Abstract
This paper explains that the Shades of Green Resort, formerly known as the Golf Resort and The Disney Inn, is for U.S. military personnel only in conjunction with a 100-year leasing agreement between Disney and the U.S. Department of Defense; however, the resort's world-class golf course is open to the general public. The author points out that this is the only family resort in the continental United States that offers low prices to military personnel, who are on R&R, and it is close to Disneyworld and many other popular attractions. The paper stresses that this hotel has the highest occupancy rate of any hotel in the United States, which is an essential component in determining the amount of money that an investor would offer for this resort; the resort has undergone a $94 million renovation and expansion, which added more revenue generating assets to the resort's property. Table.

Table of Contents
Introduction
Project Purpose
Brief History
Type of Business
Customers
Factual Summary
Revenue and Non- Revenue Asset of This Resort
Levels of Service Compared with Market Position
Dominant Market Position
Revenue Producing Departments in Order of Priority
Lodging
Food and Beverage
Recreational Activities
Entertainment
Gift Shop/Souvenir Items
Rentals/Services
Cost Areas
Twelve Major Attractions within 1 Hour Radius
Disneyworld
Universal Studios
Sea World
Kennedy Space Center
Cypress Gardens
Magic Kingdom Park
Epcot
Disney's Animal Kingdom
Orlando Museum of Art
Gatorland
Shopping Facilities
Activities at the Resort Including Special Events
Describe Types of Food and Beverage Outlets
Occupancy Broken Down by Room Rates
Average Daily Rate and Rooms Revenue
Total Resort Revenue and Estimated Net Operating Income
Cap Rate
Recommendations
Amount Investor Would Offer

From the Paper
"As it relates to this particular resort, the recreational activities that are able to generate revenue is extremely important. In particular, the money that can be generated for the golf courses is essential to the success of the resort. Therefore, the resort must maintain the championship courts. Just as with many of the other assets that the resort has, it must also maintain the golf course because there is a great deal of competition in the area as it pertains to prestigious courses. This also means that the prices must be reasonable. The resort also has an opportunity to make substantial revenue from this asset because it is open to the general public."

Tags:occupancy-rate, military, family, disney, renovation

Abstract
The paper examines WalMart's global push to green programs and sustainability that appears to conflict with its reputation for global dominance of the retailing industry. The paper then looks at the essence of green marketing and effective green marketing strategies and why it is critically important for companies to retain focus. The paper outlines the new product development process for green or sustainable products and addresses the concept of green washing. The paper concludes that WalMart, through its green and sustainability programs, is able to attain significant cost savings and reductions in environmental impact at the same time. Several figures, charts and tables are included in the paper.

Outline:
WalMart: An Example of Green Marketing
Introduction
The Foundation of Green Marketing is In Execution of Strategies
Assessing Green Marketing Strategies
Implementation of Green Marketing Strategies
The Green New Product Development Process
The Concept of Green Washing
Consumer Learning
Summary

From the Paper
"The green market today is best segmented by energy-compliant products and appliances, green building products, renewable energy and the organic food market The energy-compliant- products market is growing at a 34% compound annual growth rate per year, from $12B in 2004 to a projected $42B in 2009. This is being driven primarily by the extensive efforts of General Electric and other appliance manufacturers in this industry. The second market, green building materials, is expected to grow of $5.8B in 2004 to $10B in 2009. This is attributable to the rapid growth of solar panels, use of alternative energy sources in home construction, and the development of entirely new materials for home construction. The renewable energy market was $23B in 2004, rising to $40B in 2009 and the organic food market rose from $27B in 2004 to $36B in 2009 (Toane, 2009). Sales of hybrid cars grew from approximately 84,000 in 2004 to over 1.2 million in 2009 (Harris, 2008). As these figures indicate the growth of green or sustainability initiatives are growing exponentially each year driven by several factors every company needs to be focused on.
"These factors include the price and availability of oil, the wholesale electricity index, hybrid vehicle popularity and support from many national, state & local governments, and the groundswell of concern on the part of consumers globally to be more environmentally conscience. All of these factors taken together are forcing companies to re-order not only their marketing strategies, but the underlying supply chain, operations, manufacturing and fulfillment strategies as well."

Tags:corporate, social, responsibility, green, washing, environment, value, chain

Abstract
The paper's author contends that the global warming crisis and skyrocketing energy costs are causing businesses of all types to look for more cost-efficient methods of doing business. The writer continues and states that a growing number of companies have benefited from incorporating environmentally responsible systems into their operations. The writer then provides an overview of so-called "green", i.e. environmentally friendly, product labeling and marketing techniques, including recent Federal Trade Commission policies and actions concerning "green marketing claims" and "green labeling"; the ISO 14020 series that covers eco-labeling; and "green washing". A summary of the essential factors about the core elements of these issues and important findings is presented in the conclusion.

