This report characterizes the market for the ski resort industry and related products/services and assesses the attractiveness of this market to potential producers/marketers.
Term Paper # 103790 |
2,780 words (
approx. 11.1 pages ) |
15 sources |
APA | 2008
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$ 49.95
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Abstract
This paper explains that, although skiing is one of Americans' favorite sports and leisure activities, ski areas throughout North America are facing many problems. The author points out that fewer people visit U.S. ski areas now than ten or twenty years ago. The paper also relates that the high seasonality of demand, the potential negative effects of climate change and issues surrounding environmentally sustainable management practices present major challenges to the ski industry. The author underscores that the barriers to market entry include large amounts of initial capital, high maintenance costs, dependability on weather and human resources management. The paper reports that successful resorts respond to these challenges through continued diversification and effective customer relationship management programs. The author concludes that the ski resort industry is not an attractive candidate for potential market entrants.
Table of Contents:
List of Figures
Executive Summary
Purposes of the Report
Sources and Methods of Data Collection
Interpretations and Conclusions
Introduction
Industry Assessment
Industry Landscape
Market Demand
Seasonality of Demand
Factors Influencing Future Demand
Climate Change
Environmentally Sustainable Management
Barriers to Entry
Staying Ahead of the Competition
Summary
From the Paper
"Seasonality of demand in the ski resort industry refers to the fluctuations in demand during different months of the year. Statistics reflecting the number of visits or the frequency of ski resort visitations per season is not readily available, making it difficult to quantify seasonality of demand. However, one can draw a parallel between the seasonality of demand in the ski resort industry and the seasonality of demand for skis and related equipment. According to AuctionBytes.com (2007), the independent trade publication for online merchants, demand for snow skis seems to concentrate around Christmas holidays."
Tags:seasonality decline start-up diversification, human resources management
A look at the elements of competition and marketing relating to this ski club.
Essay # 38969 |
650 words (
approx. 2.6 pages ) |
9 sources |
2002
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$ 13.95
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Abstract
This paper examines the competition and market of the Craigleith Ski Club. The Craigleith Ski Club is located near Collingwood in the heart of central Ontario ski country. It has numerous competitors in close proximity to it. Their facilities are compared and the level of competition is examined.
An examination of leadership at the Head Ski Company and how they managed the challenges faced by the company.
Analytical Essay # 114269 |
864 words (
approx. 3.5 pages ) |
1 source |
MLA | 2009
|
$ 18.95
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Abstract
This paper discusses management at the Head Ski Company. The paper discusses the performance of the company under its founder and CEO and how that changed with change of leadership. It also discusses the strengths and weaknesses of the company, as well as the challenges that the company faced. The paper then looks at how the leadership managed those challenges.
From the Paper
"Ultimately, the approach taken by Howard Head should revolve around the benefit of the organization in the contemporaneous dynamics of the business community. And since he already has a capable CEO to analyze and integrate the newest market features, he should support his actions. While paying attention to the restructuring process and the implementation of changes, he should also remain focused on preserving the features that had initially consecrated Ski Head Company as the leading manufacturer of skis. Otherwise put, Howard Head should embrace change and adaptation as the sole means of survival and future success, but he should let this role be played by Harold Seigle. The founder's focus should fall on continually promoting the idea at the core of the Head skis: quality."
Tags:performance, restructuring, manufacturing
A review of report of findings from an article that investigates ski boot related knee traumas.
Article Review # 111026 |
981 words (
approx. 3.9 pages ) |
1 source |
APA | 2008
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$ 20.95
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Abstract
This paper presents the findings of an article written after testing two specific hypotheses: (1) that the ski boot in its standard setting causes a misalignment of two measurements of knee angles as compared to the natural barefoot position; and (2) that both canting and boot rotation affect on varus valgus (VV) and internal-external rotation (IRER) angles as well.
Outline:
Introduction
Article Summary
Subjective Evaluation
Biomechanical Description of Technique
Critical Analysis of Technique Selected
Summary
From the Paper
"Knee injuries are some of the most interesting issues in orthopedics and sports medicine from the perspective of both prevention and treatment. The analysis of biomechanical causation is crucial to understanding acute traumatic knee injuries as well as long-term chronic knee problems commonly presenting in athletes at all levels of involvement.
"In the case of knee injuries in skiers, one testable hypothesis is the component of causation that relates to ski boots. By design, ski boots are intended to provide external support and maintenance of advantageous ankle and knee flexion and tibial angular orientation with respect to the perpendicular as measured between the skier and the ski
slope. Previous research has established a relationship between external ankle support in general and specifically, the way that altering or restricting the natural motion of the ankle joint contributes to changes in the mechanical load on anatomical structures in the knee."
Tags:prevention, restricting, ankle
A review of Annie Gilbert Coleman's "The Unbearable Whiteness of Skiing".
Essay # 71299 |
2,300 words (
approx. 9.2 pages ) |
1 source |
MLA | 2006
|
$ 42.95
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Abstract
This essay provides an analysis of Annie Gilbert Coleman's "The Unbearable Whiteness of Skiing". The paper analyzes the variety of rhetorical devices used by Coleman to reinforce her main point that the ski industry promotes wealth and whiteness in its tourism that excludes locals and people of color from its slopes.
