Abstract
The study examines sports sponsorship in general and how it is being used to support the Formula One racing series in particular. The paper shows how the Formula One racing series has emerged in recent years as one of the front-runners in televised sporting events around the globe and discusses how sports sponsors have taken careful note of these trends. The paper provides a literature review and includes a survey of industry professionals.

Outline:
Chapter 1: Introduction
Chapter 2: Sports Sponsorship
Chapter 3: Sponsorship Within the Formula One
Chapter 4: Importance of Evaluation
Chapter 5: Research Methodology
Chapter 6: Analysis and Discussion of Results
Chapter 7: Conclusion and Recommendation

From the Paper
"Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Around the world, marketers are using a wide range of sporting events - some of which may not even fit the classical definition for sports - are receiving billions of dollars in sponsorship money. The most sponsorship money, of course, goes to the most popular sports and today, the Formula One racing series is one of the most televised sporting championships in the world, representing a growing multi-billion dollar global industry. Some of the marketing techniques that have gone hand-in-hand with such sponsorship has resulted in mixed reviews from consumer advocates and governmental policymakers, but just about everyone agrees that there is a lot of money to be made and everyone, if would seem, wants some of it."

Tags:media, coverage, marketing, opportunities, sponsors, industry

Abstract
The paper explores the broad economic realities related to sports marketing and addresses the relationship of sports marketing to social values such as the selection of role models, the ambition for competitive success and an identification with either team or individual goal orientation. The paper also examines the public health consequences of the public identifying with sporting figures and the goals related to achievement in sports. The paper focuses on the case of EA Sports video game designers and relates an interview with a sales associate. The paper discusses how relying on the appeal of a sports icon for the projection of a brandname image can backfire when this athlete encounters trouble, but shows how, by and large, the benefits of sports marketing are enormous.

Outline:
Introduction
Research Background
Literature Review
Case Study
Conclusion

From the Paper
"The concept of sports marketing is principally expansive and multifaceted. The surface notion of marketing logos, symbols and products in merchandising association with teams, leagues, organizations or individuals is supplemented by countless other branches of retail, public relations and advertising that must be assessed under the umbrella concept of sports marketing. This discipline stretches across countries, athletic traditions, seasonal variations and a diverse, multi-stratified range of targets, with contexts and media also varying widely. Examples persist in everyday life; Michael Jordon's well known associations with such products external to the sporting industry such as Hanes Underwear and Nike Sneakers; the banking industries wholesale dominance in the contest to name today's modern sport stadium complex; the specific tailoring of Budweiser commercial to appeal directly to audiences of NFL broadcasts and even the direct sponsorship of performing athletes such as in individual-competitive sports such as NASCAR racing or Xtreme tournaments."

Tags:advertisers, brand, names, athletes, role, models, Superbowl

Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Tags:sports marketing, sponsorship, company involvement, corporate sponsors, VIP, skybox, revenue increase, cost, team sponsorship, personal endorsement, tiger woods, their target market, benefits they receive

Abstract
The paper discusses the demand for sports marketing and how the educational system has introduced courses on sports management. The paper examines the products the companies are offering and looks at the competition within the sports marketing industry. The paper shows how sports marketing helps with the construction of sports facilities, the offering of sports scholarships for the talented children or the sponsorship of various social events.

Outline:
Introduction
Demand and Offer
Importance
Producers and distributors
Sponsorship
Competition
Sport product
Constructions
Conclusions

From the Paper
"The promotion of sports has probably never been more important than now, when we feel an intense need for a healthier live style. For-profit organizations have often used sports personalities and events to market their items, some of the most relevant examples in this sense being Nike or PepsiCo. Several campaigns were also indented to reintroduce the population to the pleasures and benefits of sports, sending as such a social message, rather than a simple promotion of their items. These features, alongside with a variety of changes affecting the social, economic, political and technological environments, have lead to the creation of sports marketing."

Tags:producers, distributors, sponsorship, competition, constructions

Abstract
This paper analyzes the appropriateness of religion and sports intersecting, considering potential conflicts that may arise. According to the paper, religion has intersected sport since the Roman Empire and possbily before.Today's athletes face incredible pressures from fans, management and sponsorship that may cause them to seek comfort in their faith. The conflict between sport and faith occurs when others are forced to become part of the religious rituals.

From the Paper
"This paper shall identify the issues associated with how sporting events are impacted by religious activities. Throughout modern history sport has been a vehicle used to bring together people from all over the world bridging the gaps in understanding between people of many different ethnic and cultural backgrounds. Although there is a competitive nature to sport, the integration of religious philosophies of good sportsmanship, integrity and honesty have become the foundation on which international and professional sport at all levels has been built. As with anything else, there are always some detractors who do not agree..."

Tags:religion, sports, compromise

Abstract
This research paper presents a managerial model that can be effectively applied when discussing the cost benefit relationship of corporate sponsorship in athletic events. In order to create this model, the paper considers the impact of what a community may consider to be too much corporate influence, the problem of advertising a controversial product, overall community perceptions of the presence of a sponsorship, and the goals of the athletic competition at different levels. The paper contends that the managerial model should be able to identify these factors and use them to develop standards for the sponsorship relationships.

