Global Marketing Management Controls Research Paper by Quality Writers

Global Marketing Management Controls
An analysis of global marketing management controls and how they are utilized by companies.
# 105267 | 4,439 words | 22 sources | MLA | 2008 | US
Published on Jul 02, 2008 in Business (International) , Business (Management) , Business (Marketing)

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This paper provides a comprehensive review of measures of marketing performance and country potential. The analysis uses a global marketing framework to analyze different types of global marketing control systems that are utilized by companies. The paper focuses primarily on how companies measure subsidiary marketing performance and also provides a complete overview of the different methodological approaches to measuring country potential. In addition, the paper provides a general guide for the strengths and weaknesses of the approaches.

Table of Contents:
Executive Summary
Global Marketing Management Controls: What Are Global Marketing Management Controls?
Global Marketing Management Controls Strategies: Techniques FOR Measuring Subsidiary
Marketing Performance
Subsidiary Performance and Marketing Activities: Understanding the Global Marketing Mix
Evaluating Country Potential: Environmental/Situational Analysis
Effectiveness of Marketing Measures
Tools and Techniques of Country Analysis Techniques

From the Paper:

"The interesting phenomenon is how countries are using these strategies either from a marketing perspective to achieve economic goals, or for public policy uses to bolster political influence. Global marketing management controls is no longer simply a formulated plan for 'private companies' to follow, if they wish to market their products or brands internationally. Global marketing management controls strategies are an important branch of business administration; however it is becoming increasingly a country analysis tool that is becoming very popular based on the number of examples given above and the relative success of this new use."

Sample of Sources Used:

  • Administrator of National Banks. (2001, October). Country risk management. Retrieved September 19, 2007, from
  • Babcock, B. & Clemens, R., (2004, November). Country of origin as a brand: The case of New Zealand lamb. MATRIC Briefing Paper. Midwest Trade Research and Information Center, Iowa State University.
  • Cateroa, R. (1987). Global marketing management controls. Illinois: Irwin Incorporated.
  • Cundiff, E. & Hilger, M. (1988). Marketing in the international environment. New Jersey: PrenticeHall, 1988.
  • Daly, J., (2002). Strategic marketing of training initiatives in underdeveloped countries: The case of Swaziland. Retrieved September 18, 2007, from

Cite this Research Paper:

APA Format

Global Marketing Management Controls (2008, July 02) Retrieved July 26, 2017, from

MLA Format

"Global Marketing Management Controls" 02 July 2008. Web. 26 July. 2017. <>