An analysis of strategic tourism management for small communities that rely on tourism to thrive.
Research Paper # 97756 |
3,229 words (
approx. 12.9 pages ) |
12 sources |
MLA | 2007
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$ 55.95
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Abstract
This paper examines how many communities have been able to improve their tourism levels effectively in recent years. It particularly focuses on the Northern Territory's (Australia) strategic plan for tourism 2003 to 2007 and how it has accomplished its goals. It analyzes their strategic plan according to the insights and trends identified in a critical review of the peer-reviewed and scholarly literature.
Table of Contents:
Introduction
Review and Analysis
Background and Overview
Strategic Tourism Management Considerations for the Northern Territory
Guidelines for Developing Effective Tourism Management Programs
Conclusion
From the Paper
"The research showed that the Northern Territory of Australia represents a challenge for policymakers seeking to introduce sustainable tourism development initiatives into a potentially fragile cultural environment. The NT Tourism Strategic Plan was shown to be a comprehensive and ambitious initiative designed to provide this region with a wide range of developmental programs that can serve to promote employment and living standards for the large percentage of indigenous people living there. The research also showed, though, that such development initiatives must be approached thoughtfully to avoid harming the very things about a particular region that make it attractive to niche travelers in the first place, and this is especially the case with the people of the Northern Territory today."
Tags:Northern, Territory, development, policy
This paper focuses on targeting the aging population demographic in the hotel industry as well as increasing nationalism and tourism.
Essay # 65937 |
2,735 words (
approx. 10.9 pages ) |
5 sources |
APA | 2006
|
$ 49.95
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Abstract
This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategic hotel management including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategic hotel management and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper
"For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
Tags:business, tourism, senior, aging, mature, travel, finance, nationalism, politics
An introduction and summary of hospitality management.
Research Paper # 27271 |
13,100 words (
approx. 52.4 pages ) |
0 sources |
MLA | 2002
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$ 149.95
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Abstract
This paper examines the hospitality industry, one of the largest industries in both global and national contexts. It looks at how the industry is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It show how this complex industry accounts for more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success.
Outline
Introduction
Defining Hospitality
Importance of Industry
Structure of Text
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations
Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Strategic Management
Industry Relationships
External Environment
Importance of Change
Planning
Finance Management
Revenue Control
Yield Management
Cost Control
Financial Statement Analysis
Balance Sheet
Income Statement
Cash Flow Statement
Legal Issues
Contract Law
Liability Exposure
Diversity Issues
Discrimination Law
Employment Law
Information Management
Computer Systems
Data Management
Data Analysis and Application
Operational Technology
Check-In and Check-Out
Security Technology
Guest-Oriented Technology
Guest Room
Technology
Special Facilities
Operations Management
Security and Loss Prevention
Sanitation Issues
Maintenance Management
Energy Management
Organizational Management
Organizational Structure
Organizational Behavior
Organizational Communication
Organization of Work
Human Resource Management
Functions
Recruitment and Retention
Compensation Management
Marketing Management
Planning
Strategy Development
Promotion
Sales Management
Developing Customer Value
Lodging Management
Food and Beverage Management
Casino Management
Event Management
Conventions
Conferences
Resort Management
Professional Standards
Codes of Conduct
Best Practices
Benchmarking
From the Paper
"In 1988, tourism once again began a rise. This time, however, the crisis in the Middle East that eventually erupted into the Gulf War brought tourism to a screeching halt. When the Gulf War ended, tourism was once again expected to begin a growth phase. By that time, however, the United States had entered into another economic recession, and economic activity in most of the other industrial nations had begun to slow. At that time, recovery in the travel industry was not expected to occur until the mid-1990s."
Tags:commercial, food, service, casinos, travel, agency, parks, clubs, tourism
Best Practices in the Tourism Industry
A discussion of best practices in the tourism industry focusing on the Cruise Line industry, specifically Carnival Cruises.
