Nordstrom Department Store Research Paper by supercalifragilistic

Nordstrom Department Store
A history and analysis of the Nordstrom's department store chain.
# 96378 | 3,526 words | 4 sources | MLA | 2007 | US
Published on Jul 02, 2007 in Business (Companies) , Business (Marketing)


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Description:

This paper gives an extensive presentation of the Nordstrom's department store chain. First, the writer describes the history and background of the stores. This is followed by an analysis of Nordstrom's marketing strategy and its target market. Also described is the Nordstrom approach to merchandising, which involves dividing the store into departments to give the shopper the feeling of being in a smaller boutique. The author further develops Nordstrom's marketing and merchandising techniques by highlighting their Website. The paper concludes with the author's own suggestions for Nordstrom's to increase their sales and market share.

Outline:
History/Background
Market Strategy
Target Market
Lifestyle Departments
Organization on Web Site Vs. Brick and Mortar
Alternatives
Sources

Sample of Sources Used:

  • Strategies for eCommerce Success by Bijan Fazlollahi, Ph.D. London IRM PRESS, 2002
  • Retailing Principles by Lynda Gammans Poloian Fairchild Publications New York 2003
  • Ecommerce formulation of Strategy by Robert Plant Prentice Hall New Jersey 1999
  • www.nordstorm.com

Cite this Research Paper:

APA Format

Nordstrom Department Store (2007, July 02) Retrieved October 20, 2014, from http://www.academon.com/research-paper/nordstrom-department-store-96378/

MLA Format

"Nordstrom Department Store" 02 July 2007. Web. 20 October. 2014. <http://www.academon.com/research-paper/nordstrom-department-store-96378/>

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