Outline:
Introduction.
Review and Discussion.
Federal Trade Commission Recent Policies/Actions on "Green Marketing Claims/Green Labeling Techniques.
ISO 14020 Series.
Green Washing.
Conclusion.
References.

From the Paper
"As noted above, there are a number of benefits that accrue to green business practices that extend far beyond the immediate cost savings that might be realized through their use. One of the more important of these is the increased consumer demand that can be generated by promoting a company's products as being environmentally friendly. For instance, according to Fimbel, Grajel, and Robinson (2001), "Logging companies may be persuaded to comply with conservation measures associated with paying a conservation bond, if consumer demand for green-labeled timber was sufficient to significantly alter their profit margins" (p. 395). This author adds, though, that the results of a recent study also found that although several logging companies in Central and South America improved their market positions by selling certified wood, there was no evidence that timber purchasers were willing to pay substantially higher prices for certified timber (Fimbel et al.). This trend is being evinced in the European Union as well, where environmentally conscious consumers may elect to purchase a green labeled product over one that is not, all other things being equal. In this regard, Fagotto and Graham recently reported that, "The British government recently unveiled a plan to develop standard metrics for greenhouse gas emissions of products and services as a first step towards a green labeling system that would guide consumers' and businesses' choices" (p. 73)."

Tags:enviroment, global warming, green business companies incentives federal trade iso product labeling investment, carbon emissions, ecology

Abstract
The paper discusses how CSR programs have become pervasive as frameworks and foundations for sustainability and green initiatives and they reflect the growing dominance of consumers who seek to minimize their impact on the environment. The paper specifically looks at HP's green business technology initiative and describes the typical green or eco-friendly consumer. The paper addresses the concept of "green washing" and how it highlights the importance of sustainability programs being structured so the entire process of sourcing, producing and servicing a product is consistent with sustainable values.

Outline:
Introduction
The Importance of Green Marketing
Understanding the Eco-Friendly Consumer
Creating Green Marketing Strategies
Summary

From the Paper
"Both business and consumer customers are more skeptical than ever, more suspicious of product claims given how many companies have made inflated claims about how their products can help the environment and really do not. Comparable to the groundswell that is occurring in social networking today (Bernoff, Li, 2008) the interest in green marketing is growing very rapidly due to high levels of concern over the future of the environment and specifically climate change, and the concern over natural resources being depleted at a consumption rate that will eventually lead to severe shortages. The accountability and transparency that is inherent in social networking (Bernoff, Li, 2008) is also the cornerstone of green marketing efforts. What is so powerful about the confluence of social networking and green marketing is the vigorous analysis of consumers of whether products that claim to be "green" or contribute to reducing mankind's impact on the environment actually do. The website greenwashingindex.com is an example of how at the intersection of social networking and the consumers' demand for transparency and accuracy there is the need to get to the truth of product claims. Skeptical, even jaded, consumers are turning to social networks and the Internet to validate the claims companies make of having green or sustainable products."

Tags:sustainability, green, washing, consumer

Abstract
This paper discusses three aspects of the epic poem "Sir Gawain and the Green Knight." The analysis includes a look at the symbolism of the color green, the effect of the passing seasons, and the difference between the way Gawain and the Green Knight are greeted.

From the Paper
"In the epic story Sir Gawain and the Green Knight color and imagery are highly symbolic and germane to the interpretation of the text. This paper will examine the use of the color green the significance of the passing seasons and the greetings received by Gawain and the Green Knight assessing their symbolism and significance to the story. The color green in this epic might represent a number of things-nature obviously-both its creative and destructive aspects..."

Tags:Sir Gawain and the Green Knight, symbolism, color, green, imagery, seasons

Abstract
The paper relates that in the attempt demonstrate stewardship and corporate social responsibility, many organizations are attempting to green their business. The paper then relates that these organizations tend to focus the greening process on procurement and manufacture and forget to include logistics. Thus, much of the efforts of these companies is wasted when logistics enters the situation and is not environmentally conscious. The paper then goes on to discuss methods of implementing green logistics, noting that the shift to looking at green logistics as not only responsible but essential to healthy business.

