Abstract This paper discusses the Sonic1000personaldigitalassistant (PDA). It analyzes factors contributing to the pricing of the PDA and then discusses issues of its marketing. The paper then describes the promotion of the product and analyzes Sonic's most effective promotional tools. Finally, the paper analyzes the marketing efforts of the company and their success.
Table of Contents:
Pricing
Promotion
Evaluating Marketing Efforts
From the Paper "'Evaluation and control' is a final but important stage to any marketing plan. In order to conclude if Sonic has successfully implemented it, the marketing manager must confront the results obtained with the pre-established standards. This means that he/she will have to check if the market share achieved during the first and second year is 3%, and respectively, 6%, if the brand awareness has reached the desired level or if the distribution network (encompassing web sites like Amazon.com and 50 U.S. top distributors) has been properly covered. If there is a discrepancy between expectancies and results, the organization will identify the causes and try to eliminate them."
Abstract In this article, the writer notes that today, healthcare practitioners enjoy a wide range of digital equipment that can help them provide more efficient healthcare services, including laptop computers, cellular telephones and personaldigitalassistants, or PDAs. The writer points out that these devices have been used in various ways by clinicians to improve their ability to deliver more timely and accurate diagnoses and treatments and it is clear that the use of these devices will continue to increase in the future. The writer provides a current snapshot of how personaldigitalassistants are being used in various healthcare settings, including military and government tertiary facilities and the use of PDAs on the battlefield in times of war, but with a specific focus on how PDAs are being used in nongovernmental healthcare facilities today. To this end, a critical review of the relevant peer-reviewed and scholarly literature is provided to describe the general history and evolvement of PDAs, a recapitulation of current literature and research studies, a discussion of how these devices are currently being used in the healthcare arena, and an estimation of future trends based on the foregoing descriptions. A summary of the research and relevant findings are presented in the conclusion.
Outline:
Review and Discussion
History and Evolvement of PDAs in the Healthcare Field
Current Literature and Research Studies
Application of the Area in the Healthcare Arena
Visions for the Future
Conclusion
From the Paper "The research showed that personal digital assistants, or PDAs, are increasingly popular handheld devices that provide users with a vast array of functions and features that are particularly useful in healthcare settings. The research also showed that while PDAs are becoming smaller and more powerful, they are also becoming easier to use, but some healthcare practitioners may be reluctant to invest the time needed to learn how to use these devices efficiently today. There appears to be some good reason for this reluctance on the part of many healthcare professionals as well. Past trends suggest that PDAs, like other digital devices, may well just be interim technology that will be eventually supplanted by the ubiquitous computing environment that many observers predict will be firmly in place in the near future. In the meantime, the research was clear in showing that more and more people are using PDAs in their personal and professional lives, and healthcare providers are no exception. A few studies concerning how these devices can be used in various healthcare settings have already found their way into the peer-reviewed, organizational and military-based literature, and it is reasonable to conclude that new applications for PDAs will continue to be identified in healthcare until such a time as a superior technology emerges to replace them. Finally, the U.S. Department of Defense was shown to be a firm advocate of the use of PDAs by healthcare providers as part of its ongoing initiative to transform the battlefield into a comprehensive digital environment wherein resources can be more effectively deployed and better use of existing resources can be accomplished."
Abstract This paper discusses how the PDA (PersonalDigitalAssistants) innovation should be managed to fit into today's society. It touches on the need, engineering and development, and marketing of PDAs. In addition, management techniques used in each one of those phases are discussed. PersonalDigitalAssistants (PDAs) have become more popular over the last few years. PDAs are becoming as popular as personal computers, and the author discusses how there should be a manageable way to develop a newer PDA that will fit into the 21st century.
From the Paper "Now imagine this device hooked up not only to what we now call the telephone system but to the Internet as well. Now you can order a cyber-pizza or visit the virtual White House while strolling around the golf course. This technology is almost here now. When PDAs are available and cheap, and long distance phone service is cheap, they will replace many of the devices that we have today, combining them into one unit.7 New product innovations must move in the direction of more compact, multiple function, and better ability to interconnect with a variety of other devices and operating systems. New product innovations will move in the direction of greater connectivity with the world, any place, any time."
Abstract This paper examines how cell phones and personaldigitalassistants PDAs have skyrocketed and are now quite common and viewed as a "must have" by numerous individuals. It shows how as technology has advanced, the size and features of cell phones and PDAs has also advanced, to the point where cell phones and PDAs have many functions that were once the exclusive domain of facsimiles and personal computers. It provides a brief history of the development of both gadgets and outlines their main functions and discusses current advancements as well as what the future holds for them.
From the Paper "In 1994, the FCC declared it was allocating spectrum specifically for PCS technologies at the 1,900 MHz band. These new digital wireless standards are currently still being used in PCS. With these technological advances, the marketing of cell phones shifted from high volume business users who were largely unconcerned with cost to the general public who was cost conscious and lobbied for a higher quality of service and more features. In 2001, Ericsson launched its color-screened T69 in Europe; by 2002, Sprint PCS, Motorola, Nextel, and other major cell phone manufacturers released their own versions of color-screen cell phones among much fanfare. "
Tags: computers, facsimiles, technology, wireless, communication
Abstract This paper provides, in memo form, a comparison between two PDA (personaldigitalassistant) models: the Palm Tungsten C and the Blackberry 7230. It recommends the purchase of the Blackberry 7230 for realty sales.
