Wal-Mart Research Paper by hicaliber

A SWOT (strengths, weaknesses, opportunities, threats) analysis of Wal-Mart with recommendations for the future.
# 95654 | 5,183 words | 13 sources | MLA | 2007 | US
Published on May 29, 2007 in Business (Companies) , Business (International) , Business (Marketing) , Business (Business Plans)

$79.95 Buy and instantly download this paper now


This report analyzes Wal-Mart's strengths and weaknesses as a company, as well as opportunities and threats (a SWOT analysis) it faces. It specifically focuses on analyzing the markets in which Wal-Mart operates. The paper then uses the information and produces meaningful recommendations and steps that Wal-Mart can take to continue to grow and to improve its brand and image.

Table of Contents:
Executive Summary
Environmental Analysis (SWOT)
Porter's Five Forces of Competition
Business-Level Strategies
International Strategies
Corporate Governance
Corporate Culture
Corporate Structure
Short-term goals (0-12 months)
Long-term goals (13-60 months)
Specific Steps
Short term

Sample of Sources Used:

  • Bhatnagar, Parija (2004). "The K-Mart-Sears deal." Nov. 17, 2004. Retrieved Oct. 19, 2006 from the CNN Web site at http://money.cnn.com/2004/11/17/news/fortune500/sears_kmart/.
  • Fishman, Charles (2003). "The Wal-Mart you don't know." Retrieved Oct. 19, 2006 from the Web site for Fast Company at http://www.fastcompany.com/magazine/77/walmart.html.
  • Gallagher, Scott (2004). "Business level strategies." Retrieved Oct. 20, 2006 from the Web site for James Madison University at
  • Global Ethics Office (2006). Retrieved Oct. 19, 2006 from the Web site for Wal-Mart at http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=8.
  • Global income per capita (2005). Retrieved Oct. 19, 2006 from the Web site for Finfacts Ireland at http://www.finfacts.com/biz10/globalworldincomepercapita.htm.

Cite this Research Paper:

APA Format

Wal-Mart (2007, May 29) Retrieved July 28, 2017, from http://www.academon.com/research-paper/wal-mart-95654/

MLA Format

"Wal-Mart" 29 May 2007. Web. 28 July. 2017. <http://www.academon.com/research-paper/wal-mart-95654/>