The Quaker Oats Case Research Paper by lena

The Quaker Oats Case
An in-depth look at the failed merger between Quaker Oats and Snapple Beverages.
# 46335 | 4,304 words | 22 sources | MLA | 1998 | MY
Published on Jan 06, 2004 in Business (Companies) , Business (Management)

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This paper discusses why the hyped-up merger of food giants, Quaker Oats and Snapple Beverages, was doomed to fail from the start. It identifies the three major reasons for the failure as distribution problems, stagnant industries, and rival wars.

Issue #1: Distribution
Issue #1: Alternatives and Recommendations
Issue # 2: Stagnant or Declining Industries
Strategy Options in Stagnant or Declining Industries
Issue #3: Rivals War
Strategy Option in Rivals War
Financial Calculations and Situations
Current Situation

From the Paper:

"In 1996, more than 10,000 mergers took place. Merging has become a trendy activity but only a few mergers have succeeded. Mergers offer several advantages some of them are to maximize profits, to increase market share, to offer a quick growth, to strengthen market position and to unify sales. Are they guaranteed to succeed? It is difficult to predict and yet companies keep on merging."

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