The Effects of Advertising Research Proposal by cee-cee

The Effects of Advertising
A research proposal to explore the correlation between advertising and consumer purchase motive.
# 107610 | 961 words | 13 sources | APA | 2008 | US
Published on Sep 08, 2008 in Business (Marketing) , Business (Consumer Behavior) , Advertising (General)

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The paper proposes a market research study to discover how advertising affects or impacts, if at all, consumer purchase motive. The paper predicts that the consumer study groups' individual purchasing motive will correlate with the advertisements tho which they are subjected. The paper notes the general premise that advertisers continue to spend millions of dollars a year on advertisements and concludes with the belief that this study will demonstrate how advertising greatly affects consumer purchase motive.

Abstract of Study

Sample of Sources Used:

  • Girdner, Ellen R.R. (2001): Evaluating Research Articles from Start to Finish. London: SAGE Publications.
  • Graydon, Shari. (2003): Made You Look: How Advertising Works and Why You Should Know. Toronto: Annick Press.
  • Johnson, J. Douglas. (1978): Advertising Today. Chicago: Science Research Associates.
  • Kleppner, Otto. (1966): Advertising Procedure. Englewood Cliffs, N.J.: Prentice Hall.
  • Kotabe, Masaki, Kristiaan Helsen. (2004): Global Marketing Management. New York: John Wiley and Sons, Inc.

Cite this Research Proposal:

APA Format

The Effects of Advertising (2008, September 08) Retrieved July 21, 2017, from

MLA Format

"The Effects of Advertising" 08 September 2008. Web. 21 July. 2017. <>