Abstract This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategichotelmanagement including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategichotelmanagement and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper "For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
Abstract This three-page undergraduate paper discusses hotelmanagement. The author examines the tasks a hotelmanager performs, the training required to become a hotelmanager, and the challenges and rewards involved in a career in the hospitality field.
Abstract This paper offers a well-structured and reasoned analysis of the need for flexibility in hotelmanagement. Examples are offered in terms of positive and negative aspects of hosting large events such as conferences and banquets.
Abstract This paper examines how many communities have been able to improve their tourism levels effectively in recent years. It particularly focuses on the Northern Territory's (Australia) strategic plan for tourism 2003 to 2007 and how it has accomplished its goals. It analyzes their strategic plan according to the insights and trends identified in a critical review of the peer-reviewed and scholarly literature.
Table of Contents:
Introduction
Review and Analysis
Background and Overview
Strategic Tourism Management Considerations for the Northern Territory
Guidelines for Developing Effective Tourism Management Programs
Conclusion
From the Paper "The research showed that the Northern Territory of Australia represents a challenge for policymakers seeking to introduce sustainable tourism development initiatives into a potentially fragile cultural environment. The NT Tourism Strategic Plan was shown to be a comprehensive and ambitious initiative designed to provide this region with a wide range of developmental programs that can serve to promote employment and living standards for the large percentage of indigenous people living there. The research also showed, though, that such development initiatives must be approached thoughtfully to avoid harming the very things about a particular region that make it attractive to niche travelers in the first place, and this is especially the case with the people of the Northern Territory today."
Abstract This report establishes a scenario for the development of a career goal in the area of hotel general management through the development of an industry analysis and an education career path outline. Special consideration is given to the goals of the individual who is seeking employment in the hospitality industry as a hotel General manger (with the long term goal of ownership). The paper includes one table.
Table of Contents:
Executive Summary
Career
Goal/Problem
Scope
Industry Background
Methodology
Findings
Recommendations
Conclusions
Back Matter
References
From the Paper "There has been a recent increase in the number of hospitality management training programs and these programs are demonstrative of internal as well as external changes to the industry and the education system. The industry is seeking to educate many people in-house and is much more willing to demonstrate belief in individuals by allowing them to seek outside educational goals, while still employed, through incentive as well as the development of systems that are inclusive of study and class time allotments. (Lucas, 2003, p. 88) this new emphasis has created a strong sense of the need for education, at top levels, while maintaining the work/school ideals of company specific training, goals and extremely high standards of service. Due to the recent upturn in the understanding for the need of education the goal of an individual must include a partnership between hospitality education and work experience."
Abstract A paper on the topic of hotel restaurants and tourism. The focus is on sales and public relations in hotel and motel improvement. Often the simple courtesies of workers bring the greatest public relations.
Abstract This paper first looks at the limitations of franchising the Embassy Suites Hotels corporation. Then, the paper shows a long list of items on the corporation's Uniform Franchise Offering Circular, or UFOC and explains and details as to what exactly they might mean for the prospective franchisee and hotel owner. Finally, a conclusion is made, based upon the proposed relationship and financial benefits and liabilities, including the sources that have been studied.
From the Paper "This paper will discuss and dissect the issue of the limitations of the Embassy Suites Hotels corporation's franchise program and its Uniform Franchise Offering Circular (UFOC). This document is one that is offered up to potential owners and purchasers of franchises at least ten days before said purchase. The purpose of this circular is to best educate and inform potential franchisees of this, or any, hotel corporation just what limitations there are within said corporation and what liabilities these limitations might pose for franchisees and their franchises. The second section will discuss the various items that a franchisor is required to divulge in the UFOC and these items will be studied on the current UFOC from Embassy Suites Hotels. The first set of items to be listed on the Embassy Suites UFOC are those numbered 1 through 4."
Abstract This paper deals with issues raised in three case studies in hospitality management. The writer discusses topics raised by trainees James and Melissa who have three issues they would like to be discussed. The writer describes that they wish to know how to make a good first impression on their new employees. The writer demonstrates that this begins with dress with a fully professional mode of dress and a bearing that matches and that conveys assurance, certainty and understanding all at the same time.