From the Paper
"Either way there are many things that companies can look for either in a logistics contractor or in their own logistics/transportation/shipping department. In short each company must make the best decision for itself and its products based upon the logistics needs of its products. (Colby, Kingsley & Whitehead, 1995, p. 132) Part of doing this in a greener manner is to research the green options for logistics, what forms of logistics are more green than others and what kind of logistics decisions can be made to green those which are currently less green than others. Obviously if timely delivery of volatile goods is at stake and overseas transportation is required then flight is unavoidable, while if products can be sent via surface, because they are non-perishable and needed for warehouse rather than direct and current consumer demand than surface methods could be more green, depending on the methods used and the actions of the logistics professionals."

Tags:green, logistics, company, transportation

Abstract
This paper discusses a number of issues in "Sir Gawain and the Green Knight," with an emphasis on the ironic elements of the story. Additionally, the paper examines the symbolism of the holly and of the color green and the point of the game. The paper concludes with a look at the knight's response to the court's silence.

From the Paper
"In 'Sir Gawain and the Green Knight' the importance of the very fast history lesson at the opening of the poem is to establish that the knights were men of great integrity-tested and proven-and strength in battle and that they had been dispersed throughout Italy, France and England with Arthur being the greatest of the English kings. This sets up Sir Gawain to take the Green Knight's challenge in place of Arthur as a loyal subject and a man of courage..."

Tags:Sir Gawain and the Green Knight, symbolism, green, irony, unarmored, history, holly

Abstract
This paper discusses green building construction and points out that this design saves energy as well as money. The paper explains that green building construction is vital and is a determinative of project success. The paper also explains that the individual needs to take the initiative in addressing construction design and development and associated costs as well as funding, marketing and sales. In addition, the paper tells us that green building construction holds great financial promise for the future. A graph of taxes by state is included with the paper.

Outline:
Objective
Introduction
Significance of study
Methodology
Literature Review
Findings and Conclusion

From the Paper
"The work of Andrew Meyerson (2005) entitled: "The Dollars and Cents of Green Construction" states that green construction and design can not only save energy but also can result in monetary savings in the areas of: (1) Tax breaks and rebates; (2) Lower construction costs; (3) Reduction or elimination of the need for heating and air-conditioning equipment and the associated costs of purchase, maintenance and electricity; (4) Reduction in energy and water bills by as much as fifty-percent; (5) Increase in labor productivity, retail customer sales and apartment rental prices; and (6) Protection of operating budgets from increases in energy prices. (Meyerson, 2005, p. 2) Meyerson relates that practically all states offer incentives in the form of reduction of taxes for construction that is friendly to the environment. (2005, p. 4) Additionally in green construction projects where a pre-existing structure is on the construction site, cost savings may be realized through reuse of as much of the existing structure as possible. Additionally, is it necessary to be aware of the attitudes that serve as drivers of the choice of clients to use the firm and added to this is the fact "that commercial 'green buildings' outperform their conventional counterparts across a wide variety of metrics, including energy savings, occupancy rates, sale price and rental rates, another very practical and often times overlooked data for improving the cash flow of the client is the "energy efficient commercial building tax deductions.""

Tags:green, building, construction, funding, marketing, save, money, energy

Abstract
The paper discusses that women in the world have become more prominent in their fight to protect the environment and the ecosystems. In this discussion the paper highlights the efforts of Wangari Maathai, the woman activist, in achieving a reduction of the negative effects on the environment of deforestation. The paper states that in terms of female activism, Maathai has helped to show that women in Africa are capable of playing a leading role in environmental issues. The paper concludes that the Green Belt Movement that she initiated has helped to raise awareness about environmental issues not only in Africa but internationally.

Outline:
Introduction
The Green Belt Movement
Wangari Maathai and the origins of the Green Belt Movement
Conclusion

From the Paper
"Environmental activism has become an important part of the battle to save the environment in the age of global warming and climate change. In the last decade, women have become more involved in active and leading roles. Initiatives such as the Green Belt movement have proven their worth as essential in the battle against the decline in environmental standards throughout the world. This paper will discuss will the Green Belt Movement and its founder, Wangari Maathai, from both the environmental and social perspectives. While this movement has been proven to have a considerable affect on the issue of deforestation, it is at the same time a social movement that has also advanced the cause of the empowerment of women in Africa and the world."

Tags:green, belt, movement, environmental, activism

Abstract
This essay explores the cultural and social dimensions of the color green. The color green is often associated with sensations that could be described as soothing, healing, leisurely, and peaceful. This paper goes on to discuss how symbolically, green can also be a mixed metaphor of sorts in that, while someone can use it to say they are in the money, it can also be indicative of a lack of experience, rage, hate, or envy.

Tags:green, color, meaning