Abstract
The paper discusses the demand for sports marketing and how the educational system has introduced courses on sports management. The paper examines the products the companies are offering and looks at the competition within the sports marketing industry. The paper shows how sports marketing helps with the construction of sports facilities, the offering of sports scholarships for the talented children or the sponsorship of various social events.

Outline:
Introduction
Demand and Offer
Importance
Producers and distributors
Sponsorship
Competition
Sport product
Constructions
Conclusions

From the Paper
"The promotion of sports has probably never been more important than now, when we feel an intense need for a healthier live style. For-profit organizations have often used sports personalities and events to market their items, some of the most relevant examples in this sense being Nike or PepsiCo. Several campaigns were also indented to reintroduce the population to the pleasures and benefits of sports, sending as such a social message, rather than a simple promotion of their items. These features, alongside with a variety of changes affecting the social, economic, political and technological environments, have lead to the creation of sports marketing."

Tags:producers, distributors, sponsorship, competition, constructions

Abstract
This paper will discuss sports marketing in the scope of "Sports Marketing: A Strategic Perspective" by Matthew D. Shank and seek to discover how marketing is a valuable aspect in making sure a team has a good foundation. Shank's marketing theory will be discussed and it will be shown how his theories differ from other authors who have tried other means in making marketing a way to get a sports franchise more popular. The Cleveland Indians will be used as a model for describing the theories.

Abstract
This paper examines the industry of sports marketing. In particular, the paper explores alternative methods to television promotion for advertising, due to the high costs of this method of sports promotion. The paper concludes that a strong promotional mix that includes telemarketing, print, volunteer work and the Internet should be able to garner as strong a promotional response as television promotions.

Table of Contents:
Introduction
Promotional Tools In General
Alternatives To Television
Conclusion

From the Paper
"Another excellent method of promotion for sports organizations on small budgets is volunteer work. If members of the sports organizations sign up for and donate hours to non profit community projects the local news media and print media will pick it up and through the stories told the organization will be promoted free of charge. One organization that often has help through sports organizations is the Habitat for Humanity Organization. This organization builds houses by hand for under-privileged citizens to purchase from the organization at low or no interest loans. If members of sports organizations come out to help with the building of the home the news channels flock to cover the event."

Tags:superbowl, telemarketing, communications

Abstract
The paper discusses how a marketer combines the product with positioning, pricing, promotion, and place to achieve his objective. The paper explains that the sports marketer must consider every part of the marketing mix and put the satisfaction of the target customer on top of everything else.

Outline:
Introduction
Combining the 5 Ps

From the Paper
"Just like any other marketer, the sport marketer is faced with a challenge of presenting the sport products to the customer with the best strategy so as to maximize on sales and create a brand loyalty. In the traditional model, the marketer is more concerned with presenting the product in the right way, at the right or best place, at the best price and takes care of what product to present to what market. Therefore, the marketer is greatly concerned about the mode of combining product with positioning, pricing, promotion, and Place to achieve his objective. By coming up with an effectual marketing strategy, the marketing manager is able to carefully bring together all the 5Ps into a selection of activities that budge a range of customers up the ladder. And this is what any marketer wants to see: a satisfied customer."

Tags:customers, product, position, price, promotion, place

Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Tags:sports marketing, sponsorship, company involvement, corporate sponsors, VIP, skybox, revenue increase, cost, team sponsorship, personal endorsement, tiger woods, their target market, benefits they receive

Abstract
This paper evaluates the sports market in the US in terms of a macro environment (country economy level) and micro environment (firm/consumer level). The paper discusses the growing importance of sports for community and looks at this through an economic and social perspective. It discusses revenue trends, employment, number of companies, industry pattern, trade balance and sports consumption, as well as sports being part of American education and playing an important role for communities.

Table of Contents:
Introduction
Chapter I - Country Overview - PEST Analysis
a. Political Factors
b. Economic factors
c. Social Factors
d. Technological Factors
Chapter 2 - Sport Importance and Expansion in the USA
a. Sport Importance
b. Sport Expansion
Chapter 3 - Typical Sporting Disciplines and American Model of Sports
a. Typical Sporting Disciplines
b. American Model of Sports
Chapter 4 - Sports Market Analysis and Impact on the American Economy
a. Sports Market Analysis
b. Impact on the American Economy
Chapter 5 - Sports Market Size in the USA and Business Operations
a. Sports Market Size in the USA
b. Business Operations (Distribution, Pricing, Retailing)
Chapter 6 - Retail Channel, Athletes, Brands and Major Key Industry Players
a. Products, Services and Goods
b. Athletes
c. Brands
d. Profile of Major Sporting Companies
Chapter 7 - The Sports Industry in the USA
a. Sports Media
b. Sports Marketing
c. Sports Broadcasting
Chapter 8 - Sports Infrastructure, Facilities and Stadiums and Retail Channel Network
a. Sports Infrastructure
b. Facilities and Stadiums
c. Goods and Equipment Retail Channel Network
Chapter 9 - Textile & Apparel Market in India
a. Introduction
b. Indian Textile and Apparel Market Analysis
c. Issues in the Indian Textile and Apparel Sector
Chapter 10 - Conclusion