From the Paper "Employees want to know who is in charge, so bearing is important in conveying this. A professional attitude also conveys both assurance and the tone for the company so employees know what sort of tone to adopt themselves. Second, they want to know what leadership skills are most important for managers of service employees. The skills of most importance are also the sorts of behaviors the manager wants from employees."
Abstract This paper addresses the differences between financial management in health care and that in other industries. In particular, the paper examines the challenges facing health care financial management during the summer of 2003. The paper also looks at the need for health care organizations to avoid risk and to engage in financial risk management.
Abstract The paper describes how a manager instituted the necessary strategic reforms of the Desert Palms Hotel and Casino by addressing the property's financial statements, the operational aspects of the property, the organizational hierarchy at the property, the evaluation of the property's processes and by significantly reducing the marketing and advertising expenses of the property. The paper also discusses the proposed water park at the site and provides a RBV and SWOT analysis for the casino. In addition, the paper explains the different types of strategic control and concludes that the Desert Palms Casino is in the right direction for making progress if it is able to build the water park.
From the Paper "Just six months earlier, Robert Hoffman had been a happily retired 55-year-old man in the habit of watching Oprah every morning and taking a long afternoon nap. After 30 years in the gaming business, 20 spent as the General Manager of the Gold Strike Inn and Casino in Boulder City, Nevada, he had welcomed retirement with open arms. When the call came from Michael Sharp, CEO of National Gaming, Inc., to consider taking over the helm of the Laughlin property, Hoffman was intrigued by the challenge but reluctant to step out of his comfortable retirement routine. Mr. Sharp was confident in Hoffman's ability to turn the property around in a couple of years, and told him he would be back in retirement before he knew it. The sales pitch worked, and a few weeks later, he arrived on the scene to assume the top spot at the Desert Palms."
Tags: RBV, SWOT, analysis, expenses, marketing, human, resources, strategic, control
Abstract This paper examines two management concepts called revenue management (RM) and customer relationship management (CRM) that are increasingly used in the hotel and hospitality industry, where competition is most severe and cutthroat. The author evaluates the appropriateness of a RM model and CRM system for the profitability of the relatively small Queen's Hotel at the British Isle of Wight, which is not part of a chain. The paper explains that software is available to support each system. The author concludes by recommending the viability of RM and CRM for the hotel.
Table of Contents:
Introduction
Queen's Hotel RM & CRM
Critique
RM Package
CRM System
Recommendation
From the Paper "The RM model at Queen's Hotel intends to optimize pricing for its room by considering variability over time and capacity constraints. This is run on Excel spreadsheet whose task is precisely to price hotel rooms and set capacities for various room classes. Operated on three phases, the RM model starts by setting the classes of rooms, identifying prices and expected demand as well as the demand elasticity for each class. Elasticity here refers to the percentage increase in demand with a 1 percent increase in prices."
Tags: ties, yield management, price optimization, guests, data collection
This paper is a complete research project using a case study approach to investigate performance measurement practices in the U.K. budget hotel sector.