Marketing, Money and Maturity
Cost Benefit Relationship
Determine Managerial Model to Use as a Basis for Evaluating Corporate
Sponsorship
Determine Positive Effects of Sponsorship
Determine Negative Impacts of Sponsorship
Determine Equilibrium
Develop Model for Different Levels of Athletic Competition.
Managerial model
Nature of Sponsorship
Integrated Marketing Communication (IMC)
Managerial Aspects of Sponsorship.
Research Methodology
Compare and Contrast Equivalent Systems
Schools with Corporate Sponsorship
Schools without Corporate Sponsorship
Condition of Athletics and Scholastic Performance without Corporate
Sponsorship

From the Paper
"This cost benefit relationship is multifaceted. The direct cost to the corporation is the amount of dollars paid for the sponsorship. However, the indirect costs are the resulting public opinion of the sponsor. The assumption is that by expending advertising revenue, the company is improving their relationship, and brand recognition in the community. However, the question as to whether or not the sponsorship is at risk of creating a backlash against the company has not been addressed. Recent moves by soft drink and snack food corporations to introduce their products into elementary and secondary schools have created a feeling in the communities which are opposed to this level of corporate influence."

Tags:advertising, presence, expertise, communicate, media, images, consumer, product

Abstract
Sports has become a central part of society, introduced to children at a young age and often continuing to be part of a person's life throughout their lifetime. Sports impacts on people in a number of ways. The paper shows that in childhood, the focus of sports is often on participating, working with other people and aspiring to be the best one can be. Successful sports people also become heroes for children, something that continues into adulthood. The paper shows that as individuals grow older their focus may change from playing sports to watching sports. At the same time, sports people continue to be respected and viewed as heroes, the fact that successful sports people get paid millions in sponsorship money is evidence that they must have a major impact on consumers. Overall, this paper looks at what sports represents and the values it communicates to people.

From the Paper
"Sport is also closely related to a person's life in society in a general way. In sport, people compete against each other to win. In a person's working life the same thing occurs. A person works against others in the workplace to earn individual rewards and promotions. A person also works as part of the company team, to grow the company. The same occurs in schools where students works in competition with each other to receive awards. Students then work to get into college, with the best students winning the college place. This illustrates one of the main aspects central to sports, the competition factor inherent to sport. This also shows how this competition factor inherent in sports is also one inherent in life. This is another major reason why sport reflects society."

Tags:team, rules, basketball, idolize, success

Abstract
This paper discusses the potential power of corporate sponsorship - not only in professional sports but other public events as well.

Abstract
High school sports are, for some students, a fond memory, and for other students, the golden ticket to the land of opportunity. For most students, it is an extracurricular activity. High school sports has transitioned from a core basis in family values, ethics, and participation to big money sponsorships, televised games, recruiters, and scholarships. It's no wonder controversy surrounds the ideas of benefits and drawbacks, and it's no wonder that some are attempting to regulate participation. This paper examines present trends, current issues, data, and initiatives surrounding the provision of high school sports. It surveys a sample from a typical Georgia public high school to receive feedback on student values and opinions with regard to athletics, academics, and sources of support and sources of stress. Ultimately, it develops some recommendations to retain the caliber of high school sports and ensure their availability to future student athletes.

Abstract
Chapter One: The Problem
Problem Background
Literature Review
The Professional Student Athlete
The Raw Numbers
Eligibility
Advantages of Sport
Purpose of the Study
Research Questions or Research Hypotheses
Limitations/Delimitations
Definitions
Importance of the Study
Research Design
Selection of Subjects
Instrumentation
Assumptions or Limitations
Procedures
Data Processing and Analysis
Chapter Four: Findings
Summary
Conclusions
Implications for Practice
Questions related to Support and Pressure
Implications for Practice
Implications for Research and Resultant Recommendations
References

From the Paper
"High school athletics programs complement academic progress. Research supports this theory in a number of ways, and points to the importance of high school athletic programs to the social, emotional and physical development of the student. The level of benefit varies subtly by demographic typing. At the core of the debate is whether academics are viewed as part of or outside of the academic curriculum. There are conflicting schools of thought regarding the benefits of athletic programs to students at the high school level. Some contend that the focus on sports is too commercialized, and that funds spent can overshadow the realities of budget cuts and financial realities in other areas of academics, particularly when the focus is on sports as a profession and academic scholarships. Further, these same people feel that athletes can receive preferential treatment, particularly with regard to the college admissions process."

Tags:recreation, competition, health, scholarship

Abstract
The 1972 legislation Title IX, one of 13 amendments to the Civil Rights Act of 1964, launched a revolution in the way that federally funded schools treat women in athletic programs. This paper examines how research fails to show that female athletes get the status, respect and approval that athletic participation brings to males. The paper argues that decades after the passage of Title IX, few colleges have adequately met standards for gender equity in school sport.

From the Paper
"Title IX was the start of two decades of significant athletic progress in academic institutions and beyond. In women's college sport, the number of intercollegiate athletes in the United States rose from 16,000 to over 160,000 between the early 1970s and late 1980s (Cahn, 1999). Along with this dramatic increase in numbers, women athletes enjoyed far greater acceptance and appreciation, as more and more female athletes became household names and famous celebrities."

Tags:university, funding, sponsorship