourism has undergone extensive changes worldwide in comparison to tourism during decades of the past. The traditional face of tourism has been exposed to numerous acts of terrorism, and even more recently, historical natural disasters. Although these recent tragedies have significantly altered tourism, the tourism and hospitality sector nevertheless remain as one of the largest components of the global economy. Even in recent years, the growth rate of tourism supersedes that of most other goods and services. As a result of this rapid growth, the profile of tourists has changed as consumers apparently have become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption (Baum & Moudambi, 1999). The globalization of communications transport and technology has also created a new environment for tourism's economic and social planning. This has led to new tourism policy formulations and recommendations both by and for tourism professionals. This paper will discuss a comprehensive understanding of such elements of tourism as outlined above."
Tags:united nations research implements, controls evaluates marketing strategy factors environment factors supply and demand economic social planning
An overview of present and future trends in global travel and tourism.
Term Paper # 148181 |
799 words (
approx. 3.2 pages ) |
10 sources |
APA | 2011
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$ 17.95
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Abstract
This paper examines several articles on the factors that will challenge the travel and tourism industry in the future. The paper shows how travel and tourism in some areas of the world is facing great challenges, specifically due to global climate change and the present world economic outlook. The paper, however, concludes that establishments who make the right decisions in their marketing mix are likely to realize a growth in the future due to travelers looking for ways to cut costs. The paper also notes that eco-tourism is likely to experience a boom in the years to come.
Outline:
Introduction
Summary of Articles
Discussion
Conclusion
From the Paper
"Tourism is reported to be growing worldwide after several years of slowed growth which is believed to be attributed to the incident of September 11, 2001. Eco-Tourism is one sector experiencing rapid growth because today's tourists desire the 'experience' of travel and do not mind paying more for this. Travelers today are looking for "authenticity, inspiration and rejuvenation" according to the Tourism Alliance (2009). One report states that the United National "is being urged to introduce an international registration system to power Fairtrade Tourism to new levels in sub-Saharan Africa." (Tourism Directory, 2009) This type of system would ensure that fair-trade claims are true when these types of claims are made. All areas of the world are not reporting positive trends in travel and tourism and one such location is the Caribbean due to a downturn in economics."
Tags:eco-tourism, hospitality, economics, climate, change
An introduction and summary of hospitality management.
Research Paper # 27271 |
13,100 words (
approx. 52.4 pages ) |
0 sources |
MLA | 2002
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$ 149.95
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Abstract
This paper examines the hospitality industry, one of the largest industries in both global and national contexts. It looks at how the industry is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It show how this complex industry accounts for more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success.
Outline
Introduction
Defining Hospitality
Importance of Industry
Structure of Text
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations
Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Strategic Management
Industry Relationships
External Environment
Importance of Change
Planning
Finance Management
Revenue Control
Yield Management
Cost Control
Financial Statement Analysis
Balance Sheet
Income Statement
Cash Flow Statement
Legal Issues
Contract Law
Liability Exposure
Diversity Issues
Discrimination Law
Employment Law
Information Management
Computer Systems
Data Management
Data Analysis and Application
Operational Technology
Check-In and Check-Out
Security Technology
Guest-Oriented Technology
Guest Room
Technology
Special Facilities
Operations Management
Security and Loss Prevention
Sanitation Issues
Maintenance Management
Energy Management
Organizational Management
Organizational Structure
Organizational Behavior
Organizational Communication
Organization of Work
Human Resource Management
Functions
Recruitment and Retention
Compensation Management
Marketing Management
Planning
Strategy Development
Promotion
Sales Management
Developing Customer Value
Lodging Management
Food and Beverage Management
Casino Management
Event Management
Conventions
Conferences
Resort Management
Professional Standards
Codes of Conduct
Best Practices
Benchmarking
From the Paper
"In 1988, tourism once again began a rise. This time, however, the crisis in the Middle East that eventually erupted into the Gulf War brought tourism to a screeching halt. When the Gulf War ended, tourism was once again expected to begin a growth phase. By that time, however, the United States had entered into another economic recession, and economic activity in most of the other industrial nations had begun to slow. At that time, recovery in the travel industry was not expected to occur until the mid-1990s."
Tags:commercial, food, service, casinos, travel, agency, parks, clubs, tourism
A thorough tourism report as presented by findings of the Hilton International Hotel Group.
Analytical Essay # 59831 |
2,141 words (
approx. 8.6 pages ) |
7 sources |
MLA | 2005
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$ 40.95
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Abstract
This report presents an overview of Hilton International (HI), an operating division of the parent company Hilton Group. The report presents HI within the global hotel industry and explores many facets of the business within this global context. It explains that the overall nature of the hotel industry is volatile and heavily influenced by several forces.
