Wal-Mart Research Paper by hicaliber
Wal-Mart
A SWOT (strengths, weaknesses, opportunities, threats) analysis of Wal-Mart with recommendations for the future.
# 95654
| 5,183 words
| 13 sources
| MLA
| 2007
| 
Published
on May 29, 2007
in
Business
(Business Plans)
, Business
(Companies)
, Business
(International)
, Business
(Marketing)
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Description:
This report analyzes Wal-Mart's strengths and weaknesses as a company, as well as opportunities and threats (a SWOT analysis) it faces. It specifically focuses on analyzing the markets in which Wal-Mart operates. The paper then uses the information and produces meaningful recommendations and steps that Wal-Mart can take to continue to grow and to improve its brand and image.
Table of Contents:
Executive Summary
Introduction
Environmental Analysis (SWOT)
Porter's Five Forces of Competition
Business-Level Strategies
International Strategies
Corporate Governance
Corporate Culture
Corporate Structure
Recommendations
Short-term goals (0-12 months)
Long-term goals (13-60 months)
Specific Steps
Short term
Long-term
Conclusions
Table of Contents:
Executive Summary
Introduction
Environmental Analysis (SWOT)
Porter's Five Forces of Competition
Business-Level Strategies
International Strategies
Corporate Governance
Corporate Culture
Corporate Structure
Recommendations
Short-term goals (0-12 months)
Long-term goals (13-60 months)
Specific Steps
Short term
Long-term
Conclusions
From the Paper:
"Wal-Mart needs to take control of the debate over whether it treats its employees well before the issue negatively impacts sales. Wal-Mart should launch a multi-media advertising campaign with real employees talking about what they love about Wal-Mart and working at Wal-Mart. Wal-Mart also should consider national public relations opportunities, such as a national employee of the month, which would come with a nationwide commercial and a large cash award. Wal-Mart also could provide some sort of nationwide college scholarship contest for its employees, which would be awarded during a major event, such as the Super Bowl. Wal-Mart needs to aggressively show the public that it cares for its employees."Sample of Sources Used:
- Bhatnagar, Parija (2004). "The K-Mart-Sears deal." Nov. 17, 2004. Retrieved Oct. 19, 2006 from the CNN Web site at http://money.cnn.com/2004/11/17/news/fortune500/sears_kmart/.
- Fishman, Charles (2003). "The Wal-Mart you don't know." Retrieved Oct. 19, 2006 from the Web site for Fast Company at http://www.fastcompany.com/magazine/77/walmart.html.
- Gallagher, Scott (2004). "Business level strategies." Retrieved Oct. 20, 2006 from the Web site for James Madison University at http://216.109.125.130/search/cache?p=business-level+strategies&fr=yfp-t-501&toggle=1&ei=UTF-8&u=falcon.jmu.edu/%7Egallagsr/WDFPD%2520-%2520Business.pdf&w=business+level+strategies&d=LlNaGpIFNgHG&icp=1&.intl=us
- Global Ethics Office (2006). Retrieved Oct. 19, 2006 from the Web site for Wal-Mart at http://walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=8.
- Global income per capita (2005). Retrieved Oct. 19, 2006 from the Web site for Finfacts Ireland at http://www.finfacts.com/biz10/globalworldincomepercapita.htm.
Cite this Research Paper:
APA Format
Wal-Mart (2007, May 29)
Retrieved May 21, 2013, from http://www.academon.com/research-paper/wal-mart-95654/
MLA Format
"Wal-Mart" 29 May 2007.
Web. 21 May. 2013. <http://www.academon.com/research-paper/wal-mart-95654/>