Abstract
This report presents an overview of Hilton International (HI), an operating division of the parent company Hilton Group. The report presents HI within the global hotel industry and explores many facets of the business within this global context. It explains that the overall nature of the hotel industry is volatile and heavily influenced by several forces.

Outline
Summary
Introduction
Background
Legal and Financial
Size and Structure
Products and Services
Customers and Market
Employment
Policy Statements
Conclusion
Appendix 1 - HI Hotel Summary
Appendix 2 - US Tourism Industry Summary
Bibliography

From the Paper
"Hilton International (HI) is a global leader in the hotel segment of the tourism industry, with 98% brand recognition. HI has worldwide rights to the Hilton brand, excluding the United States. HI was spun off from Hilton Hotels Corporation in 1964 as a separate entity, and was acquired by the Hilton Group plc in 1987. HI currently operates over 500 hotels (almost 400 under the Hilton brand) in nearly 80 countries around the world, and is currently in expansion mode including through the use of lease arrangements and management contracts. HI is one of three divisions of the parent company Hilton Group plc, and contributes approximately 40% of overall profits to the parent company. HI caters to a four- and five-star hotel clientele. HI has struggled over the past year to minimize losses due to a difficult time within the overall tourism industry. However by repositioning its marketing strategy to target local markets instead of global audiences, losses have been slowed to 30% over the previous year's earnings. HI employs a variety of programs to support its 65,000-strong workforce to pursue service excellence including its Esprit rewards program. HI demonstrates social corporate responsibility through programs such as its Hilton in the Community program that currently supports six primary charities that relate to the tourism industry."

Tags:hospitality, industry, global, travel

Abstract
This case examines Hilton Hotels and its marketing strategies. In particular, the example of how Hilton Hotels approached the Saudi Arabian market is utilized as an effective illustration of market segmentation for certain markets. The paper discusses how Saudi Arabia is not the typical travel and tourism market and thus it required an alternative approach by the firm's executive leadership in order to sustain its brand in the market.

From the Paper
"This case examines Hilton Hotels and its marketing strategies. In particular, the example of how Hilton Hotels approached the Saudi Arabian market is utilized as an effective illustration of market segmentation for certain markets. Saudi Arabia is not the typical travel and tourism market and thus it required an alternative approach by the firm's executive leadership in order to sustain its brand in the market."

Tags:hilton, hotels, saudi arabia

Abstract
This paper explores all known factors that could contribute to the success or failure of a joint venture between Hilton Hotels Corporation and Disney in Hong Kong. It analyzes the various variables outlined below with the specific purpose of assessing the market entry potential.

Outline
Introduction
Tourist Industry
Hotel Industry Analysis
Disneyland Operations
Government Stability
Adequacy of Legal System/Regulation
Labor Force
Infrastructure
Construction Costs and Issues
Marketing Considerations
Analysis
Recommendations

From the Paper
"Hong Kong has a free market economy highly dependent on tourism as one of its top industries. Per capita Gross Domestic Product (GDP) compares with the level in the four big economies of Western Europe. GDP growth averaged a strong five percent in 1989-1997, but Hong Kong has suffered two recessions in the past five years because of the Asian financial crisis in 1998 and the global downturn of 2001-2002. However, tourism is one of the few sectors that have registered growth during Hong Kong's present economic downturn because entertainment there has been more resistant to recession than has other industries."

Tags:tourism, hotel, industry, asian, market

Abstract
This paper provides a case study on the Hilton Hotel. The main focus is on their ability to recruit customers and create customer loyalty. Using a compare and contrast formula, the writer provides research, data, and reports to show how they succeed and fail when retaining customers. This research and data is provided partly through charts and graphs in the appendix. Much of this retaining of customers, the paper says, is from its unique and distinct avenue of branding.

Outline:
Introduction
Hilton's Core Strength in Analytics
Hilton Leadership Strategies and Becoming a Trusted Advisor
Managing Expectations and Exceeding Them: The Mission of Hilton Management
Recommendations

From the Paper
"At the center of Hilton's ability to respond quickly to unmet market needs is their ability to gather, analyze and then put into context customer satisfaction, competitive pricing, price and revenue management, and local market data into differentiated service strategies. The high levels of customer loyalty even in the midst of one of the most severe economic recessions globally in decades makes this strength of the company all the more visible (Barsky, 2008). Hilton's strategy for battling back against the global economic recession is to not put their pricing into freefall, but to overcompensate with exceptional service across all brands of hotels and extended stay locations they operate globally. During the summer of 2009 when many of the properties who during other times of the year get the majority of guests from business travel are seeing an influx of guests who are traveling on leisure. This segment requires an entirely different mindset in terms of service, as their SERVQUAL surveys (Parasuraman, Zeithaml, Berry, 1988) have shown. The leisure traveler who chooses a Hilton hotel has higher expectations than the traditional business traveler as they are traveling with their families. To respond to this influx of leisure travel guests, Hilton has created a program for guests to send in notes when they receive exceptional service from staff. This program has been very effective in transforming the mindset of service staffs in hotels that during other months of the year get business travelers to be more attuned to the unique needs of families traveling together. This entire strategy was based on insights gained by analyzing SERVQUAL data comparing business versus leisure travelers, financial implications of family-based loyalty, and the need to re-orient service staffs from concentrating on efficiency and speed which is much valued by the business traveler to empathy and relationships, which are more valued by the leisure traveler, the majority of which staying at Hiltons are from families."

