Abstract
The paper emphasizes how the role played by the media in sports marketing is one that cannot be undervalued or under-estimated. The paper explains that media roles include advertising products and services for companies who 'sponsor' sports teams or sports celebrities through buying advertising time on the air. The paper discusses how the advent of interactive media has changed the shape of today's sports marketing initiatives and has produced a need to reconsider how the effects and effectiveness of marketing communications are measured. The paper is of the opinion that further study is needed in this area of media sports marketing.

Outline:
Introduction
Importance of Research
Literature Review
Summary and Conclusion
Recommendations of This Study

From the Paper
"According to The 2006 Sports Marketing Handbook the reason that there is so much in terms of money invested in sports programming is because sporting events, and specifically major sporting events: "brings networks stronger affiliates and crates an ideal platform to promote prime-time shows along with the added opportunity to fill many hours of the broadcast week with practical entertainment." (The 2006 Sports Marketing Handbook, 2005).
"Fox reported 133.7 million viewers turning to the channel that the game was playing on during Super Bowl XXXIX, which provided FOX with the largest viewing audience ever. However this total fell 2.5 million short of CBS's 35.7 million in 2004."

Tags:marketing, interactive, advertising, broadcasts

Abstract
The study examines sports sponsorship in general and how it is being used to support the Formula One racing series in particular. The paper shows how the Formula One racing series has emerged in recent years as one of the front-runners in televised sporting events around the globe and discusses how sports sponsors have taken careful note of these trends. The paper provides a literature review and includes a survey of industry professionals.

Outline:
Chapter 1: Introduction
Chapter 2: Sports Sponsorship
Chapter 3: Sponsorship Within the Formula One
Chapter 4: Importance of Evaluation
Chapter 5: Research Methodology
Chapter 6: Analysis and Discussion of Results
Chapter 7: Conclusion and Recommendation

From the Paper
"Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Around the world, marketers are using a wide range of sporting events - some of which may not even fit the classical definition for sports - are receiving billions of dollars in sponsorship money. The most sponsorship money, of course, goes to the most popular sports and today, the Formula One racing series is one of the most televised sporting championships in the world, representing a growing multi-billion dollar global industry. Some of the marketing techniques that have gone hand-in-hand with such sponsorship has resulted in mixed reviews from consumer advocates and governmental policymakers, but just about everyone agrees that there is a lot of money to be made and everyone, if would seem, wants some of it."

Tags:media, coverage, marketing, opportunities, sponsors, industry

Abstract
This article examines the subject of sports sponsorship. The paper analyzes why a particular company chooses to become involved in sports marketing. The writer looks at the various benefits of sponsorship. The writer also examines different forms of corporate sponsorship. Following an introduction, the paper provides a review of literature in the area of sponsorship. The article includes an analysis regarding reasons for company involvement in sports sponsorship. The writer looks at the matter of corporate goals and objectives. The paper also discusses the issue of target markets and benefits received for being a sponsor.

From the Paper
"Many factors influence whether companies choose to become involved in sports sponsorship. The key factors in the decision making process are cost, the likelihood of product image enhancement resulting in increased sales and the likelihood of a significant amount of positive media exposure. Sports sponsorships provide corporate sponsors with a myriad of benefits that can be used to market and promote a company's products and services. The benefits of sponsorship include signage at sporting events, local or national media coverage, promotional opportunities before and after the event and ... "

Tags:sports marketing, sponsorship, company involvement, corporate sponsors, VIP, skybox, revenue increase, cost, team sponsorship, personal endorsement, tiger woods, their target market, benefits they receive

Abstract
The paper discusses a mythical new agency sponsored by the United Nations; the United Nation's Combat Social Ills through Sports Participation (UNCSITSP) program. This paper compares the new agency to the scope of the General Association of International Sports Federations (GAISF) the International Olympic Committee (IOC), pointing out the differences. A mission statement, goals and objectives and program profile are provided.

From the Paper
"International sports for promoting social awareness: In 1945 the United National Educational, Scientific and Cultural Organization (UNESCO) was formed, which includes as its mission fostering "genuine dialogue based upon respect for shared values and the dignity of each civilization and culture" to promote an environment of mutual respect and cooperation from the 191 countries affiliated with the agency ("About UNESCO," 2006). Similar in theme, the United Nations has just formed a new agency called Combat Social Ills through Sports Participation (UNCSITSP). This paper will outline the new agency's mission statement, goals and objectives while providing a brief description of a program model which would satisfy the stated objectives."

Tags:sports, politics, international

Abstract
This paper examines how ambush marketers can be described as organizations that intrude on agreements made between an official sponsor and the host of an event. It looks at how ambush marketers usually take advantage of their rights to capitalize on business opportunities and make the most out of someone's business deal. In particular, it explores whether tough rules should be introduced to protect sports sponsors and curb this marketing tactic.

From the Paper
"No matter which way one wishes to look at the situation of ambush marketers making the most of already sponsored big events, it may be said that such opportunities should not really be ethically available for organizations to seize. This is because official sponsors are the rightful owners of these events, as they pay large sums of cash to run the event, and this is the reason why things such as the logo of the events are directly associated with the sponsor companies. Considering this, ambush marketing may be accurately defined as the unauthorized association of an organization with the marketing of a particular event whereby they gain benefit of the marketing rights of that event without having to pay the license fee applicable in order to be associated with the event. Under this definition and the rest of the related discussion, there are a number of things that come to one's mind. Marketing rights is one of these things, as organizations gain under free trade."