Essay # 17069 |
1,582 words (
approx. 6.3 pages ) |
15 sources |
MLA | 2000
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$ 31.95
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Abstract
This paper provides a a step by step account of how Carnival Cruise Lines has earned the dominant position they have today in the tourism industry through strategic alliances, marketing and how they have used technology to leverage their competitive advantage. It focuses on their efforts in four areas: being family orientated; being environmentally friendly; convenience and customer service; and their affiliations and strategic initiatives and shows how through these efforts customers stay loyal and come back in the future on one of their other cruises.
From the Paper
"Carnival Cruise management have a strong ability to recognize social trends such as the need for short 3-5 day vacations (mini-vacations) and have invested in travel and tourism related companies to help them offer the best vacation in that short time period. For example, Carnival purchased Cunard Line Limted And Airtows PLC to help compliment their cruises with land activities. This is given Carnival the ability to fully control and create packages for three different adventure categories that are truly unique to Carnival such as Dog Sledding in Alaska. Management has also been able to align itself with companies such as Universal Studio's."
Tags:business, carnival, competitive, management, marketing, organization, strategic
This paper argues that information technology as a corporate strategic tool is a must in the hospitality and tourism industry.
Analytical Essay # 136642 |
1,250 words (
approx. 5 pages ) |
0 sources |
MLA |
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$ 25.95
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Abstract
In this research, the writer proves that when compared to the past when information technology, e-commerce and database management was non-existent, today with information technology as a corporate strategic tool is a must in the hospitality and tourism industry.
From the Paper
"It is the objective of this research to prove that when compared to the past when information technology, e-commerce and database management was non-existent, today with information technology as a corporate strategic tool is a must in the hospitality and tourism industry. In this document we look at the hospitality and tourism industry as it stands today and what it was like in the past. Then we examine how the industry uses information technology as one of its key strategy to attract ..."
Tags:strategic, plan, alliances
An analysis of the strategic management needed in the service industries.
Essay # 66447 |
1,528 words (
approx. 6.1 pages ) |
11 sources |
MLA | 2006
|
$ 30.95
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Abstract
In this paper the author identifies the hospitality and tourism industry as one of the fastest growing industries in the America with hotels, motels, and restaurants remaining open 24 hours a day, seven days a week to meet the demands of society.He reports that the food service industry employs more than 11.3 million workers making the food service industry one of the leading generators of job growth worldwide.Using these facts he highlights the best ways to strategically manage such an industry to meet its growing demands and changes. Strategies Core Competencies Sustainability
From the Paper
"All the hotels, pubs and restaurants were diversifying their customer base, in particular to even out peaks and troughs in demand by attracting a mix of business and leisure customers, while the contract catering companies also balanced corporate clients with leisure functions, high street retailing and specialist supply to hotels. While two-thirds of the establishments were expanding or diversifying their product service range, there was some contrasting evidence of increasing segmentation and specialization."
Tags:work, capability, ownership, labor, workforces, employees
The paper explores marketing strategies used to obtain organizational aims and the overall marketing concept in the Japanese market. It outlines a strategic marketing plan and evaluates it in the light of the achievement of organizational aims.
Marketing Plan # 28733 |
2,129 words (
approx. 8.5 pages ) |
5 sources |
MLA | 2002
|
$ 40.95
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Abstract
The paper outlines a marketing strategic plan based on the known marketing tools and techniques. The paper then analyzes the marketing strategies used in the Japanese market and what it offers to buyers, sellers, manufacturers and investors thereby showing the connection between marketing and the accomplishment of the corporate goals. It also shows how the process of strategic marketing planning determines the accomplishment or failure of the targeted performance and goals of an organization.
From the Paper
"Choosing the market of Japan for a close analysis from the standpoint of marketing strategies and principles being employed in the international market is most suitable decision, keeping in mind the fact that Japan has the world's second most large economy. This is because Japan "occupies an important position in virtually every industry and business activity worldwide" (Genzberger & Hinkelman, Introduction)."
