Abstract
This paper discusses the Sonic 1000 personal digital assistant (PDA). It analyzes factors contributing to the pricing of the PDA and then discusses issues of its marketing. The paper then describes the promotion of the product and analyzes Sonic's most effective promotional tools. Finally, the paper analyzes the marketing efforts of the company and their success.

Table of Contents:
Pricing
Promotion
Evaluating Marketing Efforts

From the Paper
"'Evaluation and control' is a final but important stage to any marketing plan. In order to conclude if Sonic has successfully implemented it, the marketing manager must confront the results obtained with the pre-established standards. This means that he/she will have to check if the market share achieved during the first and second year is 3%, and respectively, 6%, if the brand awareness has reached the desired level or if the distribution network (encompassing web sites like Amazon.com and 50 U.S. top distributors) has been properly covered. If there is a discrepancy between expectancies and results, the organization will identify the causes and try to eliminate them."

Tags:evaluation, product, advertising

Abstract
In this article, the writer notes that today, healthcare practitioners enjoy a wide range of digital equipment that can help them provide more efficient healthcare services, including laptop computers, cellular telephones and personal digital assistants, or PDAs. The writer points out that these devices have been used in various ways by clinicians to improve their ability to deliver more timely and accurate diagnoses and treatments and it is clear that the use of these devices will continue to increase in the future. The writer provides a current snapshot of how personal digital assistants are being used in various healthcare settings, including military and government tertiary facilities and the use of PDAs on the battlefield in times of war, but with a specific focus on how PDAs are being used in nongovernmental healthcare facilities today. To this end, a critical review of the relevant peer-reviewed and scholarly literature is provided to describe the general history and evolvement of PDAs, a recapitulation of current literature and research studies, a discussion of how these devices are currently being used in the healthcare arena, and an estimation of future trends based on the foregoing descriptions. A summary of the research and relevant findings are presented in the conclusion.

Outline:
Review and Discussion
History and Evolvement of PDAs in the Healthcare Field
Current Literature and Research Studies
Application of the Area in the Healthcare Arena
Visions for the Future
Conclusion

From the Paper
"The research showed that personal digital assistants, or PDAs, are increasingly popular handheld devices that provide users with a vast array of functions and features that are particularly useful in healthcare settings. The research also showed that while PDAs are becoming smaller and more powerful, they are also becoming easier to use, but some healthcare practitioners may be reluctant to invest the time needed to learn how to use these devices efficiently today. There appears to be some good reason for this reluctance on the part of many healthcare professionals as well. Past trends suggest that PDAs, like other digital devices, may well just be interim technology that will be eventually supplanted by the ubiquitous computing environment that many observers predict will be firmly in place in the near future. In the meantime, the research was clear in showing that more and more people are using PDAs in their personal and professional lives, and healthcare providers are no exception. A few studies concerning how these devices can be used in various healthcare settings have already found their way into the peer-reviewed, organizational and military-based literature, and it is reasonable to conclude that new applications for PDAs will continue to be identified in healthcare until such a time as a superior technology emerges to replace them. Finally, the U.S. Department of Defense was shown to be a firm advocate of the use of PDAs by healthcare providers as part of its ongoing initiative to transform the battlefield into a comprehensive digital environment wherein resources can be more effectively deployed and better use of existing resources can be accomplished."

Tags:devices, data, convenience, tasks

Abstract
This paper focuses on the growth on PDA market in the United States. The personal digital appliance has been gaining steady popularity since it was first introduced a decade ago. But the PDA has experienced rapid growth in the last three years as more manufacturers entered the field and offered this product at comparatively low prices.

Abstract
The writer of this article argues that in today's fast-paced world in which emergency rooms, doctor offices, clinics and hospitals are overwhelmed with the caseload of patients in need of care, the use of the personal digital assistant (PDA) has become if not a requirement, a definite tool for nursing that is considered non-optional by many nurses and has been adopted into the training program for many school and university nursing programs. The writer maintains that the use of PDAs is expected to experience rapid growth due to the convenience, efficiency, and functionality of the PDA in the role of nursing in that it frees the nurse from rushing back and forth to the tethered PC to input information. The writer explains that the PDA provides a method for the nurse to rapidly access information relating to patient care, drug dosage information and other necessary information required in the role of nursing. The writer concludes that recommendations arising from studies conducted in the top nursing schools across the United States have recognized the benefits of the use of PDAs by nursing staff and are making recommendations and plans for inclusion of PDAs in nursing education curriculum.

Outline:
Introduction
Facts about PDAs
Nursing Competencies
More PDA Facts
Practical Use of PDAs by the Nurse
Attitudes Towards Use of PDAs
Summary and Conclusion

From the Paper
"Using PDAs allows nurses to expediently and accurately access current drug and clinical references and medical calculators. Patient's data may be recorded while they work and they may quickly chart and share data in an efficient manner. Patient data can also be organized and tracked easily with the PDA and treatments and assessments are able to be documented in real-time. Another aspect of the Personal Digital Assistant (PDA) is the provision of contact lists, email, date books, and to do lists for personal organization as well as the ability to make word documents and power point presentations."

