What is Advertising?
To advertise means to actively promote, call attention to, and communicate information, about a product, service, idea, need etc., of a company or individual. Advertisements typically are paid announcements made in various media and are persuasive by nature.
The Purpose of Advertising?
The main purpose of advertising is to get people to buy a particular product or service and to increase sales. However, advertising can also be used to get people to stop behaving certain ways, or start participating in certain activities, or to reassure people about a service or product. The goal of advertising, therefore, is actually to get people to act, think, or behave in a certain manner.
Modern advertising has changed and developed in many ways since its inception, but advertising itself has been around in one form or another for at least since early Egyptian society. Since that time, advertising has become increasingly sophisticated and effective.
Advertising is closely associated with marketing, but they are not the same thing. Marketing covers a wide range of activities designed to promote a company brand, product, or service, whereas advertising is one of the activities that fall under marketing.
Advertising agencies or advertising companies are often hired to help a company promotes its products and brand. Facebook advertising, Google advertising, and mobile advertising are some of the more popular advertising methods used, but there are plenty of other methods as well such as radio, television, direct mail, flyers etc. The key to finding the right type of advertising for a particular brand or product or company is to determine the audience, budget, and message of your advertisement.
Careers in Advertising
The advertising industry is vast and expansive with possible career paths in account management, print production, web design, online marketing, strategic planning, television and radio, copywriting, and more. People interested in pursuing a career in advertising usually study fields such as communication, marketing, English, or public relations.
Recently published Advertising essays
A discussion on the dangers of advertising targeted at children.# 153309 | 1,820 words | 6 sources | MLA | 2013 |$39.95 Add to cart
A look at the marketing strategy and budget of Anheuser-Busch.# 153224 | 912 words | 6 sources | APA | 2013 |$19.95 Add to cart
An argument that Aristotle's "golden mean" in advertising will promote a lack of cigarette smoking.# 152992 | 1,120 words | 5 sources | MLA | 2013 |$29.95 Add to cart
A discussion on the debate surrounding the Family Smoking Prevention and Tobacco Control Act.# 152962 | 940 words | 1 source | APA | 2013 |$19.95 Add to cart
An analysis of the marketing efforts of McDonald's with an emphasis on globalization and expansion into the Japanese market.# 152658 | 1,997 words | 10 sources | APA | 2012 |$39.95 Add to cart
An analysis of car advertisements for men and women respectively, to demonstrate how they promote sexual stereotyping.# 152541 | 1,061 words | 3 sources | MLA | 2013 |$29.95 Add to cart
A discussion on the impact of the product placement in the movie "What Women Want", directed by Nancy Meyers.# 152302 | 1,397 words | 0 sources | 2013 |$29.95 $9.95 Add to cart
An exploration of the impact of social marketing, based on the concepts of globalization and consumption.# 152281 | 1,948 words | 8 sources | APA | 2013 |$39.95 Add to cart
An overview of the state of the advertising industry in Colombia.# 151400 | 2,576 words | 16 sources | APA | 2012 |$59.95 Add to cart
A review of Snyder's position regarding taste and decency in the advertising industry.# 151350 | 2,115 words | 8 sources | APA | 2012 |$49.95 Add to cart