Tags:technology, manufacturer, consumer, distribution, communication
A business study on the management of ABI, the Soft Drink Division of SAB Ltd, South Africa.
Research Paper # 109142 |
4,854 words (
approx. 19.4 pages ) |
5 sources |
MLA | 2008
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$ 74.95
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Abstract
The paper discusses the constraints experienced in the supply chain of ABI and identifies seven forms of waste at the company. The paper also explains eight distinct work streams that will drive the improvement of the beer and soft drinks supply chains and looks at two areas where the company can improve these processes. In addition, the paper provides suggestions and recommendations for change and presents an action plan. The paper concludes with a personal note from the author on what he has learned about managing a plant. The paper includes many color graphs and diagrams.
Outline:
Introduction and Background
Application of Operations and Logistics within Your Business Unit or Section.
Key Issues - 7 Forms of Waste
Areas for Improvement
Account Manager-RTM Processes
Stock Ordering, Control, Levels and Management Systems
Action Plan - ABI Vaal - Projects Garmin/Kopanang
Conclusion
From the Paper
"The business under discussion is ABI, the Soft Drink Division of SAB Ltd. The core business model focuses on the provision of a wide range of beverages to the South African market, in the specific provinces where ABI operates. The plant at which I am employed is in Vanderbijlpark, commonly known as the Vaal.
"Our plant used to be a production plant, focusing on production and haulage southwards to the Free State including Welkom, Klerksdorp, Bethlehem and Kroonstad, which was not viable from Johannesburg. This production has ceased and we now receive our product from various manufacturing plants including Midrand and Devland. The plant is now a sales and distribution depot for the Vaal area."
Tags:supply, chain, logistics, change, distribution, customer, satisfaction
A look at how technology will change hospitality and tourism by 2020.
Term Paper # 137177 |
2,000 words (
approx. 8 pages ) |
5 sources |
APA |
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$ 38.95
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Abstract
The paper looks at some of the new examples of information platform integration and what it means for hotel managers and those operating tourist sites; in so doing, the paper emphasizes the skills - multi-tasking capabilities not least of all - that will be required of all employees in the sector. In the final analysis, the paper shows how the old customer service paradigms will not change fundamentally, but the expectations of customers will grow more intense than ever.
From the Paper
"The following paper will look at how technology will change hospitality and tourism by 2020. In particular, the paper will look at some of the new examples of information platform integration and what it means for hotel managers and those operating tourist sites; in so doing, the paper will emphasize the skills - multi-tasking capabilities not least of all - that will be required of all employees in the sector. In the final analysis, the old customer service paradigms will not change fundamentally, but the expectations of customers will grow more intense than ever..."
Tags:tourism, industry, management
An examination of traditional versus strategic human resource management and its effectiveness for organizational success.
Analytical Essay # 143188 |
750 words (
approx. 3 pages ) |
2 sources |
APA |
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$ 16.95
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Abstract
The paper argues that strategic human resource management (HRM) failed at Infosys. Specifically, the paper asserts that Infosys HR dropped the ball on its responsibilities to both management and employees. The paper discusses how Infosys HR, failing to take advantage of its extensive cultural knowledge, did not proactively draft a change management strategy for management to consume, and, as a result, acted more as order-takers than strategic partners in the company's planned transformation. the paper also explains that by transmitting, rather than communicating, the rationale of management's goals to employees, Infosys HR also ended up eroding employee trust in the organization. The paper contends that Infosys HR practices serve as a roadmap of how not to go about a strategic HR transformation for organizational success.
From the Paper
"Strategic human resource management (HRM) failed at Infosys. Specifically, Infosys HR dropped the ball on its responsibilities to both management and employees. Infosys HR, failing to take advantage of its extensive cultural knowledge, did not proactively draft a change management strategy for management to consume, and, as a result, acted more as order-takers than strategic partners in the company's planned transformation. By transmitting, rather than communicating, the rationale of management's goals to employees, Infosys HR also ended up eroding employee trust in the..."
Tags:infosys, hr, strategic