From the Paper
" Annie Gilbert Coleman's The Unbearable Whiteness of Being uses a variety of rhetorical devices to support the author's contention that commercial ski resorts exclude ethnicity both on the slopes and in their.."
Tags:images, values, American West, European, racism, prejudice, style, culture
This paper explores the role of operations management in relation to the K2 Skis corporation.
Research Paper # 69031 |
2,189 words (
approx. 8.8 pages ) |
12 sources |
MLA | 2006
|
$ 40.95
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Abstract
This paper explores the many factors that are involved regarding the success or failure of performing the required steps of proper operations. The writer elaborates and lists many questions that have to be answered, for example; Is it reasonable for K2 people to expect much more improvement? What is next for the company? How does the culture continue to improve itself? The writer then concludes how the K2 Ski Company works in terms of integrating operations, working in a global way to guarantee maximum efficiency and effectiveness.
From the Paper
"By looking at such elements of the operations process, it helps create a strategy for management to look to new technologies to use across the board when it comes to implementing changes to increase productivity and efficiency while reducing overall costs. This may mean changing the corporate strategy on many levels to better reflect a company's core values and to add new ones. A strategy is not a cookie cutter or one size fits all. It is important to understand in essence that many factors contribute to successful and effective operations and management of the supply chain. Upon looking at different aspects of operations it is easy to see a direct relationship between its success and the success of the product's ability to build a customer relationship and long-term loyalty."
Tags:globalization, integration
A review of the book "Downhill Slide: Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment."
Book Review # 34847 |
1,150 words (
approx. 4.6 pages ) |
1 source |
2002
|
$ 23.95
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Abstract
This paper examines the book, "Downhill Slide: Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment." The paper analyzes how Downhill Slide's author, Hal Clifton, assesses the negative impact of the corporate ski industry on local communities, the environment, ski resort employees, and smaller skiing resorts. The author of the paper also discusses the book's strong points and weak points, and presents some reasons why there should be hope that the present dominance of the corporate ski resorts can be limited and ultimately reduced in the future.
Looks at four cases involving accidents on ski slopes.
Essay # 69844 |
1,840 words (
approx. 7.4 pages ) |
4 sources |
APA | 2005
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$ 35.95
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Abstract
This paper looks at four cases involving accidents on ski slopes and the determination of who is responsible - the skiers or the resort owners. It summarizes the four cases, analyzes them and compares and contrasts the findings. The cases involved a collision between two skiers, a collision between a skier and a ski instructor, a collision between a skier and a snowboarder, and a skier who fell into a half-pipe in a terrain area.
From the Paper
"In the first case a skier was skiing on an intermediate slope when a ski instructor collided with her allegedly due to negligence. Her federal suit certified two questions to the state court: Does a skier assume the risk of ..."
Tags:waivers, assumed risks
An examination of the marketing approach of a jet ski rental operation located in Key Biscayne, Miami.
Analytical Essay # 142162 |
2,500 words (
approx. 10 pages ) |
0 sources |
MLA |
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$ 45.95
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Abstract
This paper looks at a jet ski rental operation located in Key Biscayne, Miami (Florida). This business is described as a product-oriented business insofar as it is primarily committed to renting out jet skis and boats to customers; however, it is a service-oriented business also to the extent that it also takes care of boats and jet skis. The paper provides a detailed examination of the business' marketing approach and what improvements need to be undertaken if things are to get better for the company. The paper explains that the market segments the company should be targeting can be described as one and the same: vigorous, physically active young professionals (upper-income earners) who want some fun - and, within that, young males with above-average incomes who are looking for a fun pursuit that also conveys to others virility, status, and allows them to get away from the pressures of work for a time.
From the Paper
"This paper looks at a jet ski rental operation located in Key Biscayne, Miami (Florida). This business may be described as a product-oriented business insofar as it is primarily committed to renting out jet skis and boats to customers; however, it is a service-oriented business also to the extent that it also takes care of boats and jet skis. What follows is a detailed examination of the business' marketing approach and what improvements need to be undertaken if things are to get better for the..."
Tags:retail, segmentation, marketing
Presents a history of the 10th Mountain Division and its impact on skiing.
Essay # 50957 |
1,219 words (
approx. 4.9 pages ) |
6 sources |
MLA | 2004
|
$ 24.95
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Abstract
This paper demonstrates the history of the elite fighting force of the United States Army known as the 10th Mountain Division, its strengths, and numerous contributions to the skiing industry.
From the Paper
"The 10th Mountain Division is a group of soldiers who train specifically for high-altitude mountain warfare in tough and cold conditions. Using downhill and cross country skiing techniques, these soldiers carry guns, and at least 90 ponds of gear. The force combines military training with a perfected skiing style that makes them able to move easily though difficult terrains, while still maintaining a fighting force."
Tags:finnish, power, military, source, charles, dole, george, c, marshall, icy, freezing, temperatures