Abstract This paper relates that, in recent years, the concept of a "budget hotel" in the U.K. has changed so that today many of these less-expensive hotels are virtually indistinguishable from many of their more upscale and expensive counterparts. The author points out that the research focuses on major areas of hotelmanagement including (a) overall performance, (b) employee performance, (c) customer satisfaction, (d) financial performance and (e) what innovative measures are being used to increase performance measure. The paper concludes that the Premier and Express by Holiday Inn were identified as the two front runners in the U.K. budget hotel industry and that these chains reached this performance level with careful attention to trends in the marketplace and the needs and wants of their guests. The paper includes several figures and tables, quotations, a complete questionnaire and the reporting of survey data.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Research Questions
Importance of Study
Overview of Study
Review of Related Literature
Background and Overview
Overview of Hotel Industry Categories of Service
Limited-service mid-scale hotels Budget Hotels Recent Trends in the Budget Hotel Industry
Overview of Budget Hotels in the UK Today
Performance Measures
Methodology
Description of the Study Approach
Data-gathering Method and Database of Study
Documentation Collection
Survey
Sampling
Reliability and Validity
Rationale in Support of Methodology
Data Analysis
Case Studies: Premier Travel Inn UK and Express by Holiday Inn UK
Premier Travel Inn
Stock Performance for Whitbread: March 2006 to Date
Key Financial Metrics for Whitbread: 2001-2005
Whitbread Net Operating Revenues versus Net Profit: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Whitbread Earnings Per Share: 2001-2005
Express by Holiday Inn
Amenities and benefits featured by Express by Holiday Inn in the UK
Financial Metrics Reported by Express by Holiday Inn in the UK
Intercontinental Hotels Group plc (IHG)
Other Performance Metrics Reported by Express by Holiday Inn in the UK
Representative Google Search Engine Results for "Hotel," "London"
Survey of Express and Premier HotelManagement:
Summary and Conclusions
Summary
Conclusions
From the Paper "Middle upscale hotels are also able to lower rates during times of adverse economic environments. Many of these hotels have found it to their mutual advantage to engage in strategic partnerships with organizations such as the American Association of Retired Persons and the Automobile Association of America by offering discounts during off-season periods or during adverse economic periods. All-suite middle upscale hotels include AmeriSuites (Howard Johnson), Embassy, Guest Quarters, Hawthorne, Homewood, Lexington, and Residence Inn by Marriott."
Abstract This paper notes that the hospitality industry, which includes travel, businesses, hotels, restaurants, and theme parks among other businesses, operates on a relatively small margin in most cases and can be adversely affected by economic changes and by customer dissatisfaction that then translates into bad word of mouth. Businesses like hotels and restaurants thus have to set and meet quality standards that contribute to customer satisfaction and also must provide customer service. At the same time, such businesses have to try to keep down labor costs in order to stay within the small profit margin they usually face. This paper discusses some of these issues by examining the way that the Four Seasons Hotel chain has managed costs and quality in recent years. The Four Seasons Hotel Chain is a Canadian-based company that began with one hotel in Toronto.
Abstract This paper is a case study of the Augustin Hotel in Bergen, Norway that looks at the opportunities it has to succeed as an independent hotel in competition with chain hotels. The paper relates that the Augustin Hotel is the oldest family-run hotel in Bergen and discusses its origin, background and location. The paper continues with a description of the features and amenities of the establishment as well as a discussion of its successful advertising and marketing strategy.
Outline;
Overview of Hotel Augustin
Restaurants of Hotel Augustin
Accommodations (Room Types and Styles)
Health & Safety Provisions of Hotel Augustin
Overview of Destination: Bergen Norway
Independent Case Studies Review
Destination Web Strategy in Hospitality - Leveraging the Destination
Enterprise Content Management and Digital Media
Methodology
Findings
Conclusion
From the Paper "Bergen is a university city with a major business and commerce college along with other various colleges in the city. Bergen is an international town that has the charm and atmosphere of a small town. The city's population is approximately 235,000 and is referred to as appearing "like a spectacular amphitheatre clambering up the mountainsides, overlooking the sea, embracing you." (www.bergen.kommune.no) Bergen is also stated to be: "...one of Norway's most vigorous cultural cities." Founded in 1070 by King Olav Kyrre, Bergen has become a commercial and shipping town significant to the European industry. Bergen was at one time the: "...largest of all town in the Nordic countries." (www.bergen.kommune.no) The Wharf in Bergen was rebuilt after the fire in 1702. The harbor front in Bergen, called Bryggen, "was a scene of thriving activity for 'the Hansas' until the 18th century. Bergen is a university city with a major business and commerce college along with other various colleges in the city. One of the attractions of Norway are the fjords with the longest and deepest being the Sognefjord. The countryside in Norway is stated to be of a breathtaking nature. Bergen is host to many music festivals and events throughout the year. One such event is the Bergen International Festival founded in 1953 and 'focused on presenting prominent international and Norwegian artists in the fields of music, ballet, opera, theater, dance and the performing arts."