From the Paper
"The industry growth, due mainly to team sports' popularity highlights the American sports preferences towards the four main sports categories: football, baseball, basketball and hockey. In the same time, overall sports participation slightly decreased in the last decade despite increased popularity among new individual sports, such as golf or aerobics/fitness. This may translate into a shift of the basic sports consumer from an active participant role to a passive viewer role. The technological advancement that enables sports fans nationwide and international to view their favorite games/players from thousands of miles away on a variety of channels, such as TV, internet or phone may be one of the explanations behind this trend."

Tags:football, baseball, hockey, basketball, stadium, broadcasting

Abstract
The paper explores tariffs on foreign sporting goods and shows how American regulations have proven no obstacle to the careers of international sports stars. The paper looks at Internet commerce in sports merchandise and infrastructure building and then explains how overcoming customs obstacles can be facilitated. The paper reveals that while the world economy may be unstable, high ticket prices indicate that people are often willing to pay 'top dollar' to forget their economic woes.

Outline:
Tariffs
Regulations
Customs

From the Paper
"Despite current economic instability, the overall growth trend in the U.S. sports economy has been positive over the course of the past twenty years, and even a shaky economy may prove helpful to some sectors of the sports merchandise trade, as Americans seek to turn from their concerns to recreational fields. "The U.S. Monthly Retail Trade Survey reported sales in sporting goods stores of U.S. $2.3 billion (preliminary) for October 2004, up 9.3 per cent from the US$1.95 billion in October 2003," or "the largest percentage gain the industry has achieved since 1997, when wholesale sales rose 5.2 per cent" ("Sports industries to the U.S," 2008, Austrade). The impact of the declining value of the dollar was and continues to be a boon for international sports commerce in the U.S. Additionally, China has incurred tremendous press coverage (positive and negative) for its hosting of the Olympics, raising the profile of developing nations and traditionally underrepresented sports at which foreigners have excelled."

Tags:tariffs, regulations, customs, Internet, commerce

Abstract
The paper offers a brief history of Turkey and discusses how it has a diverse population who seem to be interested in sports with a highly effective state supported sports system, both private and public. The paper examines in depth the sports shoes market in Turkey and concludes that currently, it is a promising venture to invest and enter the market in Turkey in this niche. The paper includes graphs, tables and charts.

Outline:
Brief History of Turkey
Sports Enthusiasm in Turkey
Sports Shoes Market in Turkey
Trends and Opportunities
Market Demand
Prospective Buyers
Competition Market Issues and Obstacles Import Tariffs and Taxes on Sports Clothing and Sports Shoes
Taxes and Other Import Fees
Market Entry
Conclusion

From the Paper
"Turkey is an internationally recognized center for sports enthusiasm and participation. The interest in sports is culturally bound both historically and as an aspect of Turkey's general international cosmopolitan nature. This is especially true as a result of the modern emphasis on European involvement and a relatively open international but specifically western travel emphasis both to and from the nation. Aspects of western influence, but specifically UK influence are bound in the Turkish culture as a result of years of European and other allied assistance to overthrow what remained of the Ottoman Empire and collectively remove occupying forces from Greece from the nation. Turkey was in fact the only nation that negotiated a treaty with the Allied forces at the close of WWI and became independent of the old established government and encroaching allied powers as well as the short occupation of the nation by Greece."

Tags:apparel, branding, franchises, competition, taxes, marketing, investment

Abstract
The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of media sports marketing.

Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study

From the Paper
"According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."

Tags:marketing, interactive, advertising, broadcasts

Abstract
This paper gives a concise analysis of EU Sports, a company that develops sports related software for video game systems, personal computers, and the Internet. The paper begins with a general background of the company's products and history. The five sections that follow provide specific information about different aspects of the company's operation. In particular, the author discusses the company's largest markets. Also mentioned are the goals of EA's Human Resources department and continuing education for employees.

EA Sports' Suppliers
EA Sports Distribution
EA Sports Marketing
Research & Development and Information Technology Development
Human Resources and Management

From the Paper
"EA Sports develops software games from popular sports around the world. Take for example, in the US, EA Sports has the NFL and called it with its very unique name of "Madden NFL Football." EA Sports Cricket was developed for the popular sport of cricket for all the fans in Australia and England. New game releases such as Tiger Woods PGA Tour and NFL Head Coach are coming soon. To be able to use the players' names and team logos, EA Sports must first of all gain the rights to use them. EA Sports must pay license fees to the NFL, AFL, NCAA, NBA, and players' organizations."

Tags:video games, software, human resources, marketing