Abstract
This paper explores the extraordinary talent and popularity of golfer Tiger Woods. The paper provides a biography of Woods and his father's guidance throughout his entire life. It discusses other great African-American sports stars who broke ground with the "country club" sports, like tennis player Arthur Ash. The paper describes how great talent can break cultural boundaries like no other political vehicle.

From the Paper
"Golf has long been a maligned sport in American popular culture, most famously by Mark Twain as a nice long walk spoiled by a small white ball. Although it is a popular game in terms of people who participate in it, it is hardly what one might call a "cool" game like basketball. Basketball is a sport whose cache and celebrities may be considered to have kept the brand of Nike alive and well for decades.
Nor is golf a venerated game like baseball (as witnessed in the success of such spiritually conscientious films as "Field of Dreams" and "The Natural," in contrast to "Caddyshack.") Golf is not a culturally significant sport as football has been in the American psyche, with the focus the Super Bowl has had as a national event and pastime. Golf has not been the center of controversy for the violence or the practices of golfers in the national media. Golf has long been thought of as the game of the "leisure village" set, or overfed and overpaid white, male executives. On a symbolic level, nothing could be less cool or more reactionary than golf, so the thinking went.
That is, until Tiger Woods came upon the scene. Tiger Woods has given the game of gold a "coolness" that was lacking. "Until the last few years with Tiger Woods on the PGA Tour spiking ratings, the ratings haven't been relevant to golf," commissioner Tim Finchem said last week in defending declining ratings on the Senior Tour. Now, Woods often helps golf draw a larger TV audience than the NBA. (Ferguson MSNBC.Com) "

Tags:golf, tiger, woods, pga, tv, ratings, sports, country, club, game, leisure, popular, culture, arthur, ash, black, athlete

Abstract
Discusses PGA of America, owner of the PGA Tour. Effect of Tiger Woods' participation in the tour on PGA financial operations, position and growth. Public appeal of the PGA Tour. Impact on the m arketplace. Conflict between Woods and PGA over marketing rights. Cites revenues since Woods joined tour & his popularity. 1 Chart.

From the Paper
"The Economic Impact of Tiger Woods on the PGA Tour
Introduction
This research assesses the economic impact of Tiger Woods on the PGA Tour. The PGA Tour is a separate entity from the PGA (Professional Golfers Association). The PGA Tour is the public operational name of PGA of America.


Measuring the Economic Impact of Tiger Woods Participation in the PGA Tour on the PGA Tour s Financial Operations PGA of America, operator of PGA Tour, was founded in 1968, when professional golfers separated from the PGA, which is dominated by golf professionals. Members of the PGA Tour are golfers who play in the tournaments. The formation of the PGA Tour occurred when the PGA Tournament Division broke away from the PGA ( PGA, PGA Tour Not the Same, 2001)."

Abstract
This paper defines racial minorities, examines the role of race in sports, and discusses racial minorities in golf. In the process the author analyzes various monumental events in golf throughout the last century and concludes with observations about Tiger Woods and his affect on golf.

Abstract
The following paper examines how a number of black Americans lived through tumultuous times and faced brutal racism, however despite the hardships they all went through they are success stories. The writer focuses on their history, how some came out of impoverished backgrounds and others from modest income families. This paper briefly looks at the successes and failures of Kareem Abdul-Jabbar, Oprah Winfrey, Tiger Woods , Bill Cosby, Sarah King and Michael Jordan, their inner strength of spirit, and the way in which over the years they have transformed themselves as they worked towards making their dreams a reality.

From the Paper
"Of course, there was the memory of Martin Luther King. The flamboyant Jesse Jackson was often on news programs. Oprah Winfrey was the one black person who not only gained entry into millions of living rooms but also was welcomed warmly. For years Black Americans gained recognition for their ability in baseball, basketball, football and tennis. But it was Oprah who changed the viewpoints of millions of Americans who identified with the compassionate woman. She not only became a household name, but a woman whom viewers held in high esteem regardless of their race. Her political agenda transcended party lines. She wanted to make a difference for black people, and to make this world a better place. She is respected for her ethical and moral approach to the issues of today. "Her style reached out and connected with what every woman was thinking because she asked the questions and said the things that they understood." (Mair 78) There weren't a lot of black people on Chicago television in 1985, but Oprah's show A.M. Chicago was a big hit."

Tags:prejudice, racism, spokespersons, white, Americans, recognition, politics, agenda, ethical, moral

Abstract
An evaluation of the opinions of multi racial Asians living in different countries and a review of the problems they face. Articles by two authors who have addressed the issue according to their own experiences as part of a multiracial community are discussed. These are Lonnae O'Neal Parker's:" White Girl" Cousin Kim Is Passing. But Cousin Lonnae Doesn't Want to Let Her Go" and Remy Gastambide's "Living in Shame". This paper also discusses issues relating to Tiger Woods' multiracial identity.