Outline
Summary
Introduction
Background
Legal and Financial
Size and Structure
Products and Services
Customers and Market
Employment
Policy Statements
Conclusion
Appendix 1 - HI Hotel Summary
Appendix 2 - US Tourism Industry Summary
Bibliography
From the Paper
"Hilton International (HI) is a global leader in the hotel segment of the tourism industry, with 98% brand recognition. HI has worldwide rights to the Hilton brand, excluding the United States. HI was spun off from Hilton Hotels Corporation in 1964 as a separate entity, and was acquired by the Hilton Group plc in 1987. HI currently operates over 500 hotels (almost 400 under the Hilton brand) in nearly 80 countries around the world, and is currently in expansion mode including through the use of lease arrangements and management contracts. HI is one of three divisions of the parent company Hilton Group plc, and contributes approximately 40% of overall profits to the parent company. HI caters to a four- and five-star hotel clientele. HI has struggled over the past year to minimize losses due to a difficult time within the overall tourism industry. However by repositioning its marketing strategy to target local markets instead of global audiences, losses have been slowed to 30% over the previous year's earnings. HI employs a variety of programs to support its 65,000-strong workforce to pursue service excellence including its Esprit rewards program. HI demonstrates social corporate responsibility through programs such as its Hilton in the Community program that currently supports six primary charities that relate to the tourism industry."
Tags:hospitality, industry, global, travel
An analysis of the growing hotel and hospitality market in the United Arab Emirates (UAE).
Research Paper # 109964 |
4,744 words (
approx. 19 pages ) |
6 sources |
APA | 2008
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$ 73.95
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Abstract
The paper reveals that all signs point to the United Arab Emirates (UAE) as one of the major tourist destinations in the years to come. The paper identifies the characteristics of the market and what can be reasonably expected from a venture capital investment in the hotel and hospitality industry in the UAE today. The paper then provides an overview of the international hotel and hospitality industry and the travel and tourism industry that accounts for the lion's share of its revenues and assesses initiatives underway in the region that are reflective of current trends in the region. The paper includes a color map of the United Arab Emirates as an appendix to the paper.
Outline:
Introduction
Review and Discussion
Conclusion
From the Paper
"Some of the fastest growing travel and tourism destinations that have emerged in recent years are the Middle East in general and Abu Dhabi, capital of the United Arab Emirates, in particular. Despite the potential of external threats in the region, the hotel and hospitality industry has enjoyed a booming business as hoteliers, restaurateurs and others seek to capitalize on this growing industry in an increasingly affluent region of the world. While there are a number of constraints to doing business in the United Arab Emirates, all signs point to continued growth and many international chains have already heavily invested in Abu Dhabi in an attempt to gain market share while the getting is good."
Tags:capital, investment, accommodation, airlines, tourists, oil, revenues
A look at the marketing issues relevant to a hospital.
Term Paper # 147240 |
1,026 words (
approx. 4.1 pages ) |
5 sources |
APA | 2011
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$ 21.95
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Abstract
The paper discusses the role of the 'the 4 Ps'; price, product, place and promotion, in the continued success of hospitals. The paper explains that hospitals must set their price for tests and procedures at a level that the customers are willing to pay, must provide a quality product that the customers want, must offer these products at a place that is convenient for the customer, and must promote their products so that customers know that these products exist. The paper concludes that in order for any hospital to be successful today, it must pay close attention to really caring about its customers, not just caring for them.
From the Paper
"There are many reasons that hospitals should learn as much as possible about their customers, but the most important reason is that the customers generally dictate what the business will do and how well it will perform. In other words, customers will not buy something, either good or service, from a business if it is not what the customer wants or if the price is unacceptable (Bitran & Hoech, 1990). This might seem untrue with hospitals because people need medical care, but a lot of people who end up in hospitals do so for elective procedures and tests that they could have done elsewhere. When a business (including a hospital) works with its customers, everyone benefits (Nickels, McHugh, & McHugh, 2005)."
Tags:price, product, place, promotion
An examination of travel agent activity in the UK and future trends in the field.
Research Paper # 114699 |
9,823 words (
approx. 39.3 pages ) |
28 sources |
APA | 2009
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$ 119.95
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Abstract
This paper discusses U.K. tourism in general, and travel agents in particular. It specifically focuses on the differences between traditional travel agents, on the one hand, and e-tourism, on the other hand. The paper also presents future trends in the field, together with recommendations designed for improving travel agents' activity.
Table of Contents:
Abstract
Introduction
The Importance of the Research
Research Problem Definition
Research Scope
Establishing the Objectives and Hypotheses of the Research
Pre-estimating the Value of the Information Gathered from the Research
Selecting Information Sources
Selecting the Information Collection Method
Research Methods for Each Objective
UK Travel Industry Analysis
U.K. Tourism General Situation
Travel Statistics
U.K. Travel Industry Structure
Travel Agency Organization
E-Tourism
Intermediation and Re-intermediation in the Travel Industry
Literature Review
The Intermediation, Disintermediation and Re-intermediation Theory
Identifying the differences between high street
Advantages and Disadvantages of Both Types of Companies
Establishing the profitability of both types of companies
Determining the future of the two businesses
Determining the power of e-business
Traditional Travel Agents SWOT Analysis
Online Travel Agents SWOT Analysis
Primary Research
Questionnaire Discussion
Conclusions and Recommendations
From the Paper
"There are several organizations, both private and governmental, that periodically conducts studies on the travel industry. Private research organizations conduct thorough studies that offer thorough information on this market. Governmental sources can also be accessed for data on the subject, but less thorough. The government did not pay sufficient attention to travel market research, which leads to the lack of significant official data. However, the government is committed to changing this situation, as research project proposals have been discussed."