Tags:business, hilton, hotel, leadership, management

Abstract
The paper discusses how tourism is emerging as a leading global economic driver for the 21st century. The paper explains that this emergence of tourism is largely because of the increasing availability and affordability of international travel as well as the quest by national governments, especially on the African continent, to find sustainable forms of economic drivers that do not deplete natural resources or inflict even greater costs in terms of environmental damage.

Tags:hotel, tourism, ghana

Abstract
This paper discusses the impact that cultural events have on tourism. Specific areas described are Southeast Asia and Middle Eastern nations. It looks at how the local culture impacts tourism and is also impacted by tourism.

From the Paper
"Our own cultural heritage is deeply engrained into our psychic beliefs in such a way that we may never fully understand the deep effects that it plays on our everyday lives. This cultural identity is often tested when one ventures outside of this comfort area. This often occurs when an individual travels outside their local area or country. Cultural shock is often the result of this rapid, unknown change."

Tags:beliefs, business, commerce, cultures, international, shock, shopping, trade

Abstract
This paper is a case study of tourism in Guatemala. It begins with a brief overview of the history of tourism and examines the current status of the country's geography, economy, and infrastructure as it impacts tourism in the 21st century. This is followed by an analysis of planning, development, and management of tourism in Guatemala under the auspices of the Instituto Guatemalteco de Tourismo (INGUAT), Guatemala's official tourism agency, with special reference to the policy of community-based tourism. The paper concludes with an emphasis on the need for collaboration among all the key stakeholders, the building of partnerships, and the need for the empowerment of the local Mayan communities.

Outline:
Introduction
Overview of the Country
Planning, development, and management of tourism in Guatemala
Stakeholder involvement
Conclusion

From the Paper
"Community-based tourism projects in Guatemala are generally sponsored, designed, and managed by NGOs. Ideally, the NGO should train members of the local community to take charge of the project and then pass control of it over to them when they are ready to run the project on their own. However, in most cases in Guatemala, the NGOs do not hand control over to the communities, but maintain a tight hold on the projects for as long as possible, arguing that if they give up control too quickly the project is likely to fail. The NGO employees tend to live at some distance from the projects that they are working on and they are predominantly ladinos, that is, Guatemalans of mixed Spanish and indigenous descent. They also tend to be better educated than the members of the local community, and are thus not seen as part of the local community that they serve (Miller, 2008). Under this sort of NGO control, community-based projects may get little cooperation from local residents. As Reid (2003) notes, "Communities will contribute and take charge of their development if it is clear that the ownership of the eventual tourism project will remain in their hands, and that they will benefit from it" (p. 135)."

Tags:Guatemala, tourism, community-based projects, INGUAT, NGO, ecotourism

Abstract
The paper is a review of an article entitled "Cultural tourism, the State, and the Day of the Dead", which the writer find particularly relevant to him because of his plans to observe Day of the Dead celebrations during an upcoming visit to Mexico. The paper then relates the emotions of the writer prior to an intended visit to Mexico during the "Day of the Dead " celebrations, noting that there is a conflict between the authorities who welcome tourism on this holiday and the civilians who see tourism as intrusion into a sacred historical ritual and oppose it being promoted as a tourist attraction. The paper also explains that the community is divided on the subject, as many recognize the economic importance of tourism.

From the Paper
"These dynamics are evident in Mexico, particularly concerning how to mediate the conflict between the state and local residents over the tourist attraction that Day of the Dead festivities have become because of globalization. Cano and Mysyk have studied the problems which have arisen in the village of Huaquechula since 1988, when the one road leading into the village was paved for the benefit of tourists and the village became a part of the tourism circuit. In the process of studying the impact of these developments, Mysyk surveyed the villagers regarding their appreciation of the presence of tourists, their behavior, their feelings about tourists photographing or videotaping altars, and related issues."

Tags:tourism, industry, day, of, the, dead, Mexico

Abstract
The paper looks at the article "Cultural tourism, the State, and the Day of the Dead", where Lucero Morales Cano and Avis Mysyk examine how various Mexican government officials mediated between local identity and cultural tourism as they sought to promote the traditional Mexican holiday known as the Day of the Dead. The paper discusses how the authors clarify that mediation was necessary because of conflicting state and local values, for the state's efforts to promote cultural tourism in order to boost economic development are sometimes opposed by local community groups who consider cultural tourism programs to be intrusive and disruptive.

From the Paper
"In their Annals of tourism research article entitled, "Cultural tourism, the State, and the Day of the Dead", Lucero Morales Cano and Avis Mysyk examine how various Mexican government officials mediated between local identity and cultural tourism as they sought to promote the traditional Mexican holiday known as the Day of the Dead. The authors clarify that mediation was necessary because of conflicting state and local values, for the state's efforts to promote cultural tourism in order to boost economic..."

Tags:tourism, industry, issues

Abstract
A comprehensive discussion of tourism in Spain that covers different aspects of tourism and its impact on the country. The writer includes a description of the destination and a brief history; tourism resources and products; economic, social, and competitive factors affecting tourist flows; sustainability issues; and assessment of current marketing strategy.

From the Paper
"Spain continues to hold the second position in the world for both the number of tourists received after France and by total sales after the U S. Historically the tourism boom of the ..."

Tags:Seville, Canary Islands, Balearic Islands, Barcelona, eco-tourism, art, travel