From the Paper
"While considering the experiences of Parker, who is a multiracial woman living in the United States; it has been observed that the major problem faced by the multiracial individuals is that of their identity. They are ever confused by the question as to which group they belong to? She shares her experience of how her mother was being questioned about her as to whose child was she and what difficulties she went through during her childhood. She shares the thoughts on how the multiracial families try to escape from their identity in order to get accepted by the society. In this regard, she shares her experience with her cousin who considers herself as a white person just because her skin gives an impression of a white women, eve though she is a multiracial individual like her."

Tags:Amerisians, racial, multi, identity, Parker, Gastambide, Tiger, Woods

Abstract
This paper explains that the movie "Crouching Tiger, Hidden Dragon" means hiding one's strength from others, a skill mastered by most of the major characters. The author points out that both warriors and bandits were tied to their lifestyles as the very essence of their existence. The paper relates that the movie showed what it was like to live in China in the Qing Dynasty conveying the rich culture and personal conflicts of people in that era.

From the Paper
"Jiao Long aspired to learn more than what her master could teach her and hid her skills from her master. Not the way a disciple should act. She reacted to the attack by the bandits by chasing the head bandit Dark Cloud. This is not the way a young noblewoman should act. She later became his lover. Another action unbecoming of a noblewoman. She disdained marriage to another aristocrat and left her groom hanging by taking off. She resisted authority till the end, ending her life by jumping from Wudan Mountain, because it seemed like she was forever searching for more. A conformist, Jiao Long is definitely not."

Tags:strength, noblewoman, culture, lifestyles, qing

Abstract
This paper explains that, before World War II, Black athletes were restricted from all professional competition because white athletes' fears of losing to Black athletes was masked by fabrications such as African-Americans were subhuman with their strength coming from their jungle ancestry rather than intelligent and hard work: This myth continues today. The author points out that Black athletes face enormous obstacles when opting for managing, coaching or executive positions in sports. The paper relates that, although some may claim that lower class African-Americans now are more interested in crime than athletics, the exceptional Black athletes, such as Tiger Woods and Vanessa Williams, are examples for young Black Americans that there can be much more in their futures than jail cells or graves.
Table of Contents
History
History Makers
Althea Gibson
Jackie Robinson
Jesse Owens
Willie O'Ree
Prominent Contemporary Sports People
Media Portrayal
Current Perceptions and Issues

From the Paper
"Denise Meridith (2001) touches upon the same issue in her article featuring Venus Williams. Her behavior, appearance and style of play are seen as threatening by some. Assertiveness and confidence are viewed as "arrogance" in a black woman. And similarly reference is made to her physical strength rather than skill or intelligence resulting in her success. This is media-promoted as somehow not being "feminine" enough. Meridith makes a derogatory remark comparing the skeletal Ally MacBeal to the muscular Williams, saying that it is healthier to strive for muscles than for bones in one's appearance. However, the media promotes thin as beautiful. Also, the sexy Anna Kornikova is not as powerful or successful in her play as the Williams sisters, but the media focusses on her achievements, because she is the epitomy of feminine beauty."

Tags:woods, williams, media, prejudice, repressed-racism

Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Tags:sports marketing, sponsorship, company involvement, corporate sponsors, VIP, skybox, revenue increase, cost, team sponsorship, personal endorsement, tiger woods, their target market, benefits they receive

Abstract
This paper creates three essays on athletes by using three different rhetorical modes--description, compare-and-contrast and cause-and-effect. The author discusses the difference in style in the three essays.

From the Paper
"A few seasons back Tiger Woods seemed unbeatable. On the most superficial level, the reason that no one seemed to be able to touch him was that he was simply better than anyone else. He made hitting an eagle seem as natural as walking."

Tags:baiul, venus, serena, tiger woods

Abstract
This paper discusses the tremendous salaries that professional athletes receive and the implications of such high-salaried players for the economy and society. The paper suggests that, in terms of the economy, the high salaries that professional athletes receive may actually be a good sign, even though, from a moral perspective, it may be a bad sign for society.

From the Paper
"Marshall Burrow points out that Michael Jordan makes an amazing 33 million dollars a year, not to mention another 40 million a year in endorsements. Burrow has even gone as far as to break Jordan's salary down to the day. Michael Jordan makes $170,000 a day! Is anyone, much less an athlete, worth a $170,000 a day? Once again, Jordan's salary is not reflective of his value to society. The president of the United States makes a somewhat modest $250,000 a year, and this basketball player practically brings that home each day. We should keep in mind that while sports are a business, that's not what they were originally intended for, as Burrow points out that, "They are just games, and games are supposed to be something we do for fun!" "

Tags:ball, players, michael, jordan, sports, cost, baseball, endorsements, golf, tiger, woods