Corporate Capitalism, Mass Media and Public Ideology Research Paper by Top Papers

Corporate Capitalism, Mass Media and Public Ideology
An exploration of the role of mass media in shaping public ideology.
# 137049 | 1,250 words | 5 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Sociology (Media and Society) , Communication (Mass Media)


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Description:

The paper relates that one of the most prominent themes in the field of media studies concerns how mass media interests attempt to direct and shape public opinion through advertising. The paper notes that while research in this area is often fascinating, focusing on the subtle complexities of marketing to a media-sophisticated and saturated society, it may be argued that this is only one part of a much larger and more significant issue: how the corporate-controlled mass media shapes public ideology itself. This paper proposes to approach this research question through study of academic research on the concept of ideology, with particular reference to the mass media and corporate capitalism. While politics will necessarily be discussed, the focus here is nonetheless on the broader scope of ideology rather than a narrow political frame. As is seen, while Western political parties such as Liberals and Conservatives or Democrats and Republicans may have political differences, all partake of the ideology of free market corporate capitalism. To borrow a concept from the American theorist Noam Chomsky, corporate capitalism - through its control over the mass media - is effectively "manufacturing consent" for its ideological hegemony over Western societies.

From the Paper:

"One of the most prominent themes in the field of media studies concerns how mass media interests attempt to direct and shape public opinion through advertising. While research in this area is often fascinating, focusing on the subtle complexities of marketing to a media-sophisticated and saturated society, it may be argued that this is only one part of a much larger and more significant issue: how the corporate-controlled mass media shapes public ideology itself. This paper proposes to approach this research question through study of academic research on the concept of..."

Cite this Research Paper:

APA Format

Corporate Capitalism, Mass Media and Public Ideology (2008, December 01) Retrieved August 20, 2014, from http://www.academon.com/research-paper/corporate-capitalism-mass-media-and-public-ideology-137049/

MLA Format

"Corporate Capitalism, Mass Media and Public Ideology" 01 December 2008. Web. 20 August. 2014. <http://www.academon.com/research-paper/corporate-capitalism-mass-media-and-public-ideology-137049/>

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