Abstract The writer of this article argues that in today's fast-paced world in which emergency rooms, doctor offices, clinics and hospitals are overwhelmed with the caseload of patients in need of care, the use of the personaldigitalassistant (PDA) has become if not a requirement, a definite tool for nursing that is considered non-optional by many nurses and has been adopted into the training program for many school and university nursing programs. The writer maintains that the use of PDAs is expected to experience rapid growth due to the convenience, efficiency, and functionality of the PDA in the role of nursing in that it frees the nurse from rushing back and forth to the tethered PC to input information. The writer explains that the PDA provides a method for the nurse to rapidly access information relating to patient care, drug dosage information and other necessary information required in the role of nursing. The writer concludes that recommendations arising from studies conducted in the top nursing schools across the United States have recognized the benefits of the use of PDAs by nursing staff and are making recommendations and plans for inclusion of PDAs in nursing education curriculum.
Outline:
Introduction
Facts about PDAs
Nursing Competencies
More PDA Facts
Practical Use of PDAs by the Nurse
Attitudes Towards Use of PDAs
Summary and Conclusion
From the Paper "Using PDAs allows nurses to expediently and accurately access current drug and clinical references and medical calculators. Patient's data may be recorded while they work and they may quickly chart and share data in an efficient manner. Patient data can also be organized and tracked easily with the PDA and treatments and assessments are able to be documented in real-time. Another aspect of the Personal Digital Assistant (PDA) is the provision of contact lists, email, date books, and to do lists for personal organization as well as the ability to make word documents and power point presentations."
Abstract The paper outlines a study to explore whether students improve their literacy/reading skills through use of technology. The paper provides a literature review that explores voice detection software, tele-cooperation of the Internet and personaldigitalassistants (PDAs) and new portable processors or devices. The paper explains the research questions and the methodology to be used. The paper includes a vast amount of source material to the paper.
Outline:
Introduction
At Risk of Academic Failure
Problem Statement
Literature Review
Methodology
From the Paper "Geotze and Walker (2004) find that students most at risk of academic failures lack reading skills. Regular and consistent use of technology, these authors contend, enhance literary capabilities of students who have special needs. In fact, scholars have expressed keen interest in discovering various aspects of the strong link that exists between technology and literacy. Fisher and Molebash (2003) report that the "Digital Divide" constitutes a cause of concern for many educators who believe technology possesses the potential to play a rape role in education. These authors/scholars point out that despite the fact many nonprofit organizations devoted more time and effort to constructing a sound and efficient technical set up an Instructional Technology (IT) in various schools, these attempts are not only insignificant, they are highly subjective."
Abstract This paper discusses how new technologies are anticipated to revolutionize how we spend our work and leisure time. It reviews the diffusion and adoption of new personal electronic devices and, in particular, the marketing efforts and market penetration for DVDs and Palm Pilots. In addition, the use of DVDs and Personal Data Assistants are also examined. There is a brief analysis of early, middle, and late users.
From the Paper "DVD player market penetration has increased dramatically in the past few years, largely as a result of decreasing prices. However, the sales of DVD players are expected to decrease in the next few years as the cost of DVD recorders and Network and Internet-enabled DVD players is reduced. Sales of DVD Players in 2003 was close to 60 million, and is expected to be under 65 million for 2003, and decreasing to 35 million by 2008. In contrast, sales of DVD recorders was under three million in 2003, and is expected to come close to five million in 2003, but reach about 45 million in 2004 (Allied Business Intelligence)."
Tags: dvd, pda, personal, data, assistent, market, palm, pilot
Abstract This paper discusses how the rapid growth of the wireless communication technology has had a great impact on our business and day to day activities and how the cell phones and the PDAs have become ubiquitous communication tools. It outlines the basic functions of each gadget and shows how integration with other communications devices, improved display quality and the ability to access the web have made these cell phones, PDAs, and other digital gadgets an indispensable tool for the mobile workforce.
From the Paper "Personal Digital Assistants are highly portable and self-contained computing systems that are fast becoming an integral part of the mobile computing world. The integration of wireless LAN technology and PDAs has given a new level of mobility to the users. With the possibility of web access becoming a reality PDAs have an advantage over the cell phones because of their large screen displays. So it is plainly obvious that the growth of the PDAs lies centered around the interfacing or the integration with the other systems using wireless LANs. [Raymond .P. Weneig, 31]"
Tags: LAN, internet, communication, wireless, display, web
Abstract This paper focuses on the growth on PDA market in the United States. The personaldigital appliance has been gaining steady popularity since it was first introduced a decade ago. But the PDA has experienced rapid growth in the last three years as more manufacturers entered the field and offered this product at comparatively low prices.
Discusses the use of digital imaging in hospital radiology departments, the promise it holds, how it is evolving and the main types of digital imaging.
