The Impact of Media on Society
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The paper examines the complex relationship between society, advertisers, and the media. The paper discusses how, while consumers drive mass media and advertisers, they are also shaped and driven by mass media. Furthermore, the blurring of entertainment media, news media, and advertisements has made the relationship even more complex. The paper concludes that modern communication has become increasingly more uniform, resulting in the marginalization of groups outside of the targeted demographic, which has become the new representation of normal.
Sample of Sources Used:
- Mass Media 2006. Retrieved February 4, 2006, from http://en.wikipedia.org/wiki/Mass_media/
- Media Bias 2006. Retrieved February 4, 2006, from http://en.wikipedia.org/wiki/Media_bias/
- Stein, L 2004. 'Understanding speech rights: defensive and empowering approaches to the First
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- Yellow Journalism 2006. Retrieved February 4, 2006 from
Cite this Research Paper:
The Impact of Media on Society (2007, March 06) Retrieved April 20, 2014, from http://www.academon.com/research-paper/the-impact-of-media-on-society-92976/
"The Impact of Media on Society" 06 March 2007. Web. 20 April. 2014. <http://www.academon.com/research-paper/the-impact-of-media-on-society-92976/>