Tags:information, patient, care, treatments

Abstract
This paper discusses how the PDA (Personal Digital Assistants) innovation should be managed to fit into today?s society. It touches on the need, engineering and development, and marketing of PDAs. In addition, management techniques used in each one of those phases are discussed. Personal Digital Assistants (PDAs) have become more popular over the last few years. PDAs are becoming as popular as personal computers, and the author discusses how there should be a manageable way to develop a newer PDA that will fit into the 21st century.

From the Paper
"Now imagine this device hooked up not only to what we now call the telephone system but to the Internet as well. Now you can order a cyber-pizza or visit the virtual White House while strolling around the golf course. This technology is almost here now. When PDAs are available and cheap, and long distance phone service is cheap, they will replace many of the devices that we have today, combining them into one unit.7 New product innovations must move in the direction of more compact, multiple function, and better ability to interconnect with a variety of other devices and operating systems. New product innovations will move in the direction of greater connectivity with the world, any place, any time."

Tags:assistants, engineering, digital, package, software, technology

Abstract
This paper examines how cell phones and personal digital assistants PDAs have skyrocketed and are now quite common and viewed as a "must have" by numerous individuals. It shows how as technology has advanced, the size and features of cell phones and PDAs has also advanced, to the point where cell phones and PDAs have many functions that were once the exclusive domain of facsimiles and personal computers. It provides a brief history of the development of both gadgets and outlines their main functions and discusses current advancements as well as what the future holds for them.

From the Paper
"In 1994, the FCC declared it was allocating spectrum specifically for PCS technologies at the 1,900 MHz band. These new digital wireless standards are currently still being used in PCS. With these technological advances, the marketing of cell phones shifted from high volume business users who were largely unconcerned with cost to the general public who was cost conscious and lobbied for a higher quality of service and more features. In 2001, Ericsson launched its color-screened T69 in Europe; by 2002, Sprint PCS, Motorola, Nextel, and other major cell phone manufacturers released their own versions of color-screen cell phones among much fanfare. "

Tags:computers, facsimiles, technology, wireless, communication

Abstract
This paper provides a history of digital recording technology, from the advent of digital technologies in the late 1960s to the development of modern digital recording technologies like CDs, DVDs, MP3 files and others. The benefits of this transition from analog to digital technologies are provided.

From the Paper
"In 'Getting into Digital Recording' Paul D Lehrman asserts Digital recording had revolutionized the world of audio in the last decade and a half. Just about any recorded music you hear today has existed in a digital format somewhere along the way. Despite the ubiquitous nature of digital recording technologies their history is relatively recent. Until the sixties all recording technology relied on a physical analog. Formerly only motion picture studios or large recording studios could afford digital recording."

Tags:audio, music industry, downloads, transfers, DAW, DAT, sonic, physics, fidelity, computers, analog, digital

Abstract
The paper discusses how purchasers of Sonic's PDA device will require warranty assistance at time of purchase, and, as the company's consumers are processed through checkout they will need to be prompted as to whether they desire to purchase an extended service warranty that goes 12 months beyond the company's existing 12 month manufacturer warranty. The paper relates that the extended service warranty will be $12.95 for the additional 12 months of coverage, and finally, there will be at least one fully trained sales person on every electronic retailers' sales floor that can guide consumers through every function of the company's PDA.

From the Paper
"Purchasers of Sonic's PDA device will require warranty assistance at time of purchase. As the company's consumers are processed through checkout they will need to be prompted as to whether they desire to purchase an extended service warranty that goes 12 months beyond the company's existing 12 month manufacturer warranty. The extended service warranty will be $12.95 for the additional 12 months of coverage. Finally, there will be at least one fully trained sales person on every electronic..."

Tags:sonic, pda, marketing

Abstract
The paper presents a summary of the book "The Digital Person" that details the explosion of the use of personal information over the internet. The paper explains how the book addresses why this is currently legal and why this is problematic for our culture and personal sense of freedom.

From the Paper
"In "The Digital Person", Daniel J. Solove elucidates the societal effects of what he terms the digital dossier, compilations of online information that exist about each of us in the hands of multiple businesses and government agencies. Solove writes that this growing phenomenon has serious implications for individuals and society, and that it must be addressed to mitigate cultural problems now and in the future, such as a loss of individual freedom and self-expression. Solove advocates enacting laws that restructure the architecture or..."

Tags:online, privacy, internet, identity theft, digital dossier

Abstract
In this article, the writer notes that the trajectory toward an increasingly digital world can be especially frightening to those who grew up in a time replete with analog devices and now antiquated machines. Certainly the implications of the new digital order that the human race seems to be drawing toward are profound. The writer maintains that there will be significantly less personal interaction but considerably more ease in once cumbersome tasks.

From the Paper
"The trajectory toward an increasingly digital world can be especially frightening to those who grew up in a time replete with analog devices and now antiquated machines. Certainly the implications of the new digital order that the human race seems to be drawing toward are profound. There will be significantly less personal interaction but considerably more ease in once cumbersome tasks. As the digital interface comes to dominate the social lives of people the world over certain limitations to its usefulness become evident. First and foremost the lack of ..."

Tags:digital technology, artificial intelligence, transhumanism, media, media concentration