Abstract This paper explains that, in spite of the usefulness and potential of the digital imaging process in hospital radiology departments, the cost of the equipment it requires has stopped digital imaging in hospital radiology departments from progressing and growing as fast as was hoped. The paper also explains that the slow progression towards digital imagery does not mean that the importance for the future that the technology holds should be discounted. The paper then discusses the two main types of digital imaging systems as they relate to hospital radiology departments and concludes with a discussion of image quality and its significance. A copy of the source documents used are also appended to the paper.
Table of Contents
The Evolution of Digital Imaging
Computed Radiography (CR)
Digital Radiography (DR)
Image Quality
From the Paper "Digital imaging in hospital radiology departments came about for several reasons. The most important of these, however, was the idea that the digital images could be viewed by any authorized person at any time, thus making it much easier and faster for those that needed to see them to have access to these images (Gillespie, 1999). These digital images eliminate the need for films and film libraries, thus freeing up space, as well. However, there are still problems with this issue that have stopped digital imaging in hospital radiology departments from progressing and growing as fast as was hoped. The major concern for these departments is the cost that is incurred when it comes to the digital imaging equipment, which is much more expensive than the older methods that were previously used to take x-rays and perform other functions (Gillespie, 1999)."
Abstract The moral issue of physician-assisted suicide is in the forefront of controversial issues being discussed amongst Oregonians today, according to this paper. Oregon's ballot measures 16 and 51 changed the law to legalize physician-assisted suicide - the first state to have such legal rights. This paper gives an inside perspective on the many opinions that the author from Oregon tries to portray.
From the Paper ""In November 1994, Oregonians voted on ballot measure 16, a measure which would legalize physician-assisted suicide. Under this measure, physicians would legally be able to write a prescription of lethal drugs to adults with a 6 months or less diagnosis of a terminal illness" (http://www.ortl.org/suicide/background.htm). Before this election in Oregon, pro-euthanasia groups had come together and campaigned unsuccessfully in California in 1992, and in Washington in 1991. Perhaps the reason these two states were unable to gain election was because the method of death was legal injection to be administered by the physician. ?Exit polls revealed the public's distrust of this method, thus causing the Right to Die campaign to "soften" the method to self-administered drugs. This tactic was better received by the public, and Measure 16 passed by a slim margin of 51% to 49%, making Oregon the first government in the world to legalize physician-assisted suicide? (http://www.org/suicide/background.htm). Thus, from the start of this election, it is easy to observe that not everyone in Oregon was or is excited about this new legalization. Such a small margin of wining was bound to give rise to controversy over the issue, and that's exactly what resulted."
Tags:assisted, care, ethics, health, laws, physician, suicide, Oregon, legal, government
Abstract This paper defines digital radiography as a branch of radiography which converts X-ray images to electronic data which can then be viewed and read by radiologists on a monitor. The writer stresses the convenience of being able to store digital radiographic images on computer discs. This paper details the various uses and advantages of digital radiography including the fact that this particular method is quicker and far more accurate than the previous practice of producing x-ray images. This paper discusses the differences between computed radiography and digital direct radiography while also delving into the pros and cons of both radiographic methods.
From the Paper "The 'Direct Digital Radiography' System provides options for the transition to digital technology. This system offers the highest quality images that are available in DR today. Developed only in recent years, the system can be used across a large number of potential applications. The advantages of the system are that it consists of two types of detectors, one direct and the other, indirect. In the setup for its imaging, indirect sensors convert x-rays into light, and then convert that into electronic signals. The images depend on both signal profiles as well as on image resolution. The system relies on a scintillation method, wherein x-ray energy may be converted into light, and this light can then be converted into electronic signals by thin-film diodes."
Tags: computer, digital, technology, radiology, x-ray, film
Abstract The paper refers to critical media sources and some laws regarding the threat posed by digitalization to corporate recording interests. The paper provides a commentary on the overall phenomenon of digitalization as it stands to alter consciousness and what we understand by copyright, by laws involving special ownership and the very nature of reality. The paper notes the failure to distinguish between digitalization and its more cultural, thematic result in the digitalization that is such a threat to recording industry sovereignty.
From the Paper "Digitalization presents a number of considerations that affect the whole business of media and communication, as they have generated corporate wealth for a half-century or so. Moreover, digitalization may indicate a permanent shift in how cultural products are understood, our consciousness of what is accessible and our sense of entitlement, property and laws governing these concepts. Corporations are losing control of recorded products over which they once enjoyed monopoly and forcing new ventures of unknown success. Indeed, interests whose products are threatened by digitalization are proving to be poor sports, wanting capitalist activities protected by public and legal intervention."
Abstract Weight issues are a concern of millions of people within the country on a daily basis. Physicians have repeatedly warned Americans that being overweight can create serious health issues such as diabetes, heart disease, and stroke. Yet, although this common information exists, obesity remains a national health concern and does not appear to be diminishing to any significant degree. This may be because many overweight individuals excessively eat in response to emotional upheaval in their lives. When pressure is applied from outside sources to loose weight, the emotional tension becomes even more severe, causing more weight to be gained and obesity to appear to be permanent in the individual's life. This paper examines person-centered therapy as an approach to assisting people with weight loss.