Tags:e-tourism, holiday, profits, customer
A look at how online registration and payment systems have impacted the travel industry.
Term Paper # 131927 |
1,000 words (
approx. 4 pages ) |
5 sources |
MLA |
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$ 21.95
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Abstract
This paper gives an in-depth analysis of how the use of online registration and payment systems have transformed and revitalized the hospitality and travel industries in recent years. According to the paper, such systems can speed up the process, bring in revenue more quickly to the hotel or other facility, reduce error, and empower the client so that he or she can have and exercise more choice in planning an itinerary.
From the Paper
"The use of online registration and payment systems has transformed and revitalized the hospitality and travel industries in recent years. Such systems can speed up the process, bring in revenue more quickly to the hotel or other facility, reduce error, and empower the client so that he or she can have and exercise more choice in planning an itinerary. Online payments for hotel bookings is standard procedure today, but it also involves some dangers. Even as such payments increase, fraud has also increased. This means that hotels and similar facilities need to address security issues and protect customers to keep customers. One of the approaches now in use is the smart card..."
Tags:hospitality, online, payments
This paper discusses the use of statistics in the Canadian and American hospitality industry.
Essay # 65061 |
1,360 words (
approx. 5.4 pages ) |
4 sources |
MLA | 2005
|
$ 27.95
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Abstract
This paper explains that, although the gathering, collating, reviewing and study of statistics, usually freely available from governmental agencies, are vital to any industry; Canada comes up woefully short of information applicable to the hospitality industry in comparison with the quality of the information available from United States agencies. The author points out that the information or data presented by the Canadian Tourism Commission, the Canadian Tourism Research Institute and the Ontario Ministry of Agriculture, Food and Rural Affairs Division is highly suspect, is totally incomplete and generally pertains to tourism within Canada thus giving little recognition to international travel, tourism and hospitality industries. The paper demonstrates the use of U.S. government highway development information by the hospitality industry to expand hotels and other leisure attractions in Nashville and Memphis as an example of the use of statistics to create high-yield investments.
Table of Contents
Thesis Statement
The Canadian Viewpoint
The American Resources
A Widely Used Planning Strategy Seldom Mentioned
The Overall Benefits to Tennessee from Hospitality Statistics
From the Paper
"In the Knoxville area, Interstate 75 - a north to south major artery - and Interstate 40 - a coast to coast east to west artery - intersect are right now in the midst of a half-billion dollar downtown re-development program to enhance their economy. As with most cities of its size in the south and elsewhere, the downtown section was in fast rate of decline because of urban sprawl. By the use of strategic data from TDOT, the city fathers decided that they could bring the downtown area back to life and add tremendously to the tax-base by means of the re-development plan. It was found that travelers from east to west that normally drive through can be attracted to spend the night in the "new downtown," by redeveloping the waterfront and making it an attractive tourist destination. The anchor businesses, of course, are reasonably priced, yet luxurious hotel/motel type accommodations."
Tags:re-development, governmental, incomplete, highways, investments
An analysis of the history and growth of the hospitality and tourism industry in Vancouver.
Research Paper # 94826 |
17,447 words (
approx. 69.8 pages ) |
5 sources |
MLA | 2007
|
$ 188.95
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Abstract
This paper presents the factors affecting consumers' intent to repurchase the Vancouver area's travel and hospitality offerings. The paper describes the history and growth of the tourism and hospitality industry of the City of Vancouver and why it has been so successful. It then describes the amenities and services available and discusses what it needs in order to continue growing in the future.
Table of Contents:
Introduction
Part I.
The Background To Tourism
Part II.
Amenities And Services
Methods
Introduction To Methodology
Research Question
Objectives
Definition Of Terms
Survey Instruments
Survey Population
Results
Discussion
Conclusion
From the Paper
"Success in the hospitality industry increasingly demands an understanding of many other aspects of popular culture and trends. The term "lifestyle hotel" that has now been adopted by a certain kind of brand name accommodation says it all. Meant as a take off on the "boutique hotel" it carries even further the idea that hospitality is about how people live, and what they want out of life. The personal touches of the lifestyle and boutique hotels, lodges, resorts, and other accommodations speak to the almost hyper-individuality of today's traveler - whether businessperson or tourist. This hyper-individualism is a feature of much of contemporary culture. The hospitality industry must permit itself to be directed by the same powerful forces that have shaped - and dramatically transformed - modern society. The old communal world that existed prior to the social and cultural revolutions of the 1960s has produced a new ethos, one that seemingly shares little with the community-based standards of an earlier day."
Tags:boutique, lifestyle, individualism, holiday