Tags:free, trade, competition, license, fee

Abstract
This paper first explains that automated external defibrillators (AED) are small portable devices now being used in many places other than hospitals that automatically assesses the heart rhythm of a person and determines if it can be treated with an electric shock to restore the heart to normal rhythm. Next, the author relates that AEDs should be included in the category of mandatory devices required both at schools and school sponsored sporting events because sudden cardiac arrest can occur in perfectly normal people of all ages including children and adolescents especially while playing contact sports. The paper reviews laws in other states and suggests how to go about modifying the South Carolina law requiring AEDs to also be mandatory at school sponsored sporting events.

From the Paper
"AEDs are required in schools in South Carolina, but not necessarily at the actual site of a sporting event. Not all school athletic fields are conveniently located near the school and some larger events such as a state championship event may be located off campus elsewhere. The current law is helpful, but not specific enough. The American Heart Association recommends defibrillation within 3-5 minutes for emergency response outside the hospital. Results show that there is a 74 percent survival rate for victims defibrillated within three minutes. The national average response time for EMS is 10-12 minutes. A victim's survival decreases by 10 percent with every passing minute without treatment."

Tags:time, survival, legislature, grant, liable

Abstract
This paper examines the record of the state sponsored Olympic program of East Germany. The author describes the administration of the program by the Secret Police.

From the Paper
"The purpose of this research is to examine the record of the state-sponsored Olympics program of East Germany also called the German Democratic Republic DDR in German from ... through the fall of the Berlin Wall in ... . The plan of the research will be to set forth ..."

Tags:East, Germany, Olympic, Games, Anabolic, Steroids, Manfred, Ewald

Abstract
This paper explains that, while research indicates there is a belief that Adidas makes better footwear than Nike, Adidas has been unsuccessful in penetrating the young hip-hop crowd that has grown up with i-pods, blogs and video games. The author stresses that Adidas is looking to appeal to this younger generation through the technology that they have become used to using. The paper relates that, with this focus on technological innovation, Adidas is going high tech with everything from high tech sneakers, high tech virtual stores and high tech promotions. The author states that this high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution and taking customer service to a new level beyond satisfaction to delight. The paper relates that this plan is trying to obtain return and possibly lifetime customers, which would be very profitable for the company.

Table of Contents:
Introduction
The Product
Promotion
Pricing
Place
Conclusion

From the Paper
"Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there's also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market."

Tags:hip-hop, virtual fitting, sponsor cushioning measuring

Abstract
This paper examines whether there should be age limits on professional or Olympic athletes. It also examines age limits on other athletes.

From the Paper
"According to an article published by USA Today available online, at least three Chinese female gymnasts competing in the Summer Olympic Games might well be below the official age of ... As a result of the controversy, the entire gymnastics competition lost a certain amount of credibility. Outside of China, the focus of viewers has been on the birth dates, not the brilliance of the Chinese gymnasts - whatever their true age. The government of China provided passports for its gymnasts, although at least one had previously..."

Tags:sports, age limits, Olympics, cheating, gymnastics, government sponsoring, China, gold medals, rules

Abstract
The research studies the changes that have developed in sports over the past decades and argues that globalization and capitalism are responsible for this change. The mass media has brought these matches into the homes, and this means that the excitement of viewing them live is no longer just limited to those who can afford a ticket or find one. In this way, especially with the development of satellite channels, the whole world is the audience of a football match. This has placed tremendous pressure on the players to perform to the best of their ability and more. The paper shows that media coverage of sports may have caused many players to retire early or to live insecurely due to death threats against them or their families, but it appears to have improved the quality of such games as football. To prove this, the writer look at statistics on the performance of the top players before the media age and top players in this media age. It proves that media has improved the quality of sports, but has removed from it the idea of clean competition and even player loyalties to their clubs or national teams. These players now go after the highest bidder, and it is difficult to keep track of who is playing for which side. Accordingly, the media has transformed sports into a financial game, and it is no longer an athletic one. As a support for the argument that money rather than playing well for the love of the sport itself is the main motivation of the performance of players and clubs, the writer finds statistics on the profits that clubs make through winning and the losses that they suffer by getting beaten. Furthermore, it finds statistics on the salaries of the top players and how their performance affects the terms of the renewal of their contracts. Additionally, the writer finds out how much sponsors and advertisers pay for the presence of their ads during games or their logos on the players' clothes.

From the Paper
"We are now living in a world of instant media communication in which the way that different countries and people interact with each other has greatly changed. The mass media has entered every area of life and covers almost all events, whether large or small. Sports are one area that has received a great amount of media attention, and that attention has changed the nature of some sports such as football. Essentially, that change can be described as the internationalization, or the globalization of football in the sense that the characteristic of the national team has changed forever through the inclusion of foreign players. Media's concentration on football and its live coverage of games has globalized this sport, or made it international. The consequence has been the improvement of the quality of the game, and the potential development if closer cultural understanding between different ethnic groups as a consequence of the diverse ethnic composition of teams and supporters. Some, however, such as the anonymous author of "An English Case Study," published in The Economist, argue that globalization has weakened the development of local footballer talent in countries as the United Kingdom but, on the contrary, the import of foreign talent has improved the performance of many teams, increased their clubs' profits, and uplifted the quality of the game, further rewarding deserving players with experience and money."

Tags:club, athletes, money, globalization